Demystifying Mobile Containers

Demystifying the
Mobile Container
Part II: BYOD Security &
Management
© Copyright 2013 Antenna Software, Inc. All rights reserved.
Presented by:
Jim Somers
Chief Marketing & Strategy Officer
June 6, 2013
Confidential. Do not distribute.

WELCOME
Our Agenda:
2 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
• What is a mobile app "container?"
• What are the different types?
• What do they actually do?
• Why do we need them?
• What are good examples?
• Questions
Wanna hear this webinar LIVE?
Go to >> http://info.antennasoftware.com/MMWS-Library.html

WHAT WE DO
AMPchroma helps you build, run, and manage all your
mobile applications and content.
➦ Enabling you to get to market faster, have more
flexibility, and better manage risk in this ever-changing
mobile world.

ENTERPRISE-GRADE APP SAMPLES
44
© Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
Ticketing app for train conductors
Research library app Field Service app
Mobile shopping app
Field sales and distributors catalog appField Sales app

IT’S ALL VERY CONFUSING
Container
Sandbox
Partition
Hypervisor
Persona
Shell
Separation
Mode
Wrapper
Portal
Walled
Garden
Hub
Store
5

DEVELOPMENT MANAGEMENT
© Copyright 2012 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.7

MARKET SITUATION
• IT administrators
want the security,
management &
control over their
devices, users & apps
MANAGEMENT
(MDM/MAM)
• It‟s where speed & usability …
• … converge with management
and control
• Developers want to
build apps quickly and
deploy them to users as
easily as possible.
DEVELOPMENT
(MEAP/MADP)

MARKET SITUATION
• IT administrators
want the security,
management &
control over their
devices, users & apps
MANAGEMENT
(MDM/MAM)
• Developers want to
build apps quickly and
deploy them to users as
easily as possible.
DEVELOPMENT
(MEAP/MADP)
• But buyer beware!
• Two solutions for 2 needs?
• Or are they?

MOBILE
DEVELOPMENT

THE HYBRID CLIENT
© Copyright 2013 Antenna Software, Inc. All rights reserved.
Device APIs
Client Tier
Native Container
HTML5, CSS, Ja
vaScript
Web Content
A native container allows developers to build apps that
look, feel, and function like native apps, without building native
apps.
Confidential. Do not distribute.
• HTML/CSS3
• JavaScript
• JavaScript
UI FW
• Enterprise-grade
• Reusability
• Device Portability
• Speed & Agility
11

TO LEARN MORE GO TO …
12 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
GO TO: http://bit.ly/Contain_This

MOBILE
MANAGEMENT

THE OTHER CONTAINER
Mobile
containerization
is the ability to
partition, manage
and secure data
locally or virtually on
a mobile device.*
* “Tech Overview of Mobile App Containers for Enterprise Data
Management & Security”, P, Redman, Gartner, 1/24/13

WHY DO WE NEED THEM?
Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
This is my
very own
device!
* Source: Gartner

This is my
very own
device!
70% of mobile
professionals will
conduct their work
on personal smart
devices by 2018.*
* Source: Gartner

This is my
very own
device!
70% of mobile
professionals will
conduct their work
on personal smart
devices by 2018.*
38% of companies
plan to stop providing
devices to workers by
2016 - rising to 50%
by 2017.*
* Source: Gartner

MDM CAPITALIZED ON THE TREND
• Crowded market with over 100
vendors, globally
• Estimated to be a $784M market
today, growing to $1.6B by 2014
• 30% penetrated in North America
• 65% revenue in NA; 17% in W.
Europe; single digits ROW
• 25% of sales in financial
services, with MFG, H/C & Gov‟t right
behind
• Over 70% sales are <500 seats
Mobile Device Management “Fun Facts”
* Source: Gartner “Magic Quadrant for Mobile Device Management Software” Phillip Redman, John Girard, Terrence Cosgrove, Monica Basso, 5/23/13

TOO MUCH OF AN IRON FIST?
Employees have started voicing serious concerns with MDM
solutions – saying they‟re too intrusive and heavy-handed:
• Why do you need access to
the whole device?
• Why are you telling me I
can‟t use certain apps?
• Who owns the data/IP if I
leave?
• Who do I call for support?

PLAY
WORK
ENTER THE CONTAINER
How can I protect
the data in the apps
my employees use
for work …
… separated and
secure from the rest
of their personal
apps?

BEST OF BOTH WORLDS?
EMPLOYEE
“I can use my own device
for work and not feel like
„Big Brother‟ is always
watching me?”
IT DEPT
“I can have control over
the company data being
accessed from personally-
owned devices?”

