1. Join the
Conversation
In
Chicago!
National Vehicle Leasing Association
Conference
May 11 - 13, 2011
The Allerton Hotel on Magnificent Mile, Chicago
You won’t want to miss this conference!
Platinum Sponsor Silver Sponsor

2. There is a lot to talk about in the resurgent vehicle leasing market. Plan to attend
the NVLA Annual Conference, the auto leasing conference, May 11 - 13, 2011 at
The Allerton Hotel on Magnificent Mile in Chicago. You will hear from industry experts.
Bring your questions and your experiences and join the conversation.
Conference
Speakers
Join the Conversation in Chicago!
Alphabetically:
Register now at www.nvla.org or call 800-225-nvla (6852) for information. The
registration fee is $595 for members ($395 for each additional registrant from the same
organization), and $895 for non-members ($625 for each additional registrant from the
same organization).
Reserve your hotel room by calling the hotel directly at 312-340-1500 or 877-701-8111
and reference NVLA Annual Conference. Special room rate of $162 plus tax is offered
until April 20, 2011, pending availability.
Rene Abdalah
Ricky Beggs
Terry Bowdler
Wednesday, May 11
7:30 am - 4:30 pm CVLE Lease Accounting Session - Paul Doyle, CPA, Founding
Separate registration is Partner, TABS Group Accountancy Corporation
required for this session.
This day-long session is part of the Certified Vehicle Leasing Executive
(CVLE) program. Go to the certification section of www.nvla.org for
information and application.
3:00 pm - 7:00 pm Registration
Michael Cardello
5:30 pm - 7:00 pm Opening Ceremonies and Reception
6:00 pm - 6:15 pm Introduction to Conference - Ben Carfrae, First VP, NVLA Board,
Ruan Car Leasing; Scott Crawford, President, NVLA Board, Wilmar,
Inc.; Jack Tracey, Executive Director, NVLA
National Vehicle Leasing Association • 7250 Parkway Drive, Suite 510 • Hanover, Maryland 21076
Ben Carfrae
800-225-NVLA (6852) • 410-782-2342 • Fax: 410-712-4038 • info@nvla.org • www.nvla.org

3. Thursday, May 12
7:00 am - 6:30 pm Registration
7:00 am - 8:00 am Breakfast Sponsored by
8:00 am - 8:15 am Opening Remarks
8:15 am - 9:45 am Session 1 Keynote Address: Selling Has Nothing To Do With Selling -
Rick Farrell, Tangent Knowledge Systems
Conference Rick has worked with a range of companies from Fortune 500
Speakers companies to start-ups in helping them optimize their performance
Alphabetically: by assessing their sales people, sales processes, management structure
(continued) and strategies. He has helped identify performance gaps and provided
sales plans to help track, measure and execute objectives to increase the
company’s bottom line.
• Learn why most sales organizations are very good at a game no
longer being played
• Learn why the salesperson with the best understanding of the
customer’s problem will consistently outsell the salesperson with the
best solution, the lowest price and the most innovative product
Patty Covington • Learn how you differentiate yourself by not what you sell, but by how
you sell
• Learn why if your customers have no problems, you have nothing to sell
• And more
9:45 am - 10:00 am Break Sponsored by
10:00 am - 11:15 am Session 2 Negligent Entrustment - Michael Cardello, NVLA Board
Member, Moritt, Hock, Hamroff & Horowitz LLP; David Hamilton, CEO,
and Jason Murphy, VP Sales & Marketing, Data Driven Safety, Inc.
Scott Crawford
Negligent Entrustment is negligence consisting of entrusting a dangerous
article; i.e., a motor vehicle, to another who lender knows, or should know,
is likely to use it in a manner involving unreasonable risk of harm to others.
This session will cover the theory behind two legal scenarios: the employer/
employee relationship and lessor-renter/lessee-rentee relationships.
Learn how one can be found legally responsible for the negligent actions
of another.
11:15 am - Noon Session 3 The Automotive Outlook: Insights from the Auction
Paul Doyle Industry - Tom Webb, Chief Economist, Manheim Consulting
This session will discuss what auctions trends (pricing, volume, and
buyer and seller behavior) are telling us about the overall automotive
marketplace – from manufacturers, to dealers, to lenders and to retail
customers.
Noon - 1:30 pm Lunch
1:30 pm - 1:45 pm General Motors Product Presentation
Rick Farrell
1:45 pm - 2:45 pm Session 4 Future Residuals Value Forecast - Ricky Beggs, Managing
Editor, Black Book; Rene Abdalah, Vice President. RVI Group; and
Nick Vichio, Remarketing Edge
This panel of experts will explore what’s ahead with residual values.
Are today’s trends tomorrow’s results? How long will repercussions of
market swings since 2008 be felt? What is the main driver of values? Will
Patrick Genovese, Sr. National Vehicle Leasing Association • 7250 Parkway Drive, Suite 510 • Hanover, Maryland 21076
800-225-NVLA (6852) • 410-782-2342 • Fax: 410-712-4038 • info@nvla.org • www.nvla.org

