Presentation on how social media is used within healthcare. Contact me (Twitter @jsperber or via email) for powerpoint version.

1. Social
Media
and
Health
Jodi
Sperber,
MSW,
MPH
October
21,
2010

2. Before
you
take
notes…
www.slideshare.net/jsperber

3. What
is
it
NOT?

4. Same
thing,
only
different
 Communication
is
always
evolving
 Social
media
is
the
latest,
and
perhaps
most
significant,
shift
in
communication
 Does
not
replace
other
media

5. What
is
different?
One
Many
Many
Many

6. Why
is
this
important?
 Dramatic
shift
in
how
information
is
shared
 Barriers
to
participation
greatly
reduced
 Anyone
has
the
chance
to
be
heard
 With
free
tools
and
expanding
platforms,
creativity
beats
$$

7. Basic
Principles
 Participation
 Openness
 Conversation
 Community
 Connectedness
Adapted
from
http://is.gd/cWWZ9

8. Access
to
information
online
Spring
2000
Spring
2009
Access
to
<50%
75%
Internet
Broadband
5%
57%
Seek
health
info
25%
61%
online
Social
Life
of
Health
Information,
Pew
Internet
and
American
Life,
June
11,
2009.
By
Susannah
Fox
and
Sydney
Jones.

9. Health
is
social
 57%
turn
to
Internet
when
they
need
info
and
assistance
in
dealing
with
health
or
medical
issues.
 60%
say
information
found
online
affected
a
decision
about
how
to
treat
an
illness
or
condition.
 56%
say
it
changed
their
overall
approach
to
maintaining
their
health
or
the
health
of
someone
they
help
take
care
of.
Social
Life
of
Health
Information,
Pew
Internet
and
American
Life,
June
11,
2009.
By
Susannah
Fox
and
Sydney
Jones.

10. Decisions
&
actions
impacted
 53%
-­‐
led
them
to
ask
a
doctor
new
questions,
or
to
get
a
second
opinion
from
another
doctor.
 49%
-­‐
changed
the
way
they
think
about
diet,
exercise,
or
stress
management.
 38%
-­‐
affected
decision
about
whether
to
see
a
doctor.
 38%
-­‐
changed
the
way
they
cope
with
a
chronic
condition
or
manage
pain.
Social
Life
of
Health
Information,
Pew
Internet
and
American
Life,
June
11,
2009.
By
Susannah
Fox
and
Sydney
Jones.

11. • Use
of
mobile
devices
is
rising
• Blacks
and
Latinos
less
likely
to
have
broadband
access
at
home,
more
likely
to
use
mobile
phones

12. Are
you
thinking
socially?
Photo
credit:
See-­‐ming
Lee,
via
Creative
Commons
License

13. Hospitals
have
started
to
adopt
 2,259
social
networking
sites
as
of
10/19
 871
Hospitals
total
 All
50
states
represented
 421
YouTube
Channels
 679
Facebook
pages
 648
Twitter
Accounts
 417
LinkedIn
Accounts
 94
Blogs
Full
list:
http://ebennett.org/hsnl/

15. Mission:
Lead
the
social
media
revolution
in
health
care,
contributing
to
health
and
well
being
for
people
everywhere.
Consulting
Speaking
Network
Building
Coaching
Training

16. One
story:
Twitter
leads
to
diagnosis
and
Tx
1. Mother
reads
story
USA
Today
re:
wrist
pain
2. Tells
daughter
about
news
story
3. Daughter
participates
in
#wristpain
tweet
chat
hosted
by
Mayo
4. Talks
with
same
doctor
from
news
story
and
reviews
Mayo
site
for
information
5. Makes
appointment
with
doc
6. Diagnosis
made,
surgery
within
24
hours
7. Blog
post
about
experience,
which
further
spreads
information…

17. Technology
is
just
a
platform;
it’s
what
people
do
with
the
technology
that
makes
a
difference.
Are you thinking socially?
Photo
credit:
The
Washington
Post
Peeps
Show
IV

18. How
is
it
used?

19. To
learn

20. To
connect
along
commonalities
 Patients
 Providers
 Staff
 Constituencies

21. To
share
experiences

22. To
share
experiences

23. To
make
“health
thinking”
fun
and
normative

26. To
host
conversations

28. Full
list
here:
http://bit.ly/dsnQoj

29. Are
you
thinking
socially?
(and
mobile?)
Photo
credit:
maistora,
via
Creative
Commons
license

32. “Facebook
for
doctors”
• Find
office
phone
or
fax
for
virtually
any
US
physician
• Search
for
24hr
pharmacies,
hospitals,
and
labs
• Locate
former
classmates
and
residents
• Exchange
private
phone
lists,
back
lines,
and
pagers
• Send
HIPAA-­‐compliant
text
messages
to
colleagues

33. “[I]ntegrating
social
media
into
health
communication
campaigns
and
activities
allows
health
communicators
to
leverage
social
dynamics
and
networks
to
encourage
participation,
conversation,
and
community
–
all
of
which
can
help
spread
key
messages
and
influence
health
decision
making”

34. What’s
next?
Photo
credit:
FreeFoto.com,
via
Creative
Commons
license

35. Other
resources
 We
are
Media
Presentation
for
AIDS.gov
team
 CDC
Social
Media
Kit
(pdf)
 Social
Media
University,
Global
(SMUG)
 35
Social
Media
Theses

36. Type
Concept
Examples
Online
journal
where
Talking
Points
posts
are
arranged
in
Memo,
Disease
reverse
chronological
Blogs
order.
Often
combines
Management
Care
Blog,
many
text,
pictures,
links,
newspapers
video.
YouTube,
Flickr,
Content
Place
to
organize
and
del.icio.us,
digg,
Communities
share
content.
SlideShare
Online
space
for
open
ACOR,
Forums
discussion.
PatientsLikeMe
Adapted
from
http://is.gd/cWWZ9

37. Type
Concept
Examples
Microblogs
A
very,
very
short
blog.
Twitter,
Yammer
Audio
and
video
recordings,
which
can
be
Name
your
area
of
Podcasts
downloaded
one
by
one,
interest,
and
there’s
or
automatically
via
likely
a
podcast…
subscription.
Online
space
to
build
a
Social
Networking
Facebook,
personal
profile
and
Service
MySpace,
Twitter
connect
with
others.
A
site
that
allows
users
Wikipedia,
Wikis
to
enter
and
edit
answers.com
content.
Adapted
from
http://is.gd/cWWZ9