A quick guide on how you can define and maximize the potential of social networks for professional purposes.

1. Branding Yourself
Yes, you!
Julia Cantor
Sr. Digital Publicist, Digital
Innovation Group
Engauge
Twitter: @juliacantor

2. “Personal branding is not an option. "
It is crucial to success.”"
"
Mitch Joel, author of Six Pixels of Separation, "
President of Twist Image

3. Social media provides great
opportunities for personal branding.
So let’s get started.

4. True or false?
People just use LinkedIn to find jobs.
LinkedIn is just an online resume.

5. False.

6. Use LinkedIn to leverage your
personal brand
• Create a detailed profile
– How do you want people
to find you? (Include
these words! Add them to
your headline, current
work experience,
summary, or your
specialties)
• Ask for recommendations
• Stream applications into your
profile
– Examples:
• WordPress (blog)
• E-Bookshelf
• Slideshare

7. Use LinkedIn to leverage your
personal brand
• Join groups and participate
in discussions
– Check out the Groups
Directory
– Examples: SNHU
Community, Linked
Manchester
• Post status messages related
to your industry and
interests
– Add comments
– Link to interesting blog
posts

8. Don’t forget
Update profile regularly
– Education
– New responsibilities
– Awards
– New student or professional
association memberships
– New connections
• Classmates
• Colleagues
• Networking contacts
… these all add to your personal
brand, as well as SEO.

9. Finish the sentence…
Twitter is for _____________.

10. So what will you tweet about?
Hint: think about your personal brand.

11. Twitter is a cocktail party
• Remember Twitter is a conversation
• Focus on making genuine connections
• Tweet, retweet, @reply, DM
• Be timely & maintain consistency
• Keep up with the changing etiquette
• Produce interesting content
– Consider:
• What will people want to read?
• Will people want to connect
with you?
• Will they find your tweets
valuable?

12. Be the best version of yourself
{and this won’t happen}
oops.

13. This might be the one exception.
{still, don’t let this happen.}
Red Cross blog

14. Facebook
What do you want your face to say?
Would your grandmother disapprove?

15. Event sites
• Learn about
upcoming events
• Research
networking contacts
• Merge online and
offline personality

16. Tweetchats
• Connect with #Blogchat (@MackCollier)
#journchat (@Prsarahevans)
likeminded #4sqchat (4SqIndy)
individuals
#pr20chat (@jgoldsborough, @prtini)
#foodchat (@foodchat)
• Connect with #LeadershipChat (@LisaPetrilli)
industry leaders
#LinkedInChat (@LinkedInExpert)
• Pop in during #GenYchat (@WriterChanelle)
#u30pro (@u30pro, @davidspinks,
good convos, pop @cubanaLAF)
out during those
that don’t interest
you

17. Niche Interest Social Sites

18. Last but not least… Google+
• Google doesn’t index Facebook or Twitter
• Google indexes everything on Google+
• Bottom line: It can’t be ignored. It’s Google.

19. If you do 3 things after this
presentation…
• Develop or continue to develop your
professional profile on LinkedIn.
• Find 1 event that is happening in the next 3
months in your field and go to it. The only way
to “learn” how to network is to actually do it.
• Google yourself. Assess likes/dislikes. Build
your Google+ profile.

20. Is that it?
Of course not.
Contact me for more.
Julia Cantor
Twitter: @juliacantor
Email: jcantor@engauge.com