Creative methodology

Design / Creative Methodologies
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, May 22, 13

Massimo Vignelli
Is an Italian designer who has done work in
multiple design areas ranging from furniture,
public signage, corporate identity, graphic to
showroom design.
He co-founded with his wife Vignelli
Associates and his clients have included:
IBM, Knoll, Bloomingdale’s and American
Airlines.
Vignelli focused on simplicity through the
use of basic geometric forms in his work.
He published the Vignelli Cannon, a design
guideline where he suggested methods and
concepts based on his work experience.

Methodology
The first thing a designer must do whenever
starting a new design project is to search
for the meaning of it. He might start with
the research on the history to understand
the nature of the project.
Finding the roots of the project will also
allow the designer to deﬁne the area of
possible solutions that are appropriate to
the problem.
Following his intuition and diagnostic
ability is useful to ﬁlter the information
gathered within the previous research.
The use of semantics will provide the
correct foundation for the project,
regardless of its nature.

Methodology
The knowledge of context will determine
the look and destination of the project,
whether is a two or three-dimensional
object.
Looking for inﬂuences will shape the
designer’s working process in every field.
They aﬀect the mind in a deep and
formative way.
Design should respond to people’s needs,
not to people’s desires.

Phrases
“Creativity needs the support of
knowledge to be able to perform at
its best”
“Without a knowledge of the past
there is no understanding of the
present and no formulation of the
future.”
– Massimo Vignelli (The Vignelli Cannon)

IDEO Method Cards
It’s an innovative and creative method
designed by IDEO and is based on the
practices the team has been involved in.
Used to stimulate creative input within
members of a design group from the
conceptualization to the execution stage
of a project.
The IDEO cards blend ethnographic and
narrative research to target audience
preferences and trends. It might be
possible to see cultural issues that might
impact design.

Methodology
They are 51 cards and are organized in
4 different areas: learn, luck, ask and try.
The method covers diﬀerent levels of
design. It can be used from the level of
conceptualization or production.
The approach might be in a branching
manner; it can be by revisiting a
problem’s condition.
Every card contains a discussion of
how and why.
The cards relate to techniques and
methods of brainstorming. It inspires
designers to think outside the box.

Phrases
“The greatest thing about Design
Thinking is that it allows you to build
on each others ideas. You get to a
place you can’t get to in one mind”
“Breakthrough ideas happen
everyday at IDEO. The key for
unlocking creativity might be the
unorthodox approach to problem
solving”
– David M. Kelley ( IDEO Founder)

Mauricio Giraldo
Is a Colombian designer who started
working since 1998 on interaction design
projects for a wide range of commercial,
academic, private and public institutions.
His experience as a graduate student
from the Masters of Human-Computer
interaction at Carnegie-Mellon University
molded his vision as an interaction
designer.
He strives for creating innovative
experiences for customers using any
available technology and particularly is
interested in mobile or tangible
experience projects.

Methodology
Interaction Design projects start from a
situational experience and a scientific
research approach.
Based on observation and assumptions
about a particular situation, experimentation
will conduct behavioral hypothesis to be
tested on users throughout the interaction
with design prototypes.

The use of personas and flowcharts are
useful to understand the user’s behavior
and then build the interfaces that will
respond to those particular needs.

Throughout sessions of trial and error the
interface designs will be finessed until the
design process reaches its completion.

Phrases
“Interaction Design is another way
of storytelling, where the user has
the ability to participate and mold
his own experience (story reading).
The readings might change
depending the characteristics of the
user”
“The goal is to make the user’s
experience the most simple and
intuitive as possible”
– Mauricio Giraldo

Bibliography
Vignelli, Massimo. “The Vignelli Cannon”. Baden,
Switzerland. Lars Muller Publishers. 2010.
Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The
Images Publishing Group Pty Ltd. 2007.
Bowers, John. “Introduction to Graphic Design
Methodologies and Processes”. New Jersey, U.S.A. John
Wiley & Sons, Inc., 2011.
http://www.ideo.com/work/ideo-method-card-app
http://www.youtube.com/watch?
NR=1&v=kqAPedjYefY&feature=endscreen
http://stereo.nypl.org
http://www.mauriciogiraldo.com/blog

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