Pg History And Programs

Translating Business Needs Into People Performance

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Table of Content

Overview
Differentiators
Workshops, Consulting Process & Surveys
Sources
Language Availability
Actual Consultant-Based Case Studies

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Copyright © 2001, 2008, 2011. Persona GLOBAL, Inc. All Rights Reserved. 2

You can find Persona GLOBAL Partners in...
Americas Africa Middle East Europe Eurasia Asia Oceania

Argentina Algeria Israel Austria Russia China Australia
Brazil Ivory Coast Kuwait Belgium Turkey India New Zealand
Canada Cameroon Lebanon Czech Republic Indonesia
Chile Gabon Saudi Arabia Denmark Japan
Colombia Morocco UAE Estonia Korea
Mexico Senegal Finland Singapore
Peru South Africa France Taiwan
USA Tunisia Germany Thailand
Venezuela Greece
Holland
Hungary
Italy
Latvia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Spain
Switzerland
UK
Ukraine

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Where Persona GLOBAL Focuses...
• Publishes and distributes workshops, surveys and
performance improvement processes.
• Trains and certifies trainers/consultants in performance
improvement processes.
• Leverages and connects our global licensing network.
• Provides access to experts in specific fields for
consulting assignments.
• Manages benchmarking databases of best practices
• Organizes international conferences, forums and
events, communication and broadcast channels within
our social media network.

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Persona GLOBAL® Brand Promise
“To be responsive to our partners and clients’ needs.”

“To provide world-class solutions for aligning business
strategy and corporate culture.”

“To help our clients achieve superior performance and
financial results.”

“To offer training programs that allow our clients’
employees to realize their full potential.”

“To be a good international corporate citizen.”

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Foundation of Persona GLOBAL’s Program

• Research-based
• Processes are behavioral and skill-based
• All processes have benchmarking instrumentation to
provide developmental feedback
• Focus on measurable results
• Culturally adapted
• Pre-intervention surveys: Prescriptive/ Repeatable
• Post-intervention reinforcement tools

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Where Have Persona Tools Been Applied?

• Mergers and acquisitions

• Joint ventures

• Reorganization / reengineering

• Enterprise transformations

• New system application

• Quality improvement

• Benchmarking and alignment

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Differentiators
Beyond Awareness or Education

Operational
Pragmatic
Measurable
ROI focused
Certified by ISPI
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24/7 Online Assessment Center

• Web-based system accessible 24/7

• Carries partners company’s name & logo - It’s your
site!

• Instant report generation - Just in time!

• Online Administration - Easy and puts you in control!

• Multiple language availability

• No maintenance; instant upgrades

• No compatibility problems with the Internet
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Language Availability Click on a methodologies and Tools
to view it’s language availability
X
Organizational Surveys & Persuasive Communication Developing People &
Coaching Tools Series Performance Series
Organizational Agility Survey™ The Persuasive Communicator™ Emotional Capability Profile
Organizational Alignment Survey™ The Persuasive Salesperson M@GIC
Customer Value Survey™ Mentoring & Coaching Innovative Decision Making
Execution Metric Selling to Key Accounts Performance Leadership Profile
Management Action Profile Team Building PRIDE
Sales Competency Assessment™ Transition to Management Managing First Class Service
Talent Management Process Selling Your Technological Solutions Managing Performance
Performance Leadership Profile One-to-One Selling
Management & Leadership
Strategic Approaches Series
Series
Leadership Equity Assessment™ Partnering
Project Management 360° Cooperation & Beyond
Professional Manager Customer Experience Management+™
PDF Version
Leadership Organizational Savvy
Performance System Profile
Organizational Savvy
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Language Availability X
Organizational Surveys &
Coaching Tools
Organizational Agility Survey™

Chinese English
Arabic Chinese (Simplified) Czech Danish Dutch English (British) Estonian

X X X
Swiss-
Finnish Flemish French German German Greek Hebrew Hungarian Indonesian

X X X
Italian Japanese Korean Latvian Lithuanian Norwegian Malay Polish Portuguese

X X X X
Spanish
(Latin
Romanian Russian Serbian Slovak Spanish American) Swedish Thai Turkish

X X X

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Coaching Tools
Organizational Alignment Survey™

Chinese English

X X X X X X
Swiss-

X X X X

X X X X X X X
Spanish
(Latin

X X X X X X

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Coaching Tools
Customer Value Survey™

