This is a presentation I created for the Association of Developmental Disabilities Providers (ADDP) Technology Day for Human Services Staff. Description: "Tweet,” “retweet,” “trending topic,” “hashtag,” “@mention.” Does this sound like a foreign language to you? This workshop, presented by J Campbell Social Marketing will walk you through starting an account on Twitter and using the second most popular social network to grow your business and your network. This workshop will cover the basics – What is a follower? what is a hashtag? Who should you follow? What should you tweet? What is Twitter Etiquette? – as well as detail the 10 things you need to do to succeed on Twitter. Social media management tools will also be discussed. Bring your questions!
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Twitter 101 presented by Julia Campbell
1. TWITTER 101
JULIA CAMPBELL
J CAMPBELL SOCIAL MARKETING
WWW.JCSOCIALMARKETING.COM
ADDP Technology Day
June 6, 2013
2. ABOUT US
J Campbell Social Marketing is a boutique
digital marketing firm based in Beverly, MA.
We have worked with nonprofits large and
small, both internally as a
Development/Marketing Director and externally
as a consultant.
We help nonprofits use online tools such as
social media, blogs and email marketing, to
connect with their supporters.
We offer solutions to your social media
problems – through training, support and
managed services.
#jcsocial @juliacsocial
3. SOCIAL MEDIA
RULES OF THE ROAD
Social media tools are
always changing. (Can’t
cross it off the list.)
“Getting on social media”
is not a marketing
strategy.
Using social media will
not compensate for a bad
program or service.
The tools are NOT free –
they take
time, capacity, knowledge
, resources.
#jcsocial @juliacsocial
#jcsocial@juliacsocial
4. THE MOST IMPORTANT RULE OF SOCIAL
MEDIA
It’s not about you.
It’s about your
audience.
#jcsocial @juliacsocial
#jcsocial@juliacsocial
5. DECIDING WHAT TOOLS TO USE
Which social networking sites should we be
on? It depends.
Should we be using Twitter? It depends.
Hard truth: You get out of social media
what you put into it.
#jcsocial @juliacsocial
#jcsocial@juliacsocial
6. HOW MUCH WORK IS IT?
The actual work of social media:
Researching and creating content.
Engaging and participating in your
nonprofit’s online communities.
Monitoring and reporting ROI, making
the necessary adjustments.
#jcsocial@juliacsocial
#jcsocial @juliacsocial
10. 2013 ENONPROFIT BENCHMARKS STUDY
Nonprofits experienced significant gains on Twitter
and Facebook, with Twitter outperforming
Facebook!
Nonprofits in the study saw Twitter growth of 264%
in 2013 in comparison to only 46% growth on
Facebook.
http://www.e-benchmarksstudy.com
#jcsocial@juliacsocial
11. 2013 ENONPROFIT BENCHMARKS STUDY
Despite this, organizations continue to have a
greater social media presence on Facebook, which
remains the most popular social media platform.
E-mail lists still deliver the largest base of
supporters for organizations.
Nonprofits average 149 Facebook fans and 53
Twitter followers for every 1,000 e-mail
subscribers.
http://www.e-benchmarksstudy.com
#jcsocial@juliacsocial
12. TWITTER 101
What do we do first?
Sign up at www.twitter.com
Get the mobile app
#jcsocial@juliacsocial
13. TWITTER 101
Add a photo to your bio
Write a creative bio –
think keywords.
Add your website and other Twitter handles.
You have the real estate, use it!
Pro Tip: Invest in a custom Twitter
background and cover photo.
#jcsocial@juliacsocial
14. TWITTER 101
#jcsocial@juliacsocial
Hashtag
Any word beginning
with the # sign.
People use hashtags
organize conversations
around a specific topic.
Clicking on a hashtag
takes you to search
results for that term.
Great for events,
specific products, timely
announcements
#thankfulthursday
#trt
#ff
#followfriday
#nonprofit
#giving
#nptech
#sm4np
https://business.twitter.com/start-tweeting
15. TWITTER 101
#jcsocial@juliacsocial
TY to @nonprofitorgs
for the RT!
MT (moderated tweet)
RT
Via @nytimes
Clicking on the
@mention leads you to
the person’s Twitter
profile
Mention
A public tweet directed
to another user that
includes their
@username.
Mentions are clickable
and link back to the
mentioned individuals
profile.
They are collected
together in a
conversation if you click
Reply.
https://business.twitter.com/start-tweeting
16. TWITTER 101
#jcsocial@juliacsocial
Reply
A public response to a
Tweet via the reply
button.
