Background on Westside Public Relations

1. Westside Public Relations
An Introduction
November 2010

2. Westside Public Relations
• Children's Hospital Los Angeles
• Asolva, Los Angeles
• Opus Healthcare Solutions, Austin, TX
• VirtualCDO, Stony Brook, NY
• Varian Medical Systems, Palo Alto, CA
• MedSynergies, Irving, TX
• Isabel Healthcare, Arlington, VA
• Medecision, Wayne, PA
• CIGNA Healthcare, Philadelphia, PA

3. Senior Consultants:
• James Harris, President
• Director of Public Relations, CIGNA Healthcare
• Hill & Knowlton, The Rowland Company
• Jana Williams, Media Relations Director
• Former RT, worked in hospitals 5 years
• KP Health, NeoStem, eMailLabs
• Lisa Freeman, Account Supervisor
• PR Director, CareAmerica
• Candle Corp., Blue Shield, Word & Brown

4. Services
•Communications strategy
•Message platforms
•News releases & bylined articles
•Trade show press relations
•Media training
•Social media

5. Media Relations: Why
•Ads saturate media, customers tune-out
•PR delivers your brand messages in editorial context
•News stories have long shelf-life via Google
•PR delivers high ROI vs. advertising

6. Media Relations: What

7. Opus Healthcare Solutions

8. Opus Healthcare Solutions
MGMA Connexion, June 2008

9. Opus Healthcare Solutions
Mobile Systems:
Will Smart Phones Replace COWs?
By Nathan Read, Opus Healthcare

10. Opus Healthcare Solutions
Bechtold named controller
for Opus Healthcare

11. Opus Healthcare Solutions
Smartphones Ring in the
Healthcare Industry in 2008

12. Google Search Results:
Asolva #1 under “hospital data mining”
Data Mining Technology Now Applied to Hospital Information Systems ...
• Apr 29, 2010 ... Infection control within hospitals is a huge and growing
problem. A recent study in the Archives of Internal Medicine found that
conditions ...
www.infectioncontroltoday.com/.../data-mining-for-infection-control.html -
Cached

13. Client: Isabel Healthcare, Arlington VA
Challenge: Reach physicians, hospital executives

14. Media Relations: How
Develop Message Platform
Identify News Story Ideas
Media Contact
News Coverage
Revise, Relaunch

15. Client: Opus Healthcare Solutions
Challenge: Avoid competing with UHS facilities

16. Client: The Vision Center at CHLA
Challenge: reach eye surgeons and parents of children
with eye disease

17. Westside Public Relations
www.WestsidePR.com