1. Containers are effectively mobile apps that are loaded onto
devices much like the typical OS-based installation process
2. When a user opens the container, they are instructed to go
through an authentication process
3. Once authenticated, a virtual environment is launched
whereby “approved” apps are accessible to the end user
4. IT administrators control the apps and content through a
centralized management console
5. All apps and content used within the container are secured
and the data is encrypted
6. All apps and content outside the container do not have access
to the data store
HOW THEY WORK

DIFFERENT SECURITY MODELS
App App
App
Device
Lock Down
- Windows Mobile
- BlackBerry <10
App App
App App
App App
Separate
Spaces
- BlackBerry 10/Balance
- Samsung Knox
- AT&T Toggle
- MDM players
- MAM players
- AMPchroma
App App
App App
App App
App Specific
Security
App
App
App

VENDOR LANDSCAPE
MADP
MAM
Virtualization
Security
MDM
Mobile app development
platforms known mostly
for WODA & some
minimal MAM
Mobile application
management systems
to create and manage
enterprise app stores
Extending the
virtualization
technology used to
deliver desktop apps to
mobile devices
Security solutions
create separate work
& personal spaces on
BYO devices
Mobile device
management
platforms to
address BYOD
MOBILE
ENTERPRISE

• Secure container that communicates
with a client interface on the AMP
Server
• Management of multiple web apps via
single native container (patented)
• Enables real-time and offline
capabilities
• Built-in connectors and adapters
provide easy integration to backend
systems
AMP CLIENT POWERED BY AMPCHROMA

AMP CLIENT POWERED BY AMPCHROMA
• Provision and deploy pre-authorized HTML5 apps
within a single native client app
• IT controls distribution and management of apps for
employees
• Marketing controls distribution of branded apps
directly to consumers, bypassing app store
approvals

• Web console for remote
control of
apps, devices, users, and
content
• Role-based
administration
• Secure & control
corporate- or personally-
liable devices
• Patented technology for
automated remote
device security
MANAGER
AMP MANAGER POWERED BY AMPCHROMA

AMPCHROMA
360° SECURITY & MANAGEMENT

NEXUS OF DEVELOPMENT & MANAGEMENT
MDM
BYOD
Build
Fast
Open
Flexible
Manage
Secure
Controlled
Compliant
Container?

FROM THIS …
Container
Sandbox
Partition
Hypervisor
Persona
Shell
Separation
Mode
Wrapper
Portal
Walled
Garden
Hub
Store
30

Development Management
… TO THIS
Container
31
Containers provide
developers with a
fast, flexible and cost
effective approach for
building, deploying and
updating cross-
platform apps.
They also isolate the
company data from
other components on a
mobile device for greater
security and control in
an increasingly BYOD
world.

Mobile Field Service:
• Steris chose Hybrid – HTML5 inside secure
native container
• Users needed to view docs and capture
signatures in order to speed-up and simplify
the service order completion
• Migrated from laptops to iPhone & Android
• Integrated to Siebel & Kronos for time
keeping, and Active Directory for SSO
CUSTOMER EXAMPLE

CLOSING THOUGHTS
• “Container” is a broad term and can mean different things to different people
• They help developers get their apps built and deployed faster
• They give IT the assurance that sensitive data will not commingle with personal data
• There are lot‟s of different options in the marketplace, which makes it difficult to
understand and appreciate their differences
• When evaluating the providers consider what their legacy agenda/perspective is
• Be sure to bring all parties to the table when selecting a container to make sure
everyone‟s needs are being heard
• Don‟t forget about the end user. Too much security and control can have an adverse
affect on end user satisfaction and productivity.
• The art is all this is finding the right balance of control vs. enablement
• Find a solution that enables the business to move quickly, but not at the cost of data
security

WHY ARE WE SO HAPPY?
75 of the F1000
brands rely on our
platform every
day, like
Coke, Walmart, Xe
rox, RBS and
McGraw Hill.
Gartner recognized us
as a LEADER in their
2012 Magic
Quadrant for Mobile
App Development
Platforms (MADP).
You‟d be smiling too if
you had over 200
million messages
flowing through your
servers each month.
Dozens of carrier and
ISV partners call our
platform their own and
take it to market
under their brand.
With our
SAS70, SysTrust &
FIPS140
certifications, we sleep
well knowing our
customers are secure.

LIVE PROGRAM
Wanna hear this webinar LIVE?
Go to >> http://info.antennasoftware.com/MMWS-Library.html

FOLLOW ME AT …
@JimatAntenna
www.linkedin.com/in/jimatantenna

Demystifying Mobile Containers

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