Presentation at XXIV ISPIM Conference – Innovating in Global Markets: Challenges for Sustainable Growth, 16-19 June 2013, Helsinki, Finland. Kaisa Still, VTT Jukka Huhtamäki, TUT Martha G. Russell, mediaX at Stanford Rahul C. Basole, Georgia Tech Jaakko, Salonen, TUT Neil Rubens, University of Electro-Communications Abstract: http://www.ispim.org/abstracts/The%20Proceedings%20of%20The%20XXIV%20ISPIM%20Conference%202013%20Helsinki,%20Finland%20-%2016-19%20June%202013/still_kaisa.html

1. Networks of innovation
relationships: multiscopic
views on Finland
Kaisa Still, VTT
Jukka Huhtamäki, TUT
Martha G. Russell, Stanford mediaX
Rahul C. Basole, Georgia Tech
Jaakko, Salonen, TUT
Neil Rubens, University of Electro-Communications

2. Networks of innovation
Approach
By whom
The shift of innovation from a
single firm toward an increasingly
network-centric activity
Chesbrough 2003
Importance of collaboration and
value co-creation
Ramaswamy and Goullart 2010
Resulting networks of relationships Kogut and Zander 1996, Vargo
between individual and
2009
organizational entities
Studies of innovation ecosystems
Iansiti and Levien 2004, Russell et
al. 2011, Basole et al. 2012,
Hwang and Horowitt 2012, Marts
et al. 2012

3. From data with visualization to
insights

4. Boundary specification:
nodes and edges

5. Metrics: for descriptions

6. Visualization 1:
Highlighting enterprise level relationships

7. Visualization 2:
Highlighting growth companies

8. Visualization 3:
Highlighting start-up companies

9. Visualization 4:
Multiscope with aggregated data

10. Sense-making and storytelling:
So what?
• Visualizations of
metrics and networks
can be seen to model
the skeleton of an
ecosystem
• Tacit knowledge about
networks (and the
roles of certain actors)
becomes explicit and
shared