Chinese English

X X
Swiss-

X

X X
Spanish
(Latin

X X X

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Coaching Tools
Execution Metrics™

Chinese English

X
Swiss-

X

Spanish
(Latin

X X

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Coaching Tools
Management Action Profile™

Chinese English

X X X
Swiss-

X X X X

X X X X
Spanish
(Latin

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Coaching Tools
Sales Competency Assessment™

Chinese English

X X X X
Swiss-

X X X X X X

X X X X
Spanish
(Latin

X X X X

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Coaching Tools
Talent Management Process™

Chinese English

X
Swiss-


X
Spanish
(Latin

X X X X X

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Coaching Tools
Performance Leadership Profile™

Chinese English

X X
Swiss-

X

Spanish
(Latin

X X X

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Series
Leadership Equity Assessment™

Chinese English

X X X
Swiss-

X X X

X
Spanish
(Latin

X

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Series
Project Management 360°

Chinese English

X X
Swiss-

X X

X
Spanish
(Latin

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Series
Professional Manager

Chinese English

X X X
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X X

X
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(Latin

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Series
Leadership

Chinese English

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Spanish
(Latin

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Series
Performance System Profile

Chinese English

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(Latin

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Series

Chinese English

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(Latin

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Persuasive Communication
Series
The Persuasive Communicator™

Chinese English

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Spanish
(Latin

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Series
The Persuasive Salesperson

Chinese English

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Spanish
(Latin

X

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Series
Mentoring and Coaching

Chinese English

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X

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Spanish
(Latin

X X

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Series
Selling to Key Accounts

Chinese English

X
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Spanish
(Latin

X

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Series
Team Building

Chinese English

X
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Spanish
(Latin

X

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Series
Transition to Management

Chinese English

X
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Spanish
(Latin

X

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Series
Selling Your Technological Solutions

Chinese English

X
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Spanish
(Latin

X

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Series
One-to-One Selling

Chinese English

X
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Spanish
(Latin

X

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Developing People &
Performance Series
Emotional Capability Profile

Chinese English

X X X X X
Swiss-

X X

X
Spanish
(Latin

X

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Developing People &
Performance Series
M@GIC

Chinese English

X
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Spanish
(Latin

X

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Developing People &
Performance Series
Innovative Decision Making

Chinese English

X X
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X X

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Spanish
(Latin

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Developing People &
Performance Series
Performance Leadership profile

Chinese English

X X
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X

Spanish
(Latin

X X X

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Developing People &
Performance Series
PRIDE

Chinese English

X X
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X X

X
Spanish
(Latin

X X

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Developing People &
Performance Series
Managing First Class Service

Chinese English

X
Swiss-

X X

X X
Spanish
(Latin

X

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Developing People &
Performance Series
Managing Performance

Chinese English

X X
Swiss-

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X X
Spanish
(Latin

X X

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Partnering

Chinese English

X X
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(Latin

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Cooperation & Beyond

Chinese English

X X X
Swiss-

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X
Spanish
(Latin

X

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Customer Experience Management+™

Chinese English

X
Swiss-

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X
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(Latin

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Chinese English

X X X X
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(Latin

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Workshops, Surveys, Coaching Tools, Consulting Methodologies

Focused in 6 Areas:

Organizational Surveys & Coaching Tools

Persuasive Communication Series

Developing People & Performance Series

Management & Leadership Series


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Methodologies and Tools
Organizational Surveys & Coaching Tools
Organizational Surveys & Coaching Tools Developing People & Performance Series
Developing People & Performance Series

Organizational Surveys • Emotional Capability Profile
• Customer Value Surveys™ • Innovative Decision Making
• Execution Metrics • M@GIC
• Organizational Agility Survey™ • Managing First Class Service
• Organizational Alignment Survey™ • Managing Performance
Competency Surveys™ • Performance Leadership Profile
• Management Action Profile™ • PRIDE
• Performance Leadership Profile
• Sales Competency Assessment ™
• Talent Management Process Management & Leadership Series
Management & Leadership Series

Persuasive Communication Series
Persuasive Communication Series • Leadership
• Leadership Equity Assessment™
• Managing Performance
• Mentoring and Coaching • Organizational Savvy
• One-to-One Selling • Professional Manager
• The Persuasive Communicator™ • Project Management 360°
• The Persuasive Salesperson
• Selling to Key Accounts
• Selling Your Technological Solutions Strategic Approaches Series
• Team Building
• Transition to Management • Cooperation & Beyond
• Customer Experience Management+™
• Organizational Savvy
• Partnering
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What we MEASURE

