Design in Government (DIG) Meeting - On November 7th, the IRS Design Office hosted the second Design in Government (DIG) meeting in the main IRS Auditorium, the only meeting gathering of federal graphic designers government-wide. The goal of the DIG meeting was to strengthen the federal graphic design community and to help build relationships across federal agencies to encourage networking and discuss innovation, design management and design complex issues in a collaborative way, during these difficult budget times.

1. Digital Trends

2. Agenda
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Mashup 3.0 (HTML + Video)
Challenges This Solves
Key Learnings
Case Studies
– Adobe
– USO
– Intel & McAfee
– Deltek

3. What’s the Mashup?

4. Challenges this Solves?
1. Conference & Event Market Shift
2. Shift Brand Perception
3. The First Five Minutes of a
Meeting
4. Those that know us love us,
but…I had no idea

5. Key Learnings
• Pillar KPIs
growing vs.
traditional
campaigns
• Duration of Visit
• Conversions
• Swagger

6. A Progression of Case Studies

8. The First Five Minutes
• Need a way to tell the story of 80+ solutions
to public sector market
• Adobe seamless advantage + Four Pillar
Motto = Breakthrough campaign and sales
enablement tool
• Keynotes, Sales Pitches, and Digital
Campaign Asset
– Sales Crutch

9. Show Video

10. Technical Insight
• HTML Listens to video player and triggers
CTA flyouts which were conversion drivers
Video Play Marker
This is the exact time
stamp the video is at
Video Buffer Marker
This is how much video
is in cache
HTML Listening Service
A series of CSS and
JavaScript that is
triggered at various
marker points this web
service listens to

12. Conference & Event Market Shift
• GSA scandal sent shockwaves through the
Government IT event market place
• Intel and McAfee needed to ensure
executive thought leaders were being seen
and heard
• FutureAgency.com
• 6:40 Duration per visit

13. Show Video

14. Technical Insight
• HTML Listens to video player and triggers
CTA fly-outs which were conversion drivers
Video Play Marker
This is the exact time
stamp the video is at
Video Buffer Marker
This is how much video
is in cache
HTML Listening Service
A series of CSS and
JavaScript that is
triggered at various
marker points this web
service listens to

16. Shift Brand Perception
• Change perception from a celebrity driven
organization to a mission driven organization
• Leverage video and other assets to present
a fresh perspective for a traditional medium

17. Show Video

18. Technical Insight
• HTML Listens to video player and triggers
CTA flyouts which were rich media assets
Video Play Marker
This is the exact time
stamp the video is at
Video Buffer Marker
This is how much video
is in cache
HTML Listening Service
A series of CSS and
JavaScript that is
triggered at various
marker points this web
service listens to

20. Those That Know us Love Us,
but…
• Very well known with current customers
• Looking to address the “I had no idea you
did that” question
– Opens new doors
– Expands client footprint
– Dynamic Brand Story Telling

21. Show Video

22. Technical Insight
• HTML Listens to video player and triggers
CTA flyouts which were conversion drivers
• Personalization triggers
Video Play Marker
This is the exact time
stamp the video is at
Video Buffer Marker
This is how much
video is in cache
HTML Listening Service
A series of CSS and
JavaScript that is
triggered at various
marker points this
web service listens to
Personalization Engine
A web service that
displays dynamic
arrays of content
based on user
interactions

23. Visual Communications +
Accessible Communications

25. Sustainable and Scalable Design
• A responsive design strategy will address
the users of today and tomorrow
• This approach represents the next wave in
website design to address how and when
people access “the web”
– Save Money
– Save Time
– Be Relevant Longer
– Increase Conversions

27. AND QUICKLY BECOMING
WEARABLE

29. Sharing Visuals #1 on
Facebook

30. Social Data At A Glance
• 73% of the workforce
interacts with social media
weekly
• 75% of the workforce is purely
listening
• 53% of the workforce is
influenced by blogs

31. Enhancing Blogs To Achieve
Results
• Video
• Infographics
• Snackables
• Curated Social Content

32. Why Visual Communications
• STAND OUT!
• Demonstrate Your Message
• Break Down of Types
– Infographics
• AKA Data Visualizations
– Snackables

33. Key Performance Indicators
• CONTENT SHARING
– Social Signal (HUGE FOR SEO)
– Viral-ity of Content
• SOCIAL FOLLOWING
– Increase base in a multichannel strategy

34. THOUGHT LEADERSHIP

35. THOUGHT LEADERSHIP

36. TREND SPOTTING

37. PRESENT DATA

38. THOUGHT LEADERSHIP

39. Visual-Based Communications
SNACKABLE

48. Types of Infographics
• Data Visualization – Static or Real Time
Infographics
• Comparative
• Chronological
• Mind Map
• StoryGraphics
• Snackable Data Points/Message Points

49. How To Get Started
• Pick a hot topic that has some compelling
data points to aggregate and visualize
• Develop a messaging guide you want this
creative to convey
• Work with a creative partner to bring the
vision to life

50. Thanks
Contact:
Jason Siegel
jason@bluetext.com