Jon Tucker, Senior Strategist at Compete Marketing Group, shares potential career paths in the online marketing industry. This presentation was created for university students and presented at student events. More at www.CompeteOnWeb.com

1. Career Paths in Web Marketing| CompeteOnWeb.com

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Jon Tucker | Compete Marketing Group (CMG)
 SDSU Alumni
 Working in “web” since 2005
 CMG is an agency that specializes
in SEO / website traffic
 Through CMG, we do client work
and “in house ventures”
Jon Tucker | Senior Strategist
www.CompeteOnWeb.com

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Career Paths in Web Marketing
with actionable takeaways…

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My Career Path…
Making Making
Random
Websites for Websites for
Business Ideas
Myself Businesses
SEO Analyst at SEO for Started
“Big Agency” Businesses Learning SEO
Grew My Own
SEO Agency
Serious (Web)
Business Ideas ?

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4 Potential Career Paths
Working at Working at
an Agency a Web Business
“Web”
Consulting for Create a
Businesses Web Business

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Working at an Agency
1. Management- Managing
clients and / or managing
projects with the team.
2. Executing- Executing for
clients, either through web
development, creating /
managing campaigns, etc.
We are not directly affiliated with these agencies,
but do have experience working with / interacting with them
Working at a “big agency” gives you name brand exposure (i.e. resume building), access to
“big campaign” data, and a larger number of connections to team members and clients.

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Consulting for Businesses
1. Identify a Specific Service
2. Leverage “Content Marketing”
– Website w/ regular blogging
– Host events / webinars
through meetup.com, etc.
3. CHARGE MONEY- Providing
bargain prices becomes very
difficult to sustain over time.
*Developing websites is not listed above, but is an option if you can already create websites.

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Work at a Web Business
• Executing- executing various
initiatives for the business such
as visual design, development,
website traffic, conversion
optimization, etc. meetup.com/SanDiego-Tech-Founders/
• Analyzing- implementing /
analyzing reporting systems,
managing conversion
optimization initiatives across
multiple departments
• (many more options)
Decide what you want to focus on within the business and find companies that need it.

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Building a Web Business
1. The Idea
– selling other people’s products
– selling content (i.e. online
education, blogging, etc.)
– creating a web store
– generating / selling leads
2. Test the Concept Quickly
3. Build the Business
There are many different options to consider. Building a “simple” web business is not only a
great learning experience, but you’ll set yourself way apart if you do go into the job market.

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Potential Next Steps
 Presentation available at CompeteOnWeb.com/Events
 Learn more about online marketing at:
– Blog.HubSpot.com
– SEOmoz.org/learn-seo and SEOmoz.org/blog (SEO focused)
 Build your experience and your job-market assets
– Create a personal website (Weebly.com)
– Blog regularly on your website (Weebly.com)
– Identify the best and fastest ways to learn what you will need
for your career path (i.e. read as much as you can consistently,
network with industry contacts, consider internships, etc.)
Feel free to contact Jon Tucker anytime with questions at
www.CompeteOnWeb.com