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2. Oracle Transportation
Management Product
Strategy
Derek Gittoes
Vice President, Logistics Product Strategy
January 2013

3. Program Agenda
 Current State
 Target Markets
 Product Road Map
 Customer Engagement
 Q&A
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4. Current State
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5. Why Transportation Matters to Oracle?
 Large & growing software market
 Transportation supports many
other processes
 Strategy
– Acquire G-Log
 Best-of-breed product
 Domain expertise
– Ongoing investment & product
expansion
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6. Ongoing Innovation
11 releases in past 7 years
Transportation Fleet Customs
Cooperative Management Management
Routing
5.5 5.5.3 6.0 6.1 6.3
Transportation Global Trade
Business Management,
Intelligence Trade Compliance
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7. Oracle Positioned as a Magic Quadrant Leader
Magic Quadrant for Transportation
Management Systems
“Reducing freight costs
continues to be the prime
motivation for investing in a
TMS; however, securing
capacity and improving overall
freight efficiency are becoming
equally strong motivations.”
Link to Gartner MQ report
Gartner “Magic Quadrant for Transportation Management Systems” by C. Dwight Klappich, August 23, 2012. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The
Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
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particular purpose.

8. Market Trends: A Golden Opportunity in the
Transportation Management System Market, 2012-2016
Link to Gartner Report
Source: Gartner’s: “Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012-2016,” September 24, 2012, By Chad Eschinger, C. Dwight Klappich
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9. Target Markets
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10. Product Strategy Objectives
Where do we go from here?
 Objective:
– Global market share leader by
revenue
 Software Markets
– Transportation Management
– Fleet Management
– Global Trade Management
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11. Product Strategy Objectives
Market Share Growth Strategy
• New geographic & industry
Markets markets
• New business processes
Processes
• Innovative technologies
Technology
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12. Target Geographic Markets
Expand beyond North America and Western Europe
 Global projects
– Western Europe &
North America based
companies with global
networks
 Emerging geographic
markets
– Growing customer
base in Brazil, Mexico,
India, Japan, China,
Russia, Middle East
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13. OTM’s Expanding Global Presence
Europe Middle East & Africa Asia Pacific
 Belgium  Egypt  Australia
 France  Saudi Arabia  China
 Finland  South Africa  Hong Kong
 Germany  Turkey  India
 Ireland  United Arab Emirates  Japan
 Italy  Singapore
South & Central America
 Netherlands  Taiwan
 Argentina
 Russia  Thailand
 Brazil
 Spain
 Columbia
 Sweden
 Mexico
 United Kingdom
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14. Target Industries
Industrial Automotive Consumer Retail & Logistics
Manufacturing Goods Distribution Providers
Aerospace & Natural Oil & Gas High-Tech Life Sciences
Defense Resources
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15. Target Processes & Technology
Business Processes Technology
 Strategic & Tactical Planning  Mobile
 Shipment Optimization  Information Discovery
 Rate Management  In-Memory Databases
 Fleet Management
 Import Management
 Preferential Trade Programs
 Business Intelligence
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16. Product Road Map
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17. Strategic & Tactical Planning
Solution Overview
Solution Overview
 Use Cases
– Tactical what-if planning
– Strategic scenario analysis
 Source data from OTM as basis for
scenarios (e.g., rates, itineraries)
 Analyze and compare scenarios using
OBIEE based dashboards & metrics
 Execute results in OTM
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18. Strategic & Tactical Planning
Supply Chain Risk Management
Scenario Analysis
 Network Disruptions
– Hurricane, earthquake, port closures, etc
 Freight Cost Changes
– Fuel cost changes, service provider rate changes
 Service Provider Risk Management
– Add/remove service providers, change commitment
allocations, service level changes
 Supplier/Vendor Risk Management
– Change source of supply for given items / orders
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19. Strategic & Tactical Planning
Network Design
Scenario Analysis
 Network Route Evaluation
– Use strategic analysis to design operational network
– Implement network configuration in OTM
– Examples
 Determine top 2 or 3 paths through network for
each lane
 Identify capacity requirements by carrier,
equipment, facility
 Sustainability Evaluation
– Determine current sustainability impact and derive
strategies to minimize
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20. Transportation Sourcing
Enhancement Areas
 Rate Management
– Single interface for rate maintenance
– Update any component of an existing
rate, including accessorial charges
– Mass updates (add/modify/delete),
– Store / track changes
– Business Intelligence: history and trends
 Mode and Rate Extensions
 Contract management
 Bid analysis
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21. Planning & Optimization
Enhancement Areas
 Multi-Tier Networks
– Order priorities
– Staged-planning
– Partial-order planning
 Load & Ship Unit Optimization
– Tight packing
– Split pallets as fillers
– Order priorities
– Weight distribution through layers
– Lane-based capacity overrides
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22. Mobile Applications
Product Strategy
 Take advantage of mobile devices to provide
on-the-go interaction with OTM
 Target operational users and trading partners
 Simplicity, ease-of-use, speed of interaction
are key
 Develop a device-independent approach that
still provides a native application experience
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23. Mobile Applications
Enhancement Areas
 Appointment scheduling
– View / change appointments
 Additional mapping capabilities
– Shipment routes in addition to stops
 Proof of delivery
– Support signature capture
 Enhanced querying capabilities
– Watch/unwatch shipments via the desktop
 Support for more configuration
– Configure and extend the mobile screens
– APIs for connectivity to other mobile apps
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24. Fleet Management
