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Thoughts on Digital Media industry
1. Agentic thinking
Agentic Communications, Inc.
Contact: Phillip Djwa
Suite 701 – 207 West Hastings St.
Phone: 604-255-2131x101
Fax: 604-255-2505
phillip@agentic.ca
@phillipdjwa
2. Agentic Thinking
1. Social cognition perspective that
views people as self-organizing,
proactive, self-reflecting and self-
regulating, not just as reactive
organisms shaped by
environmental forces or driven by
Agentic is not just a
group of smart inner impulses.
developers. We’re
creative
technologists that 2. The capacity for human beings to
solve problems!
make choices in the world.
We have deep
experience in the
social change sector. It’s human agency...
- Phillip Djwa, Creative Director
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3. Why are we doing what we are doing today?
Copyright Future Work Institute.
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4. What have I noticed?
I need high quality
talent.
They don’t grow on
trees.
Global competition is
fierce.
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5. So who cares?
Contribution to GDP growth Source of high quality jobs
• Generated 9.5% of GDP growth • Average salary of $67,225 or 52%
from 2002 to 2010 more than national average
Contribution to Canadian standard of ICT enables all other sectors
living • (e.g. health, environment, education,
• Since 2002, GDP per employee energy) and is critical to
increased by 31% in ICT sector competitiveness
• compared to 2.7% in the rest of the
Canadian economy
Stats from presentation given Apr 24, 2012
6. If my company was the same as yours, I’d say:
• We can’t compete • Create jobs with self-
locally – have to control of time for
increase markets increase of women in
• We are small and mgmt & increase in
nimble companies satisfaction (M+F)
• We fight time zone • We don’t have a good
issues pipeline for people
• We under invest in • Entrepreneur driven
Innovation companies – are frankly,
hard on mgmt
7. Some themes I would like
• Encouraging enrolment incorporate immigrants
and graduation from post- into the workforce
secondary ICT programs • Developing and
(including by a diversity of disseminating improved and
workers) ongoing tracking of ICT
• Ensuring that post- labour market info
secondary program curricula
are aligned with industry
requirements
• Encouraging continuous
career training
• Developing programs that
8. Our focused
innovation
Transformation
Digital Media
Projects
(designed to engage
and excite)
Adjacent
Properties
(secondary online
such as Blog or
Campaign site)
Core Online
Presence
(main website)
9. “CREATIVE BY NATURE”
TRANSFORMATION
- Original IP
- Industry Rebranding
ADJACENT
- Research/innovation
- Post-secondary tie-in
and apprenticeship
- Partnership
CORE
- Service work
- Show up and show
pride