I’m very experienced in creating and building loyalty and promotional/event programs, including guerrilla and traditional marketing. Clients that I’ve done those types of projects for are 7-11, American Airlines, Cingular Wireless, Harrah’s Casinos/Hotels/Spas, Pizza Hut, IKEA Furniture, Pepsi and StarWars. I have also created a variety of different logos used for consumer promotions, corporate identities, restaurant branding and their signage

1. Joel Stolinsky
Promotional Portfolio

2. CLIENT:
Cingular Wireless
•Mall Store Initiative
Concept, creative development,
plus strategy - writer and art
direction: Target mall teens with
refreshed store windows that focus on
fashion accessory purchases through
promotional marketing events.

3. CLIENT:
Cingular Wireless
•New Media Package
Creative development, design and
art direction: Cingular requested
development to promote new
“personal lifestyle” media bundled
package name, logo and look.

4. CLIENT:
Cingular Wireless
•Back T School Promo
o
Concept, creative development, plus
strategy and art direction: Gear Up is
an upsell campaign promoting add-ons
to a target audience that is not looking
at mobile service as part of their
back-to-school purchases.

5. CINGULAR BLUE STORE
CINGULAR LEGACY STORE
CINGULAR GEN 2 & 3 STORES
CLIENT:
Cingular Wireless
•Store Lifestyle Headers
Help concept through production.
Coordinate layouts, casting
new photography and direct
photoshoot: Research and revise
store footprint (headers define Lifestyle
category of phones with ARPU posters).

6. SUMMER
CLIENT:
Cingular Wireless
•Seasonal Window Posters
Creative development, design and
SPRING
art direction: Using brand font and
color palettes to create eye-catching
appeal with a strong, campaignable
opportunity for Retail Promo Concepts.

7. CASE STUDIES
FINAL – IKEA BIRTHDAY EVENT LOGO
CLIENT:
IKEA Furniture Store
•Promotional logo
Creative development, design
and art direction on logos:
Investigate symbols and logo bugs
that telegraph birthday celebration
with slices of free cake.

8. CLIENT:
IKEA Furniture Store
•Birthday Promotion
Creative development, design
and art direction: Celebrate and
promote IKEA’s 20 years in the USA.
All external and internal signage –
oversee micro-website plus illustrate
employee t-shirt and button|.

9. 75' X 8' OUTSIDE STORE BANNER WRAP
30’ X 19.5’ – OUTSIDE STORE BANNER
3quot; x 2quot; Employee Button
BLINKING LIGHTS ON CANDLE FLAMES
9.667quot; X 18quot; AD
8.5quot; X 11quot; STORE FLYERS
FULL COLOR AND BLACK ON ASTROBRIGHT PINK
CLIENT:
IKEA Furniture Store
•Birthday Promotion
60cm X 120cmVERTICAL BANNER
IKEA EMPLOYEE Final creative design and
GIFT CERTIFICATE
art direction: Celebrate and
promote IKEA’s 20 years in the USA.
8.5quot; X 11quot; MEDIA
EMPLOYEE WHITE-TSHIRT BACK All external and internal signage.
INVITE STATIONERY

10. Z-CARD
POCKET-SIZE MEDIA TO BE HANDED OUT
AT TARGETED LOCATIONS
OPEN FRONT AND BACK SIDE
CASE STUDIES
CLIENT:
IKEA Furniture Store
•Big Blue Box Promo
Creative development, design
and art direction: Intrigue viewer
that IKEA is the place for complete
holiday home furnishing needs and
hand out directions for microsite to
enter IKEA home furnishings contest.

11. CLIENT:
Sierra Mist (comp)
•Survivor Promotion
Creative development, design
and art direction: Research prize
awards that could easily be tied
back into the promotion. Outdoor,
banner, poster and pole topper.

12. CASE STUDIES
CLIENT:
Quaker State (comp)
•Loyalty Membership
Creative development, design
and art direction: Promote brand
quality awareness with 250,000-
mile warranty and award other
incentives based on loyalty card use.

13. CLIENT:
Quaker State (comp)
•Dual Brand Event
Creative development, design
and art direction: End-cap
pallet display, Standups, Posters,
and window clings. Promote
competitive awareness with contest
and other incentives.

14. CLIENT:
American Airlines
•Thank You Poster
Creative direction through
production: Work with supplied
HBO photography for posters and
duratrans to honor actual Easy
Company veterans as they fly
back to France for closing shoot.

15. CLIENT:
American Airlines
•Newspaper ad (comp)
Concept, creative development
and art direction: Leverage
AAdvantage and their partners
without doing a fare ad by
offering business and leisure
travelers a win-win proposition.

16. CLIENT:
American Airlines
•Summer Promotion
Creative develo pment client
,
presentation and art direction with
photoshoot through production:
Partner with MasterCard for a
family vacation for 4 to anywhere
American flies and other prizes.

17. EVENT COMP
RUNWAY BOWLING GAME COMP
CLIENT:
MAGNET American Airlines
•Traveling event
Creative develo pment client
,
presentation and art direction
with photoshoot through
production: Work with marker
comp artist for client presentation and
vendors to manufacture and produce .

18. CLIENT:
American Airlines
•Assorted ads
Concept, creative development
and art direction through
production: Partner with
Coca-Cola, Mastercard and
The Miami Heat (their arena is
sponsored by American).

19. CASE STUDIES
CLIENT:
American Airlines
•Assorted special events
Concept, creative development
and art direction through
production: Work with
marker comp artist for client
presentation and vendors to
manufacture and produce.

20. CLIENT:
Harrah’s Casinos
•Assorted promo ads
Creative development and art
direction through production:
Develop layouts for various
size ads, flyers, counter cards,
banners, direct mail, outdoor
and animated web banner ads.

21. TRAVELING STAGE
CLIENT:
ORIGINAL Harrah’s Casinos
ON-PROPERTY •TPIR on-site event
PROPOSAL
Concept, creative development,
logo and art direction through
production: First present my
marker comp, revise then
represent final chosen items
as Photoshop comps.

22. CLIENT:
Harrah’s Casinos
•Promotional Logos
Creative development, design
and art direction on logos:

23. CLIENT:
Harrah’s Casinos
•Promotional Logos
Creative development, design
and art direction on logos:

24. CLIENT:
Pizza Hut-StarWars
•FSI •Flyers •Ads
Concept, development: Winning
both Domestic and International
accounts for StarWars,
EPISODE 1. Art direction through
final production: (multi-level
promotion and print advertising).

25. CLIENT:
Pizza Hut-StarWars
•Assorted P.O.P.
Creative development
and art direction: Promotional
and collateral tie-in with
StarWars, EPISODE 1 for Tricon
Restaurants and Pizza Hut
domestic and international.

26. CLIENT:
Pizza Hut-StarWars
•Assorted P.O.P.
Creative development
and art direction: Promotional
and collateral tie-in with
StarWars, EPISODE 1 for Tricon
Restaurants and Pizza Hut
domestic and international.

27. CLIENT:
Pizza Hut-StarWars
•Assorted P.O.P.
Creative development
and art direction: Promotional
and collateral tie-in with
StarWars, EPISODE 1 for Pizza
Hut international Restaurants.

28. Joel Stolinsky
Contact Information
1621 Tree Line Road
Flower Mound, TX 75028
Home: 972-874-9933
e-mail: joelstolinsky@yahoo.com