1. Technology & Fundraising: How to Leverage Social Media to Increase Your Organization’s Overall Visibility and Fundraising Judy Nash Account Executive, eTapestry Division of Blackbaud
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6. The Rules Still Apply (It’s all about relationships… not technology)
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8. Web Site Optimization: Be Like Martha or Oprah Both are masters @ Multi-Channel Marketing
If relationships are built on communications, then you’d think that that’s where the focus would be today in the NP world. However, I’ve found that’s not always the case. Why? Because people don’t realize at times that common sense rules, and a few differences to something existing can make a HUGE difference. When discussing any sort of partnering when it comes to building and hosting websites-make sure you leverage someone that knows the industry.
So you ask…why Katie are we talking about websites?? An organization’s website is the window into the organization…it’s mission…it’s culture…and most importantly an avenue to connect with your constituents with the ultimate goal of getting something in return—a comment, a testimonial, or best case scenario, a gift!
Have people connected from 10-20 branches in many different ways Connecting their constituents in many different ways BASED ON THEIR INTERESTS
CREATE ways for people to DO something on your site…get info, make a gift, give their email address…etc.
How many of you have typed your name into Yahoo or Google??
PODCASTS! Who does these?? The neat thing about these is that you can take a good look at these, and borrow some ideas.
Msg boards. Driving traffic to your website. Letting people discuss how breast cancer has affected their life or their loved ones. We happen to have a division of eTapestry that can help you with doing this.
Team Fundraising---money is doubling and tripling through this. So through the NP’s website you can go on and build your own page, and then send out emails to your own personal address book. The results of this can be stunning.
Betsy - Sometimes a 4-page direct mail letter usually works greatt, but online - yeah, right! Online audiences generally younger Writing for online appeals need to be skimable Integrated Effort – Online, direct mail, in TM scripts…emphasize same theme
![A Quick Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],Do any of your clients/constituents want to tap into the Web?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)