Replies show up in your
home timeline and the
timeline of the person
to who you are
responding to.
You must follow both
parties to see this
conversation.
When replying, if you
want everyone to see
it, put a . Or a space in
front of the @profile –
otherwise only people
that follow you and the
other person will see it.
https://business.twitter.com/start-tweeting
17. TWITTER 101
#jcsocial@juliacsocial
Bufferapp for
scheduling tweets and
retweets
Great for building
community
Retweet
Sharing a Tweet.
You can pass along
someone’s Tweet by
retweeting it.
Just hit the Retweet
button to send the
original Tweet as
written to all of your
followers.
Won’t have your
branding/profile pic on
it.
https://business.twitter.com/start-tweeting
19. GREAT TWEETS
Keep it conversational and
informal.
Employ wit and humor.
Make it shareable.
Content has to be worth
reading, clicking and
retweeting.
Ask questions.
Current events!
120 characters for
maximum retweeting.
Ask “Please RT”!
#jcsocial@juliacsocial
20. TWITTER 101
Let’s learn how to:
Get followers
Find people to follow
Follow someone
Report spam/block someone
FAQ: Should you follow everyone who
follows you? No.
The only way to get followers on Twitter is
to follow people. Lots of them.
#jcsocial@juliacsocial
21. TWITTER 101
Let’s learn how to:
“Favorite” a tweet to
easily find later
Monitor when people
mention you (Connect)
Check and answer your
direct messages
#jcsocial@juliacsocial
22. TWITTER 101
Let’s learn how to:
Insert a hashtag
Monitor hashtags related
to your industry
Participate in a TweetChat
Monitor trends
Search within Twitter
#jcsocial@juliacsocial
23. TWITTER 101
Let’s learn how to:
Use Twitter lists to manage the chaos
Monitor trends
#jcsocial@juliacsocial
24. TWITTER 101
How often to tweet?
It depends!
80/20 rule
80% of value to your clients and customers
20% directly related to you
Retweet, @Mention, Acknowledge
ALWAYS be sharing
relevant, valuable, pertinent, up-to-the-minute
information!
#jcsocial@juliacsocial
25. WHAT TO TWEET?
Sign up for free
Google Alerts
Alltop.com
Technorati.com
LinkedIn News
Statistics
Quotes
Photos – (how to add a photo to a tweet)
Retweet often
#jcsocial@juliacsocial
26. TWITTER 101
Time-saving tools
Tweetdeck
Hootsuite
Buffer
(bufferapp.com)
There are
hundreds of
these tools!
#jcsocial@juliacsocial
27. PRO TIPS
If you type in the @mention, only people that
follow you AND that person will see it. Add a
period or a space before if you want it to go
out to everyone.
Ask for RTs – Please RT!
Do not connect Twitter to all other accounts –
hashtags are meant for Twitter, Instagram and
Pinterest (maybe Facebook in the future, but
not now)
#jcsocial@juliacsocial
28. PRO TIPS
Keep tweets short
and sweet.
There is no “magical” length, but a report by
Buddy Media revealed that tweets shorter
than 100 characters get a 17% higher
engagement rate.
Tweets with photos get twice the response.
Tweet with videos (YouTube, Vimeo) get
increased engagement.
https://business.twitter.com/photos-videos-
content
#jcsocial@juliacsocial
(Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical Review”)
29. PRO TIPS
Participate in trends, but do it authentically.
In other words, don’t just hashtag everything
#bieberfever.
#jcsocial@juliacsocial
30. HOW NONPROFITS USE TWITTER
https://twitter.com/mashable/non-profits
http://topnonprofits.com/lists/top-nonprofits-
on-twitter/
@TwitterGood
#twitter4good
http://www.npengage.com/social-media/20-
tips-for-nonprofits-using-twitter/
#jcsocial@juliacsocial
31. CRISIS MANAGEMENT!
An actual tweet accidentally sent via @RedCross:
#jcsocial@juliacsocial
32. Red Cross response:
#gettngslizzerd was a Trending Topic (meaning it
was popular on Twitter)
#jcsocial@juliacsocial
#techdaycamp @skullsflying
33. Dogfish Head Brewery response:
The Red Cross set up a designated page in
connection with Dogfish encouraging people to
donate a pint and use the hashtag to spread the
word.
#jcsocial@juliacsocial
34. THE ONLY WAY TO SUCCEED…
Be present.
Be relevant.
Be active.
Be engaging.
Be timely.
Have fun!
#jcsocial@juliacsocial