Integrated Marcomm, Sesi2
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Komunikasi Pemasaran Terpadu
![Konsep Pemasaran (1) ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Integrated Marcomm, Sesi2
- 1. Konsep Pemasaran , Proses Komunikasi, Dampak Komunikasi, Bauran Komunikasi Pemasaran, & Wawasan Pemasaran
- 5. Mass Marketing & One to One (1-2-1) Marketing
- 6. Elemen-Elemen dalam Proses Komunikasi
- 7. Select the communication channel Channels Personal Non-personal Advocate Expert Social Media Atmosphere Events Print Broadcast Network Electronic Display
- 10. Determining Objectives Awareness Knowledge Liking Preference Conviction Purchase Hierarchy- of-effects model
- 12. Pengaruh relatif alat-alat promosi dalam pasar konsumen versus pasar bisnis
- 16. An Illustration Producer Wholesaler Retailer Consumer PUSH STRATEGY Producer Wholesaler Retailer Consumer Product flow Communication effort PULL STRATEGY