Road Map Highlights
 Fleet Planning
– Static Route Enhancements
 More Flexibility
 Region-based definition, Key Stop, etc
– Multi-Equipment Shipments
 Doubles, Triples
– Slip-seating (truck shared between drivers)
– Fleet-aware shipment planning
– Hours of Service (HOS) model flexibility
 Dedicated fleet enhancements
 Fleet Actuals
– Record driver route, truck metering (fuel
consumed, odometer), hard braking/rapid
acceleration events
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25. Fleet Management
Road Map Highlights
 Decision Control Center (DCC)
– Map and DCC interactivity
– Multiple “child” detail tabs on DCC
– Map-based drag-drop, selection, etc
 User Experience
– More drag-and-drop – drag stops, multi-object,
drag to Gantt chart view
– Improved search abilities
– Improve automated assignment
 Reporting and Business Intelligence
– Fleet-specific KPIs, reports
 Mobile App
– Fleet / driver activities
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26. Maps & External Distance Engines
Overview
 Packaged integration for key distance engine
providers:
– ALK Technologies
 PC*Miler, PC*Miler Worldwide, PC*Miler
Streets, PC*Miler Rail
– Rand McNally
 MileMaker
 Packaged integration to Oracle eLocation
– Mapping, street-level routes, turn-by-turn
directions
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27. Maps & External Distance Engines
Enhancement Areas
 Web service integration to support maps
from industry leaders
– Nokia (Navteq)
– ALK Technologies
 Additional map content & functionality
– Real time traffic
– Historic traffic patterns
– Real time fuel prices
 Expand eLocation to include additional
geographic regions (e.g., Eastern Europe,
Middle East & Africa, Asia)
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28. Oracle Global Trade Management
Anywhere-to-Anywhere
Classify Screen Execute File / Report Audit
Global Trade Management
Global Trade Management Trade Compliance Customs Management
• Content Management • Trade Control Determination • Customs Policy Management
• Master Data Management • Compliance Policy Management • Shipment Consolidation
• Product Classification • License Management • Customs Filing (AES Filing in US)
• Restricted/Sanction Screening • ITAR Compliance • Customs Document Management
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29. Oracle Global Trade Management
Product Road Map Overview
GTM 6.3.x GTM 6.3.x
Import Process Support & Usability Special Duty Programs & Trade Finance Future Product Direction
Global Trade Analytics
• Trade Content Expansion • Trade Preference Programs • Free Trade Agreements*
• Import/Export Regulations • Bonded Warehouse • Supplier Solicitation
• Special Economic Zones • FTA Qualification & Rules of Origin
• Import Process & Usability • Duty Drawback Management
• Product Classification Workbench • Fusion Integrations
• Single-level Bill of Materials • Trade Finance* • Tax, LCM, Sourcing
• Enhanced Classification Research • Letters of Credit/Open Accounts
• Wire Transfer process • Supply Chain Security
• Customs Management • Invoice Matching/Reconciliation • AEO (EU)
• Partial PO Consolidation • C-TPAT (US)
• Expanded Filing Partnerships (US/EU) • Landed Cost Planning
• Import Entry Workbench • Sourcing workbench • GTI: Carrier/Broker Scorecards
• ALC vs. ELC reconciliation
• Document Management
• Canned Document templates
• Document Management
• Document consolidation/grouping
• Integration to UCM (Recordkeeping)
• Global Trade Intelligence*
* New Modules
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30. Global Trade Intelligence
Solution Overview
Solution Overview
 Trade Analytics Dashboard
 Manage Trade Metrics
– Export Metrics
– Import Metrics
 Broker/Carrier Scorecards
 Integrated Trade & Transportation
Business Intelligence
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31. Import Process Enhancements
Solution Overview
Solution Overview
 Import Product Classification
– Customs Bill of Materials (BOM): classification
codes & duty rates by component
 Import Global Trade Content
– Automatic upload of regulations by country
– Duty rate management
 Document Management
– Receive ASN, BOL, Packing List, CI data and/or
documents inbound from external feeder systems
– Inbound ASN data to create Customs Shipments
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32. Customs Entry
Solution Overview
Solution Overview
 Customs Entry Workbench
– View all Entries by Type, Status, etc.
– Workflow & Notification for data required
 Manage Customs Entries
– Build Customs entry data from multiple
documents/sources
– Manage Customs Entry Packet
 Customs Filings
– 3rd party filing partners
– Customs brokers
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33. Landed Cost Planning
Solution Overview
Solution Overview
 Manage Landed Cost Model
– Define landed cost components for items
 Cost model
– Customs duties & taxes
– Estimate transportation costs
 Estimate total landed cost
– Ad-Hoc/Scenario Analysis
– Purchase Order & Customs Shipment
 ERP integration
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34. Special Duty Programs
Solution Overview
Solution Overview
 Manage Special Programs
– Manage Temporary Imports by Program
– FIFO Execution
– Link Temporary Imports to Related Exports
– Manage export deadlines
 Manage Duty Drawback
– Manage drawback flags on import items
– Link Export items to related Import entry & duties
– Identify drawback opportunities from historical
data
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35. Customer Engagement
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36. Enhancement Requests (ER)
 We want your feedback!
 Log ERs via Oracle
Support
– Refer to note 727897.1
 It makes a difference
– >200 ERs addressed in
6.3
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37. Customer Advisory Board
August 2012 Meeting Attendees
IKEA
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Not all CAB members listed

38. OTM/GTM Customer Advisory Board
Strategic Road Map Advisors
 Purpose
– Opportunity to play a defining role in the product’s directions and enhancements
– Oracle Development to gain feedback on the product’s breadth, depth, and usability
– END RESULT – Build a better product
 Membership
– Nomination process – contact your Oracle account manager
– Reference requirements
– Active participation required
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39. Q&A
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40. Safe Harbor Statement
 The preceding is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code,
or functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.
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