2. TeanworksGlobal markets companies, builds relationships
and communicates your message to the world.
TeamworksGlobal is a business development firm that automates marketing
and communication processes, and provides resources and solutions for
business growth strategies.
With more than 25 years experience
in corporate, agency and consulting
environments, we provide
strategic planning and tactical
implementation of integrated
campaigns that improve your
marketing effectiveness, maximize
your ROI and drive your profitability.
3. Communications is one of the last
functional business processes to
become automated. Accounting,
supply chain management, human
resource management, sales and
professional services have all evolved
as automated processes with logical
workflows.
Automated marcom solutions now
manage data, analyze results,
translate creativity into interactive
e-communications, permit file sharing
and automate operational execution.
The result? Communicating has become efficient, effective and automated.
4. What Happened to CRM?
Most CRM systems are best utilized for sales force automation while
others are well developed in the customer service arena.
None of them, however, are made for marketing communications. They
are designed to manage one-to-one communications, such as between
a salesperson and a prospect.
They are not designed to manage, create, and automate marcom
processes from your company to different prospect and customer
segments.
5. As a matter of fact, most executives
don’t use their CRM systems for
marketing or communications purposes.
They still manage those processes
manually!
Agencies are no different. They may
track response to specific advertising
campaigns, based on actual sales
dollars. Or they may track response
through web hits or telephone surveys.
But they do not leverage e- technology
to automate communication processes
or to cultivate the customer through the
entire relationship life cycle.
6. Building Strong Customer Relationships
Customer Relationship Marketing relies on interactive technology to
consistently maintain two-way communications with prospective,
current and inactive customers.
By repeatedly engaging customers in an ongoing dialogue, marketers
gain a deeper understanding of customer needs while delivering
personal and compelling communications. This cultivates the decision-
making process while addressing unique buying behaviors.
7. Most marketing plans focus heavily on acquiring new customers, but Customer
Relationship Marketing captures leads and engages prospects in an ongoing
nurture dialogue while maintaining an ongoing conversation with existing
customers.
Revenue is increased simply by
reallocating some of the existing
resources into cyclical
communication strategies.
8. Nurture, Grow, Retain …
Customer Relationship Marketing is developed around three critical
phases in the customer lifecycle: prospect, customer and inactive
customer.
Each of the three stages is defined by their current relationship with
your company and encompasses their own set of strategic goals,
marketing tactics and metrics for benchmarking.
9. Nurture -the process of identifying potential customers, initiating the
exchange of information and moving consumers through the buying
cycle toward a purchase
Grow -the process of building more profitable, long-term relationships
by encouraging active customers to make repeat purchases
Retain -the process of identifying and winning back inactive customers
by re-engaging them with your company’s products and services
10. A comprehensive marketing plan is then developed with strategic tactics assigned
to each customer lifecycle stage. Each stage includes surveys, promotions and
value-add tactics that identify what the customer wants, needs and is willing to
buy.
Each stage also incorporates a combination of communications that are sent
periodically, post-transaction or event based, or triggered based on movement
within the lifecycle
11. Customers as Advocates
A core requirement of Customer Relationship
Marketing is a central marketing database.
Each communication to or from your prospects
and customers is automatically captured and
their individual responses are tracked.This
builds historical data that is used to customize
future communications.
Messages, offers, price points and discounts
are then based on factual data gleaned from
actual customer response to your
communications. The relevance of each
ongoing message is customized to the buying
style and preference of each contact, resulting
in long-term relationships. Customers become
advocates and happily refer you to others like
themselves.
12. Communicating Effectively: Three Keys to Success
1. Periodic Communications are sent at
regular intervals and include newsletters
or nurture promotions.
2.Transactional Communications are
triggered by events or transactions that
are initiated by the customer, such as
post-purchase up-sell campaigns, or by
automated communications based on
website activity.
3. Lifecycle Communications are
triggered based on movement from one
lifecycle stage to another, including
win/loss surveys, customer welcome
campaigns and inactive customer
surveys.
13.
14. 10 Steps to Profitable Customer Relationships
1. Call TeamworksGlobal
2. Build your database
3. Segment your list
4. Design your communication
5. Build a microsite
6. Include a survey
7. Schedule and send the campaign
8. Follow up on leads
9. Nurture prospects
10. Analyze campaign results
15. Analysis: The Key to Knowledge-Based Marketing
Automated marcom solutions take the guesswork out of Customer
Relationship Marketing. With the click of a button, you can track
multiple campaigns, measure ROI and get real-time feedback on
what’s working.
27. TeamworksGlobal has developed a library of blueprints for common
Customer Relationship Marketing initiatives. From lead generation to
event marketing, these blueprints provide a visual step-by-step template
to help you nurture, grow and retain your customers.
Reservation /
CRM Solution
iMarketing
Solution
28. We’ll be happy to review any of these Customer Relationship Marketing
strategies with you in a private meeting or a free webinar.
• Lead/Demand Generation
• Drip Campaigns
• Nurture Promotions
• Welcome Campaigns
• Electronic Newsletters
• Customer Satisfaction Surveys
• Win-Loss Surveys
• Up-Sell/Cross-Sell Promotions
• Inactive Customer Survey
• Win-Back Campaigns
• Member Communications
• Donor Development
• Event Marketing
• Constituent Relations
29. Our Team Is Here To Help Your Team Win
TeamworksGlobal is a talented group of business strategists with a creative
flair. We specialize in customer relationship marketing strategies using
traditional and new media communications. We collect and manage data,
analyze results, and orchestrate marketing initiatives to increase positive
impressions, generate leads, retain customers and improve ROI (return on
investment).
We are here to contribute to your success by providing our expertise to your
in-house staff, teaming with your client initiatives, or functioning as an
outsourced solution to help your business grow.
May we help you?
30. Judy Lane | Director of Success
815.729.1390 | 815.919.7704
judylane@teamworksglobal.com
www.teamworksglobal.com
