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Source: semanticstudios.com
Build the next-gen cheese grater.
scenario:
“I want it to be unique, like the iPhone… this
thing needs to ROCK.”
mr. executive:
lol, no
“Sales are terrible, I need you to find out why.
Maybe we should add a touch screen.”
mr. executive:
“Here’s a novel idea: why don’t we talk to our
user, watch how they use it, and find out why
they don’t like it.”
ux architect:
“I love the style, rock on.”
(as she snaps the guitar in half with a block of sharp cheddar)
ms. user:
observations:
•  Trouble holding the grater.
•  Displeased huff scraping grated cheese off of the cutting
board.
•  “The grating surface is too small! The cheese I buy is like,
four times this big.”
Source: akendi.ca
Much
better
I’ve been amazed at how often
those outside the discipline of
design assume that what designers
do is decoration. Good design is
problem solving.
JeffVeen
Source: xkcd.com
How easy is it for users to accomplish basic
tasks the first time they encounter a design?
learnability
Once users have learned the design, how
quickly can they perform tasks?
efficiency
When users return after a period of not using
a design, how quickly can they perform tasks?
memorability
How many errors do users make, how severe
are these errors, and how easily can they
recover from the errors?
errors
How pleasant is it to use the design?
satisfaction
investigation
ideation
design
user testing
A primarily qualitative UX activity used to
evaluate a product by testing it with real
users.
ux testing
•  Generally 3-5 participants per user-type.
•  Lo/mid/high-fidelity or finished product.
•  Possibly competitive or comparative.
test setup
Source: nngroup.com
Centered around observing user behavior.
User-provided feedback is secondary data.
ux testing is…
Task-based.
ux testing is…
One-on-one.
ux testing is…
A fantastic consensus builder.
ux testing is…
Iterative.
ux testing is…
“Think-aloud.”
ux testing is usually…
An eye-tracking study.
ux testing is sometimes…
Passively moderated, sometimes actively
moderated.
ux testing is sometimes…
Conducted with the facilitator in the room with
the participant, sometimes in a control room.
ux testing is sometimes…
•  In-lab
•  On-site
•  Remote
•  Unmoderated
ux testing is sometimes…
A validation technique.
Test early and often—formative, not summative.
ux testing isn’t…
About testing your users.
ux testing isn’t…
•  Contextual Inquiry
•  User modeling
•  Journey mapping
•  Card Sort
•  Tree Test
•  Preference testing
•  Design studios
•  Heuristic evaluation
•  A/B testing
•  User diaries
•  Surveys
•  Focus groups
other ux activities
h"p://linkedin.com/in/jaketruemper
truemper@gmail.com	
  
QUESTIONS?
@trump29
	
  

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Intro to Usability (UX) Testing