1. Understanding Graphic Design
DMA103 Fundamentals of Digital Design

2. So, what is Graphic Design?
Graphic design is a form of visual
communication used to convey a
message or information to an
audience
a visual representation of an idea
It can persuade, inform, identify,
motivate, enhance,
organize,brand, rouse, locate,
engage, and carry or convey
many levels of meaning

3. So, what is Graphic Design?
A design solution can be
so effective that it
influences behavior: you
may choose a particular
brand because you are
attracted to the design of
its package, or you may
donate blood after viewing
a public service
advertisement.

4. Graphic Design Professions

5. Graphic Design Professions
Advertising
Advertising involves
generating and creating
specific visual and verba
messages constructed t
inform, persuade,
promote, provoke, or
motivate people on beh
of a brand or group.

6. Graphic Design Professions
Advertising
• Print
• Television Commercials
• Radio
• Outdoor Ads
• Banner Ads
• Mobile Ads
• And more

7. Graphic Design Professions
Branding
• A comprehensive and
strategic program for a
group or brand
• May include:
• Creating a brand name
• Identity Design
• Package design
• Advertising

8. Graphic Design Professions
Identity Design
• Involves the creation of a
systematic visual and
verbal program intended
to establish a consistent
visual appearance and
personality

9. Graphic Design Professions
Identity Design
• Involves the creation of a
systematic visual and
verbal program intended
to establish a consistent
visual appearance and
personality

10. Graphic Design Professions
Environmental Design
Environmental Design embraces
many design disciplines
including graphic, architectural,
interior, landscape, and
industrial design, all concerned
with the visual aspects of
wayfinding, communicating
identity and information, and
shaping the idea of place.

11. Graphic Design Professions
Environmental Design
Environmental design applications
include:
• branded environments
• corporate headquarters
• civic developments
• architectural interiors
• environmental graphics
• exhibits (trade show, museum, and
educational, among others)
• environmental wayfinding (system of
integrated signs).

12. Graphic Design Professions
Corporate Communication
Visual communication
applications that communicate
internally with employees,
create materials for a sales
force or other employees, as
well as applications used by a
corporation or organization to
communicate externally with
other businesses, the public
and stockholders, and
customers.

13. Graphic Design Professions
Corporate Communication
The emphasis is on maintaining a
consistent corporate voice
throughout any and all applications.
• annual reports
• brochures, sales kits, marketing
collateral
• corporate publications
• business-to-business applications
• corporate websites and intranet
• new product offerings applications

14. Graphic Design Professions
What about these specialties?
• Information Design
• Interactive Design
• Motion Graphics
• Package Design
• Promotional Design
• Publication Design
• Typographic Design

15. Graphic Design Professions
What about these titles?
• Creative / Art Director
• Layout Artist
• Brand Identity Designer
• Logo Designer
• Illustrator
• Technical Illustrator
• Photo Editing / Photoshop Artist
• Multimedia Designer
• Photographer
• Prepress Technician
• Web Designer