Behavioral Change
Customer Experience
Emotional Capability at Work
Leadership Competencies
Management Competencies
Organizational Alignment
Organizational Political Savvy
Sales Competencies

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Focus on Improving BUSINESS RESULTS

• PRODUCTIVITY
• TALENT RETENTION
• PROFITABILITY
• CUSTOMER LOYALTY

Persona GLOBAL
has the
SOLUTIONS...
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Persona GLOBAL’s Solution For:
Personal & Productivity & Profitability & Productivity
Team Work &
Professional Employee Change Retention, Productivity
Unity
Development Development Management Employee
Satisfaction,
Sales Competency PRIDE Organizational Savvy Execution Metrics Advocacy, Customer Value
Assessment Profitability Survey™

Organizational
Alignment Survey

Management Action M@GIC Emotional Capability Organizational Customer Experience
Profile™ Agility™ Management+™

The Persuasive
Communicator™

Leadership Cooperation & Talent Management The Persuasive
Beyond Salesperson

Leadership Equity
Assessment

Professional Manager Partnering Mentoring & Selling to Key
Coaching Accounts

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1500+ GLOBAL End-User

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Actual Consultant-Based Case Studies

Shell Oil, U.K. Case Study #1

A survey commissioned by Shell Oil indicated that Shell exploration and
production costs were 22% behind the industry leader; the same
benchmark gave Shell a poor grade for contractor relations.

Course of Action
1. A new contractor partnership
2. Applied Persona’s Cooperation & Beyond methodology to 150 Shell
contractors and supervisors

Results
1. 18% cost reduction from construction of wells
2. Reduction of stuck pipe incidents saves Shell £2 million annually
3. 40 additional years of operating life on key offshore drilling platforms
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Case Study #2

Hong Kong MTRC Rail Project
The Power of Client Leadership (Cooperation & Beyond)

1997 1999 2000 2002

TKE Client Revised “dialogue” Revised partnering Final outturn
Budget Budget Budget cost

$4.6B $3.6B $3.2B $2.1B

and
Four Months
Early!

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Case Study #3

Alcatel, France

Alcatel, the French telecommunications multinational needed to strengthen
its competitive position against others, such as Siemens and AT&T.

Course of Action
1. Sales training was completed by 2,000 employees throughout Europe
2. Applied Persona’s Persuasive Salesperson methodology focusing on client
relationship building
3. Expanded the training rollout to 3 Asian countries and 10 Latin American
countries

Results
1. The market share in France improved significantly
2. Know-how sharing with Alcatel salespeople in other rapidly expanding
telecom markets, such as Asia and Latin America

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Case Study #3

Mitsubishi Motors, Japan

Mitsubishi Motors, Japan was facing financial pressures due to increasingly
competitive local retail automotive market
Course of Action

1. 800 newly hired sales representatives used Mitsubishi’s Standard sales training
curricula
2. 800 newly hired salespersons participated in a Japanese edition of Persona’s
Persuasive Communicator Workshop, with a special focus on empathy projection

Results
1. Over two years the salespersons who complete CW program sold an average of
39 more cars per person annually than the group that participated in traditional
training
2. Possibly affecting top and bottom line results

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Case Study #4

Statoil Gas, Norway

Norwegian oil producer Statoil Gas was recently faced with serious leaks in one
offshore drilling operation.
Course of Action

1. Using Organizational Alignment Survey over 100 employees were interviewed in
order to understand how employees and suppliers collaborate
2. Based on the results Statoil implemented changes that assist the drilling teams
reduce errors

Results
1. Statoil achieved a remarkable 80 percent reduction in oil leaks resulting in
significant reduction in overall costs.
2. Statoil also uncovered performance gaps between employees and suppliers
which has led to improved procedures and a renewed partnership

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Sources (Most From the Literature of our Experts)
Related to Persuasive
Communicator Series Other Persona GLOBAL Methodologies

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Winning Partner For You!

767 Bridgeway Suite 2A • Sausalito, California • 94965 • USA
Ph: 011 415 331 3900 • Web: www.personaglobal.com
Email: info@personaglobal.com

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