1. Introduction to Dragon
Dreaming:
A Framework for Creating
Outrageously Successful
Projects
By John Croft ©

2. E
In the beginning
I
N • Every project, no matter how N
o V D
big starts as the dream of a s
t I single individual person I
R V e
• Every successful project
h O I
occurs in an environment l
e N • Every project is thus an ‘encounter’ between the D
M “self” and the “other”, connecting the individual to
their environment U f
r E A
N L
T

3. The Project
E I
N • In a project an individual contributes
Between the N
time, effort and even financial support
V D
• In a project an individual the also
individual and may
I INPUT environment there INPUT I
learn new skills, receive recognition
R either financially oropen
is an by recognition V
O• I
In a successful projectgiving
interface of the
N OUTPUT and receiving OUTPUT
environment will contribute to D
M achieving the goals thethe project
between of two U
E • As a result of the project the
sectors A
N environment may be transformed L
T

4. The Project
E • At the start of the project the interface is displaced to the I
N left because most activity is the input of the individual, and
• In a sustainable project the interface is displaced right because
there are few obvious outputs
most of the activity is from the environment, and individuals
N
V receive proportionally to what they gave
D
INPUT
I I
R V
O I
N D
OUTPUT
M U
E A
N L
T

5. The Project
E I
N N
Thus over the
V D
lifetime of a
I successful project I
R the interface moves V
O back and forth with I
N the changes of D
M inputs and outputs U
E But this is a one-dimensional A
N model for a project, we need a L
T second dimension

6. THEORY
Truly successful projects
fully integrate theory with
practice
Again there are inputs and
outputs on both sides
Again there is an open
interface between the two
PRACTICE

7. THEORY
At the start of the project the
interface is displaced
downwards, because the
project is almost entirely
When sustainable, the
theoretical
practice component
becomes almost automatic
PRACTICE

8. THEORY
THE PROCESS
E
N I
2 1
V N
Output/ Input/ D
I Input Input
R I
O V
N I
M Output/ Output/ D
E Input Output U
N A
3 4 L
T
PRACTICE

9. The flow of THEORY
information
E Threshold Stimulus
N I
V N
I D
R I
O 2 1 V
N 3 4 I
M D
E U
N A
T Action Response L
PRACTICE

10. THEORY
THE PROCESS
Quadrant 1
E
N Overall Stimulus I
V Task of Intention N
I D
Success in Relationship
R 2 I
Criteria
O V
N DREAMING I
M Input/ D
E Input U
N 1 A
T L
3
4
PRACTICE

11. THE PROCESS THEORY
Thinking
Globally
Quadrant 2
E
N Overall Threshold I
V Task of Possibility N
I Success in Context D
R Criteria I
O V
N PLANNING 1 I
M Output/ D
E Input U
N A
2
T L
4
3
PRACTICE

12. THEORY
2
E 1
N I
3
V Output/ N
I Input D
R I
O V
Overall Action
N 4 I
Task of Behaviour D
M
E Success in Commitment U
N Criteria A
T DOING L
THE PROCESS Acting
Locally
Quadrant 3 PRACTICE

13. THEORY
E 2 1
N I
4
V Output/ N
I Output D
R I
O V
Overall Response
N 3 I
Task of Feedback D
M
E Success in Satisfaction U
N Criteria A
T CELEBRATING L
Being THE PROCESS
Personally
PRACTICE Quadrant 4

14. THEORY
Perceiving90% of Projects get
Stimulus of
Newly stuck in the Dream Intention in
Gather Relationship
But what is Information DREAMING
happening in
each Threshold
Motivation
quadrant?2
E
N I
V N
I Input/ Stimulus
D
R Awareness I
O Input
V
N 1 I
M D
E 3 U
N 4 A
T L
PRACTICE

15. Threshold of THEORY
Possibility in
Context Considering
PLANNING Alternatives
Design a
Strategy
1
E I
N N
V Output/ D
I
Test or Trial
Input I
R Pilot Project V
O 2 I
N D
M 90% of Projects fail 4 U
E 3 A
N to work according to
L
T plan
PRACTICE

16. THEORY
2
1
E 3 90% of Projects fail
N
V Implementation Output/ to last longer than 3
I Input years
R
O
N 4 I
M N
Management & D
E
N
Administration I
T V
I
DOING Monitor D
U
Action of Progress A
L
Behaviour in
Commitment PRACTICE

17. THEORY
Judgement connects
to Awareness closing
1 the spiral
2 I
N
E 4 D
N I
V Output/ Judgement V
I Output I
R D
O U
N A
M 3 L
Results for
E
N Individuals
T
Acquire New CELEBRATING
Skills Response of
Feedback in
PRACTICE Satisfaction

18. Threshold of THEORY Stimulus of
Putting it all
2 Possibility in 1 Intention in
together, making Considering
Context
Gather
Relationship
PLANNING DREAMING
dreams come
Thinking
Alternatives Information
Perceiving
Globally Newly
true. Design a
Strategy Motivation
E
I
N
N
V
Test or Trial D
I Awareness
Pilot Project Empowerment, I
R
O
2 1
Liberation, V
Humanisation & I
N
M Implementation 3 4
Interdependence Judgement
D
U
E
A
N
L
T
Management & Results for
Administration Individuals
Action of Response of
3 Behaviour in Monitor Acquire New 4 Feedback in
Commitment Progress Skills Satisfaction
DOING CELEBRATING
Acting Being
Locally PRACTICE Personally