4. government regulations determine what we will be driving? What
effect will prices, incentives and supply play? How will the volatility of gas
prices affect the market? Will hybrids become the mainstream?
2:45 pm - 3:00 pm Break
3:00 pm - 4:00 pm Session 5 Lease Accounting - Paul Doyle, CPA, TABS Group
Accountancy Corporation
This recognized vehicle and equipment leasing industry expert will
Conference discuss:
Speakers • Tax law changes and their impact on the leasing industry
Alphabetically: • How aggressive should your tactics be at both the federal and state tax
(continued)
levels
• Update of coming accounting rule changes and the impact on
NVLA members, their lessees and related potential marketing issues
4:00 pm - 5:00 pm Session 6 Entrenomics - Patrick Genovese, Sr. Project Manager,
GPS and Sr. Engagement Director, RWI
This presentation will outline the process and advantages of a unique
and proprietary Business Assessment service available to NVLA
David Hamilton members. The past couple of years have permanently changed the
landscape and playing field for most small to mid size businesses. It is
important to recognize your company’s strengths and weaknesses as
they now exist in order to develop and actually implement strategies
to achieve controlled profitable growth. A most effective way to
determine where you are and what you need to do to achieve your
business goals is through a comprehensive business assessment. A
detailed analysis of a company’s current financial and operational
effectiveness is a true “”fitness test”” for today’s economic conditions.
Randall McCathren And more importantly, it will indicate to ownership what needs to be
improved and the quantifiable results that can be achieved.
5:00 pm - 6:30 pm President’s Reception Sponsored by
Friday, May 13
7:00 am - 11:30 am Registration
Jason Murphy
7:00 am - 8:00 am Breakfast
8:00 am - 8:15 am Opening Remarks
8:15 am - 9:00 am Session 7 Auto Industry Update - Charlie Vogelheim, Executive
Editor, IntelliChoice.com
The Auto Industry Update: Reviewing the current automobile with a
discussion covering optional equipment, alternative fuels, current and
future brands from China and Europe. Additionally, comments will
Jack Tracey
cover most of the key current issues concerning the automotive industry.
9:00 am - 9:45 am Session 8 Alternative Fuel Vehicles - Mark Vann, Manager, Fuel Cell
and Government Projects, General Motors Research & Development
Future Outlook for Vehicle Propulsion: with Government regulations
driving up fuel economy standards 30 MPG for trucks and 40 MPG for
cars by the 2016 model year and the expected rise in gasoline prices at
Mark Vann National Vehicle Leasing Association • 7250 Parkway Drive, Suite 510 • Hanover, Maryland 21076
800-225-NVLA (6852) • 410-782-2342 • Fax: 410-712-4038 • info@nvla.org • www.nvla.org

5. the pump,there are two major trends: energy diversity and engine
efficiency. The discussion will highlight the advantages and drawbacks
of each of the popular technologies like hybrids, compressed natural
gas, electric vehicles and hydrogen fuel cells to get a potential view of
the vehicle landscape of the future.
9:45 am - 10:00 am Break
10:00 am - 10:45 am Session 9 Implication of Consumer Finance Protection Bureau on
Leasing - Patty Covington, Partner, Hudson Cook, LLP
Conference
Speakers Washington Update: As a result of the historic Wall Street Reform and
Alphabetically: Consumer Protection Act enacted last year, there’s a new “cop on the
(continued) beat.” The new Consumer Financial Protection Bureau is in the
formation process and is expected to take over responsibility for a host
of consumer credit regulations on July 21. This session will bring you
up to the minute developments about the Bureau’s formation, its
priorities and its potential impact on the consumer leasing industry.
10:45 am - 11:30 am Session 10 Lease Here/Pay Here - Terry Bowdler, CVLE, Founder
and CEO, Credit Union Leasing of America and LHPH; Randall
Nick Vichio McCathren, President and General Counsel, BLC Associates, Inc.
This session will cover:
• What is Lease Here Pay Here
• Why LHPH is likely to be a growth industry over the next 5 to 7 years
• Obstacles to LHPH success
• How technology is changing this industry
• Overview of a BHPH loan versus lease, the actual numbers
• LHPH structure options
11:30 am - Noon Business Meeting and Closing Remarks - Scott Crawford, Ben
Charlie Vogelheim
Carfrae and Jack Tracey
1:00 pm - 3:00 pm Board of Directors Meeting
Tom Webb
Printing Sponsor:
National Vehicle Leasing Association • 7250 Parkway Drive, Suite 510 • Hanover, Maryland 21076
800-225-NVLA (6852) • 410-782-2342 • Fax: 410-712-4038 • info@nvla.org • www.nvla.org