2. media services company with large-
scale event production capability
Performance-based, strategic, experiential
programs that build connection between
brands and targeted audiences
Integrate interactive digital platforms
Key services include:
touring event management,
sponsorship activation, nationwide staff casting,
customized vehicle and set production,
venue acquisition, micro site and
social media development, and talent booking
3. Global publisher of assessments
that help individuals achieve
self-awareness
Publish the Myers-Briggs Type Indicator® instrument which
is used by millions of people each year in over 20 languages
to gain a deeper understanding of themselves and others
Key services include:
• assessment portfolio that maps to
individual and employee
Provides the catalyst for those development cycle
AH HA MOMENTS when • online platform for delivering
assessments
people truly understand why
• support materials to aid the use
they are the way they are, and
of assessments
how their personality impacts
• assessment training and
their relationships, their career certification programs
path, and even their passions • employee development consultation
• leadership development programs
4. World's most interactive technology
for EXPERIENTIAL ENVIRONMENTS
Unprecedented
behavioral
measurement
Enhanced visitor experience
REALTIME ACTIONABLE DATA
5. EDfest Brandcasting TM
REALTIME DATA
Event RFID Activity RFID Facebook Amplification
Total Guests Registered 2651 Total User’s Facebook Friends 745,128
Total Facebook Authorizations 1912 (75.2%) Average Number of User Friends 390
FB Authorizations On-Site 1290 Total Users’ Friends Who Post/Like 3741
FB Pre-Registration 622 Total Facebook Users (1912+3741) 5653
FB Authorization Emails 631 Total Friends’ Facebook Posts 5970
Total RFID-Generated FB Posts 4270 Total Friend Likes 4166
Registration Check-In 1901 Total Friends’ Comments 1804
Photo 1281 Total Facebook Click-Throughs 3079
DJ Mix Like 564 Total Facebook Posts (4270+5970) 10240
Artist Like 314 Total Facebook impressions ~1,589,466
Drink Like 210 Total User-Generated FB Impressions ~655,712
Total Friend-Generated FB Impressions ~933,754
6.
7. Millennial Generation
The Millennial Generation...
Demographic cohort following Generation X.
The generation born between the mid -1970s to the mid -1990s
Members of this generation are called
ECHO BOOMERS
due to the significant increase in birth rates through the
1980s and into the 1990s, and because many of them are
children of baby boomers
DELINEATORS
that separate the Millennial Generation:
Optimistic Consider Grown up Spend less Their primary
about their themselves using time watching mode of
future, global citizens technology, traditional communication
and consider media, and is
TO SPITE THE themselves more time
ECONOMY technology online DIGITAL
dependent
8. Millennial
Perspective
Pew Institute psychographic studies reveal that
Echo Boomers DIFFER from previous
generations regarding EDUCATION &
CAREER
Their education and career goals are
centered around finding:
'PERSONAL FIT’
FINANCIAL SECURTIY
PERSONAL GROWTH
9. Learn important lifestyle habits
Making friends
Finding the Right college
TOP 10 ISSUES
concerning
High School Seniors
Manage your money Enroll in random, interesting classes
Get an internship and job Pick up a minor
Make friends from different cultures Participate in extracurricular activities
Experience different cultures, foods,
races, religions, and perspectives
Have Fun!
