What's New Online: Fund Raising Fundamentals

1. Judy Nash eTapestry What’s New Online?? Strategies to Build Success

2. For your consideration…

3. Your organization Clients Partners Staff Board Volunteers Time Money Competitors

5. The Rules Still Apply (It’s all about relationships… not technology)

6. *Estimates provided by ePhilanthropy Foundation Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005 = $4.53 Billion Estimate of Giving in 2006 = $8.15 Billion Online Giving Estimates*

13. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

16. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

17. A “before” and “after” example

19. Needle in a Needle Stack

20. Breakthrough the Clutter

21. Advanced Email Database Ecommerce Website Keeping it simple

22. INTEGRATION is the KEY! Next Steps

23. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

27. Use E-Mail & Direct Mail Together

28. Email Telemarketing

29. A Targeted Approach

30. Personalized Fundraising Pages Peer Fundraising Online

32. Personalized Event Fundraising

33. Build a Community

35. What it is and What it Can Mean to Your Organization? Web 2.0

36. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

37. Web 1.0 vs. Web 2.0

39. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%

40. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

41. Online Video Use has Exploded Source: The Wall St. Journal , 2006

43. "Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." – Jason Fried, 37 Signals "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google

44. Social Networking Boom

45. Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends

46. Social Networking

47. Social Networking and Video

48. Go to Them (e.g. RSS)

51. RSS in Action

52. Video

53. Podcasts

54. Message Boards

55. Wikipedia Exposure

56. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher

57. Oprah or Martha Would be Proud!

58. Oprah or Martha Would be Proud!

59. Other Successes . . .

60. Other Successes . . . .

61. "A year from now you may wish you had started today." – Karen Lamb "If you could do tomorrow over again, would you?" – Seth Godin

63. Thank you! Judy Nash [email_address]