1. INFORMATION TECHNOLOGY SECTOR

2. Portable digital music player Personal computer Mobile

3. GLOBAL MARKET Aggresive prices New products Rapid adoption of technology High price sensitivity

4. Standard & Poors PRICE COMPETITION

5. FOCUS IN MOBILE COMUNICATION DEVICES SMARTPHONE SHARE Source: www.w ikinvest.com

6. IMITATIONS OF IPHONE'S

8. Forecast for Apple and the IT sector

11. BRAND MANAGEMENT

12. Not only Personal Computers… … but also Portable Devices

13. Apple´s corners

16. Apple OR M i c r o s o f t Apple M i c r o s o f t

21. OR

23. What will be the future without CEO Steve Jobs managing the business?