The Incredible Dissolving Store James Tenser Kantar Retail Future of Category Management Forum

1. The Incredible Dissolving Store
Future of Category Management Forum
Rosemont, IL
Oct. 17, 2012
© Copyright 2012, VSN Strategies, All rights reserved.

2. Shoppers to Category Managers:
“Tear Down These Walls”
Oct. 17, 2012 Future of Category Management 2

3. Shoptimizers Gone Wild
Of Habit and Target
Extreme Couponing
Oct. 17, 2012 Future of Category Management 3

4. Showrooming Panic
Have smartphone, will travel
“Quite rightly”
Oct. 17, 2012 Future of Category Management 4

5. “Omni-Channel Matrix”
Order From:
The 81 Home, Elsewhere
(work), Your Store,
Different Store,
Paths Mobile
Where
Fulfilled By: Received:
Direct DC, Store Home,
DC< Your Store, Elsewhere, Your
Different Store, Store, Different
Vendor Store
Oct. 17, 2012 Future of Category Management 5

6. The New Big
7 trillion
Text messages in 2011
6 billion
Cell phone plans worldwide
2 billion
Internet users worldwide
Oct. 17, 2012 Future of Category Management 6

7. Terabyte? Schmerabyte!
1.2 Million 97 Million
Transactions/hour Content Shares/Hour
7.9 Million 197 Million
Interactions/Hour Searches/Hour
Oct. 17, 2012 Future of Category Management 7

8. How Big is Big Data?
1.8 ZB 13+ ZB
In 2011 In 2015
Oct. 17, 2012 Future of Category Management 8

9. Boop-Boop
Multi-channel the • Of customers make
New Norm multichannel purchases
The Rise of Social • Of customers trust peer
Media recommendations
Mobile Commerce • Of smartphone owners made a
purchase using a smartphone
Online Shopping • Growth year over year
Source: Liquid Analytics
Oct. 17, 2012 Future of Category Management 9

10. The Endless Aisle
Volume
SKUs →
Oct. 17, 2012 Future of Category Management 10

11. Demand Optimization
Welcome back to
the
Oct. 17, 2012
matr
Future of Category Management 11

12. All This and More Implemen-
Base Price
Markdown
tation
Shopper Success…
And therefore, Competition Space
The success of our
The
category plans… Shopper
Replenish-
Are influenced by ment
Promotion
all these factors.
Simultaneously. Capacity Assortment
Continuously. SoLoMoMe
Oct. 17, 2012 Future of Category Management 12

13. Fungible Future
• Learn to Love Ambiguity
• Forget Data-Sharing; Just Plug In
• Lose Control; Gain Dynamic Relevancy
• Shorter, Faster Decision Life-Cycles
Oct. 17, 2012 Future of Category Management 13

14. Putting it All Together…
Oct. 17, 2012 Future of Category Management 14

15. The Incredible Dissolving Store
strategies
James Tenser
jtenser@vsnstrategies.com
http://vsnstrategies.com
http://tenserstirades.blogspot.com
520-797-1314
©2012
Oct. 17, 2012 Future of Category Management 15