4. Don’t fake it
Don’t apply for “everything”, pick and choose
Make it real. Be honest about what you can offer
this brand
Does it work with your brand, and your style?
Look to the brands you already use & love
6. Explore and learn!
Assess their social media footprint – where can
you help?
Monitor what they have done with other
bloggers
Understand their brand objectives
Follow them, engage with them
8. Start off slow!
Build relationship with a brand.
Cold calls are “ok” but have a lower chance of
sale
Engage with the brand socially. Show support. Be
their Biggest fan.
10. When pitching it
remember…
What can you do for them?
Why are you so special? (your numbers, your
brand)
What will the ROI be of working with you
What are your fees?
Offer them choices
Give them a “package rate”
14. Be unique, be yourself, and
be awesome
Find a unique way to run your campaign
Be professional and on time
Ask questions, give suggestions, take feedback
EDIT
Take great pics
Be creative and approach from a fresh angle
15.
16. Oh, and NARRATE
With a personal narrative blog we create an
authentic identity that the reader can build a
relationship with and, in time, trust.
Narrating WORKS.
Brands LOVE it.
We maintain our authenticity
17. ALWAYS:
• Maintain your theme
and style of
communication
• Include idiosyncrasies of
yourself (or your
brand/industry)
• Allow quirks and
individual personality to
shine
19. Campaign reporting
Good reporting keeps the window open for
future work!
All details that reflect the success of the
campaign
Pull out specific questions that your readers had
(great for a re-pitch)
Analyze the tracking you had set before
campaign launch
20.
21. Work with 3chicken
Individual consulting & coaching
Pitching & campaign coaching
Website audits
Branding and marketing tactics
Asset management and product development
Use code BLISS when you email for a 10% discount
on all packages & sessions.