10. Millennial Media Consumption
According to the Nielsen 2008 study, the media experience for
Echo Boomers has evolved, and cross-platform engagement
is critical to reaching this segment
50% of U.S. teens use Facebook
37% of teens access the Web over their phones
Echo Boomers time-shift video with DVRs, and they
place-shift on their video MP3 players
25% read a Newspaper
Average 3 hours 20 minutes of TV daily
15 minutes of Mobile Video daily
Spend 1 hour daily surfing the Internet
11. Millennial
TECHNOLOGY
This generation grew up with
TECHNOLOGY and consider themselves
TECHNOLOGY DEPENDENT
They consider previous
generations immigrants to
TECHNOLOGY
12. Junco and Mastrodicasa Survey
76% 92% 40% 44% 96%
of students of those of them used of students text
used instant reported television to surveyed messages
messaging as multitasking get most of used the a day
their primary while IMing their news Internet
communication
tool
13. A GENERATION ... A Terrible Thing to Waste
Bloomberg Business Week: youths
ages 15-24 are being kicked off the
career ladder into
unemployment or Additional
underemployment education holds
few guarantees of
* Unemployment rate nationally: 9% employment
Millennial unemployment rate: 20%
*Department of Labor 6/2011
The best educated and most
technologically savvy generation
to enter today's work force…. BUT THEY CAN'T
FIND A JOB
14. Solutions
Greater understanding that a slow
start is not ‘failure to launch’
Greater emphasis on:
mentoring career training
technical education
More alternatives like, Gap Year stipends
for public service and other ways to put non-
productive time to good use, without going
into deeper debt
15. EDfestProject.com
Students Provide:
Students Receive:
Demographic
Schedule of
Psychographic Events
Myers Briggs
Financial Assessment
Academic EDfest Apps RFID
Extracurricular Silicone
Appointment Band
Calendar
16. 2013
TM
EDfestTM Site Plan
EDfest
400,000+
square foot
venue
17. EDfest™ Student Union
Students gather informally, in a super-sized
Café equipped with wireless access
Registration, event scheduling apps, and Student-focused,
interactive.com gallery, all aimed to help Students maximize their
EDfest experience
Couches and tables allow Students to comfortably meet and mix in a social setting in
between events to connect with friends, review assessments and plan their day
18. Star In Your Own Career™
Self Discovery Lab
Students attend
interactive Life
Personality and Interest Assessments:
Coaching MBTI and iStartStrong™
sessions with Offered to registered Students online and
certified
onsite at EDfest
assessment
coaches
19. 16 Sixteen near field interactive
pods will provide Students
with a more in-depth
understanding of:
RELATIONSHIPS
Personal discovery will guide STUDY HABITS
them to choose Colleges, WORK CULTURE
College Majors, and Careers
that align with their
personality and interests
20. Test Drive Cool Careers™
At EDfest™
Interactive career experience hall provides Students with a 3D
opportunity to better visualize Career Experiences within this
technology-rich environment
A broad range of 21st
century industries will
exhibit Career options
21. University Campus
At EDfest™
Students can take virtual
campus tours to
‘Experience’ life on each
school’s campus
Students meet with Student ambassadors from a
broad cross-section of universities, colleges,
professional and technical colleges
22. EDfest™ Studio City
LIVE Studio Platform
1200seat venue from 9am to 9pm daily
Broad array of inspiring and thought-provoking speakers provided
by exhibitors and TED.com
Evening Entertainment provided by
TED/MTV/BET/MTV Tr3s
23. Gap Year Lab
Non-Profit and For Profit GAP YEAR Opportunities:
Internships
Externships
Apprenticeships
24. Business Of Your Life™
Financial Planning Lab
Personal Coaches, equipped with digital dashboards, guide
students through financial planning opportunities
Loans Scholarships Grants
25. Career and Life Mapping Lab
Students discover Jobs of the Future and
develop highly personalized Career & Education Roadmaps
Identify and register with
target companies of interest
26. Parent Orientation Lab
Parents Only Lab…
take the Myers Briggs assessment
purchase ebooks live stream of Studio City
live speakers
concessions
read e-newspapers
experience abridged XPLs
29. EDfest
Lifestyle Media Approach
2012 Launch Website
Q1
App
School/County/State Websites
Social Media
2012
Q2
Department of Education Announcement
Student Marketing
2012-2013
Speaker Endorsements/Shout Outs
Q3/4
MTV MTV Tr3s, BET, MTVU
activation
TM
Live Events on Campus & Corporate Sponsors
Partner Co-op/ Interstitial Series
30. EDfest
During Event
Cross Platform Media Local Contemporary Radio
School Newspaper
School Radio Station
Public Broadcast
Social Media
School Clubs
Department of Education
MTV/MTVU/BET/MTV Tr3s
Partner Co-Op
EDfest Website
media
TM
31. EDfest
Online
Speaker Endorsements
Social Media
ShoutOuts Mobile App
media
TM
