This is an "about me" presentation I'm working into my blogs (jasontheodor.com and thereisnobox.ca). It is a work in progress and some items require explanation and/or context. Please feel free to ask questions.
4. connected
title goeson your favourite web 2.0 site
look for ‘jted’ here
< like to stay on look for ‘jted’ or ‘jtheodor’
goito any site and the leading edge of technology + communication
5. 2 blogs
tumblr
twitter
flickr
vimeo
delicious
slideshare
current maintenance
< my habits change + evolve + adapt as new products and services are released
6. brand dashboards
< i like to monitor brands by creating universes on netvibes.com
11. • you can’t do everything yourself
• motivate others through respect
• technology can do anything if you don’t say ‘no’
• clients are vulnerable humans too
• smart > cool
what i learned at MacLaren McCann
< where’s the brief?
12. yahoo!
< the yahoo! brand: fun, irreverent, too many exclamation marks
15. “We spent the greater part of the morning
creating thumb wrestlers and destroying
each other.” — Ad Rants
wrestlers get press
< Ad Rants thinks Canadians are weird
16. owned media
yahoo!306, yahoo.com, video
banners, pre-rolls, flickr
bought media
google ads, video banners, pre-
rolls, ooh video billboards
earned media
blog widget, poster, mini thumb
wrestler, sparing mat
media types
< there’s a bit more than just tv and radio…
21. • measure everything
• gain trust & respect of clients to do great work
• ceo’s and gm’s are vulnerable humans too
• david created systems & culture from scratch
• always bring candy to brainstorming sessions
what i learned at Ogilvy
< “the customer is not an idiot. the customer is your wife.” — david o.
22. < an attempt to channel ogilvy + create a mentoring poster
23. L
A
I
T
N
E
ID
F
N
O
C
the future of banking is now
< the brand i’m not at liberty to discuss it, but it’s very big and very money
24. “you have to die a few times
before you can become immortal”
what i learned at Critical Mass
< still learning
25. jason theodor is a creative
< in advertising the word ‘creative’ can be used as an adjective or a noun!
26. {
writer
consultant
director
jason theodor is a creative
speaker
teacher
multi-disciplinary
< 5 employees in 1
28. 1. darkroom
2. 10 ideas in 10 minutes
3. the law of 1%
4. mind mapping
5. the looking glass
6. content on content
7. misassociationalism
8. asynchronous orbits
creative systems
< these methods have been tested exclusively on humans
30. 1. induce (blow it up)
2. analyze (find the patterns)
3. synthesize (mash it together)
4. deduct (define what works)
the creative method
< now in four easy to follow steps
32. The ‘pond’ is a flat structure
with the brand in the centre.
Disciplines share overlapping spheres
of influence & responsibility.
Everyone is accessible, knowledge is shared,
work is viewed in progress, and
ideas come from anywhere.
the creative world is flat
< collaboration is encouraged + responsibility is expected
34. created 1% to share ideas
1percent.wordpress.com (900 hits/day)
created Review Club
sharing and reviewing ideas
< i set up some initiatives to encourage inspiration
35. high
jr.staff
X
low high
work experience
sr.staff
time spent online
low
creative cross-pollination
< the best way to give juniors experience and seniors more exposure to emerging media
36. thereisnobox.ca
jasontheodor.com
linkedin.com/in/jasontheodor
thank you
< jason.theodor@gmail.com
Notes de l'éditeur
- if you want to understand digital, you have to love it and live it
- you can’t fake it
- i then see everything thru my marketing glasses (blessing? curse?)