1. www.informatm.com ©Confidential 1 Make better business decisions

2. Does connected TV democratise content? Giles Cottle Principal Analyst Informa Telecoms & Media IBC, 10th September 2011

3. www.informatm.com ©Confidential 3 Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years

4. www.informatm.com ©Confidential 4 The unstoppable rise of the TV manufacturers? Biggest connected TV winners: TV manufacturers Biggest losers: operators

5. www.informatm.com ©Confidential 5 3 reasons TV manufacturers may not rule the content ecosystem HTML5 on the TV will weaken the hold that the device manufacturers have on the screen

6. www.informatm.com ©Confidential 6 So what happens next? 5 predictions/key points

8. Consumer brand

9. Marketing capabilities

10. EPG positioning

11. Ad sales capabilities

12. Billing/payments

13. Multiscreen capabilities

14. UI expertise

15. Content curationwww.informatm.com ©Confidential 7

16. www.informatm.com ©Confidential 8 #2: Broadcasters will become primarily promoters, not schedulers

17. www.informatm.com ©Confidential 9 #3 The “disintermediated” will use connected devices too DirecTV – NFL Sunday Ticket via PS3; Multiroom with Samsung (powered by RVU)

18. www.informatm.com ©Confidential 10 #4: The rise of “smart lean-back viewing” Smart recs. Less effort More effort

19. www.informatm.com ©Confidential 11 #5: The big screen will get dumb(er)

20. Thank you Giles Cottle Principal Analyst Informa Telecoms & Media giles.cottle@informa.com @gilescottle