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Communication for Relationship Building Chapter 5
Introduction  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Process of Two way Communication
Process of Communication in sales ,[object Object],[object Object],[object Object]
Types of Communication Channels ,[object Object],[object Object],[object Object]
Research –Face to face Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Albert Mehrabian, renowned psychologist from UCLA Albert Mehrabian's components of perception Conclusion: Non-verbal communication are vital between buyer and seller and acts as a valuable tool for successful salesman  in commencing   and closing a sale.
Elements of  Vocals  Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Salesperson – Buyer Communication(1) Communication occurs when a sender transmits a message through some type of medium to a receiver who responds to the message. The above exhibit/diagram presents a model that contains eight major communication elements.
Salesperson – Buyer Communication(2)   Elements of Salesperson – Buyer Communication   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Salesperson – Buyer Communication(3) - Communication Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Salesperson – Buyer Communication(4) - One Way/Two Way Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non Verbal Communication ,[object Object],[object Object]
Four major Non Verbal Communication ,[object Object],[object Object],[object Object],[object Object],Physical Space Appearance Handshake
Concept of Space ,[object Object],[object Object],[object Object]
Territorial Space ,[object Object],[object Object],[object Object]
Intimate Space ,[object Object]
Personal Space ,[object Object],[object Object],[object Object]
Social Space ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Space ,[object Object],[object Object],[object Object]
Communication through appearance and handshake (1) ,[object Object],[object Object],[object Object],[object Object]
Communication through appearance and handshake (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication through appearance and handshake (3) ,[object Object],[object Object]
Body Language – Non –Verbal Communication (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Body Language – Non –Verbal Communication (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Body Language – Non –Verbal Communication (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Body Language – Non –Verbal Communication (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to handle Caution and disagreement signals ,[object Object],[object Object],[object Object],[object Object]
Body Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers to Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive Presentation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. Communication for Relationship Building Chapter 5
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  • 8. Salesperson – Buyer Communication(1) Communication occurs when a sender transmits a message through some type of medium to a receiver who responds to the message. The above exhibit/diagram presents a model that contains eight major communication elements.
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