WINBACK STRATEGY

WINBACK STRATEGY & ACQUISITION Customer Retention Marketing Marcomm, Fikom, 2010 Judhie Setiawan, M.Si

Pelanggan Pergi dan Kerugian yang Ditimbulkannya ,[object Object],[object Object]

Evaluasi kenapa pelanggan pergi....

Banyak alasan kenapa harus mempelajari perilaku pelanggan yang pergi ini, diantaranya adalah: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Value Pelanggan ,[object Object]

Illustrasi Profit Kartu Kredit dalam Kurun Waktu Lima Tahun Tahun 1 2 3 4 5 Keterangan Biaya akuisisi (200.000) - - - - Annual Fee - 100.000 100.000 100.000 100.000 Pendapatan 50.000 350.000 500.000 650.000 750.000 Biaya administrasi 15.000 - - - - Biaya redemption - (17.500) (25.000) (32.500) (37.500) Profit bersih (135.000) 432.500 575.000 717.500 812.500

Winback Strategy - 1 ,[object Object]

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[object Object],[object Object],Winback Strategy - 3

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[object Object],Winback Strategy - 5

Getting to Know The Lost Customer ,[object Object],[object Object],[object Object],[object Object]

Internal Self-Evaluation ,[object Object],[object Object],[object Object]

Ilustrasi - 1 ,[object Object]

Why The Customer Go? ,[object Object],[object Object],[object Object],[object Object]

Customer Win-Back Program ,[object Object]

Upaya apa yang harus dilakukan oleh Perusahaan untuk merebut kembali pelanggannya yang hilang? ,[object Object],[object Object],[object Object]

WINBACK STRATEGY

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WINBACK STRATEGY