SlideShare a Scribd company logo
1 of 32
Cybele Negris Co-Founder & COO .MOBI Branding the Mobile Internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Webnames.ca’s Story  ,[object Object],[object Object],[object Object],[object Object]
Domain Names to Internet Solutions
Domain Names to Internet Solutions
Our Website
Our Website on .MOBI
The Domain Name Landscape 120 million domains worldwide   (2006: TLD up 32%  ccTLD up 31%) Source: Zooknic.com
ccTLDs 43.7 million country code domains  in 240 extensions globally Top 10 (see right) account for 64%  .ca at 800,000  1 million  by year end
What is .MOBI? ,[object Object],[object Object],[object Object],[object Object]
So why now? ,[object Object]
So why .MOBI? Mobile devices outnumber PCs by 4 to 1 (and growing)
So why .MOBI? More mobile devices than PCs and TVs combined worldwide
So why .MOBI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Growth of mobile surfing: over 35 age group  not young males (usual early adopters for new technology) Mobile surfing  becoming mainstream   Demand for mobile  compatible content
So why .MOBI? This is “Mobi Dick”…he’s waiting for a regular non-mobile compatible .com site to come up on his PDA…
So why .MOBI? All other domains optimized for PC  (17 inch screen & broadband connections) if you try to access on a hand-held mobile device with a 2 inch screen: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Webnames.ca Webnames.mobi emulator.mtld.mobi
What does .MOBI solve ,[object Object],[object Object],[object Object],[object Object],[object Object]
How does .MOBI solve the problem 3. No frames 2. No need for “www.”  eg.  http:// www.yourdomain.mobi  or  http:// yourdomain.mobi Technical requirements for .MOBI sites: Registry tests all .mobi domains every 90 days ,[object Object]
What .MOBI doesn’t solve ,[object Object],[object Object],[object Object],[object Object]
The Critics “ .mobi isn’t necessary”  – you can have a mobile site without .mobi, eg.  http:// wap.oa.yahoo.com ;  http://google.com/xhtml ;  http://proxy.espn.go.com/wireless/espn   Browser Detection can redirect to a .mobi site for those coming to .com site on a mobile device The Compromise Browser Detection Technology  – use single URL (say .com) and depending on whether user is on PC or mobile device then serve the right page
What’s the uptake? .MOBI  general registration launched Sept 2006 218,000 – Oct 31 2006  400,000 – Mar 5 2007  (estimated 25,000 operational or 6%) Vs .COM  100K in first 10 years (1985-95)  (estimated 63% operational)
Should you register a .MOBI? If you don’t offer mobile compatible content,  your competitor will Remember: Mobile surfing is mainstream
What does .MOBI have to do with me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Emergence of M-commerce – mobile commerce Selling products/services through mobile
Most big companies already protected their trademarks and brands BMW, Google, Pepsi, you name it, they have it… Trademark and Brand Protection small cost of a 1-year registration (launched Feb 12/07) cheaper and easier than UDRP or litigation  What does .MOBI have to do with me?
Domainers Entrepreneurs …. Buy (for $25) and resell domains for profit.   Families.com  $650K Portfolio of 400 .ca’s sold for  $2.5 million   T.R.A.F.F.I.C.  Florida Oct/06.   Flowers.mobi  $200K Fun.mobi  $100K Celebs.mobi  others $100K Gossip.mobi  Hot.mobi  Laugh.mobi  Party.mobi  Stockquotes.mobi.  Wow.mobi  T.R.A.F.F.I.C. Vegas Mar /07.   Airfare.mobi  $11K Cam.mobi  $10500 Casinos.mobi  $52K Creditscore.mobi  $6500 Directions.mobi  $19K Eat.mobi  $6700 Loancalculator.mobi  $1500 Models.mobi  $7500 Musicvideos.mobi  $16500 Pics.mobi  $23K Pizza.mobi  $21K Realestate.mobi  $85K singles.mobi  $41K
Domainers ,[object Object],[object Object],.MOBI relative new so lots of good names available ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developers ,[object Object],Dev.mobi –  ,[object Object],[object Object]
Developers showcase  Weiwei.mobi
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Webnames.ca Booth 185 Drop your business card here for a free 1-year .MOBI  Includes mobile compliant  parking page (or other extension)

More Related Content

Viewers also liked

Tabla hash
Tabla hashTabla hash
Tabla hashyenke21
 
Tema VII (Economía) del IES Huelin
Tema VII (Economía) del IES  HuelinTema VII (Economía) del IES  Huelin
Tema VII (Economía) del IES Huelinssamuel
 
Chorradas deportivas
Chorradas deportivasChorradas deportivas
Chorradas deportivasworldchangas
 
Initial ideas
Initial ideasInitial ideas
Initial ideasfeargz10
 
Fsnau micronutrients-in-somalia-flipchart-english[1]
Fsnau   micronutrients-in-somalia-flipchart-english[1]Fsnau   micronutrients-in-somalia-flipchart-english[1]
Fsnau micronutrients-in-somalia-flipchart-english[1]Katia Santos Dias
 
Dan Brown's Communicating Design Presentation to DOE
Dan Brown's Communicating Design Presentation to DOEDan Brown's Communicating Design Presentation to DOE
Dan Brown's Communicating Design Presentation to DOEDan Brown
 
Food Allergen Awareness Training
Food Allergen Awareness TrainingFood Allergen Awareness Training
Food Allergen Awareness TrainingKelly Mott
 

Viewers also liked (11)

eastern kentucky
eastern kentuckyeastern kentucky
eastern kentucky
 
Tabla hash
Tabla hashTabla hash
Tabla hash
 
Tema VII (Economía) del IES Huelin
Tema VII (Economía) del IES  HuelinTema VII (Economía) del IES  Huelin
Tema VII (Economía) del IES Huelin
 
BERKAWAN DENGAN MEDIA
BERKAWAN DENGAN MEDIABERKAWAN DENGAN MEDIA
BERKAWAN DENGAN MEDIA
 
Chorradas deportivas
Chorradas deportivasChorradas deportivas
Chorradas deportivas
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
Fsnau micronutrients-in-somalia-flipchart-english[1]
Fsnau   micronutrients-in-somalia-flipchart-english[1]Fsnau   micronutrients-in-somalia-flipchart-english[1]
Fsnau micronutrients-in-somalia-flipchart-english[1]
 
Dan Brown's Communicating Design Presentation to DOE
Dan Brown's Communicating Design Presentation to DOEDan Brown's Communicating Design Presentation to DOE
Dan Brown's Communicating Design Presentation to DOE
 
Food Allergen Awareness Training
Food Allergen Awareness TrainingFood Allergen Awareness Training
Food Allergen Awareness Training
 
Evaluation question magazine
Evaluation question magazineEvaluation question magazine
Evaluation question magazine
 
ASEAN infographic
ASEAN infographicASEAN infographic
ASEAN infographic
 

Recently uploaded

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 

Recently uploaded (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 

.mobi - Branding the Mobile Internet

  • 1. Cybele Negris Co-Founder & COO .MOBI Branding the Mobile Internet
  • 2.
  • 3.
  • 4. Domain Names to Internet Solutions
  • 5. Domain Names to Internet Solutions
  • 8. The Domain Name Landscape 120 million domains worldwide (2006: TLD up 32% ccTLD up 31%) Source: Zooknic.com
  • 9. ccTLDs 43.7 million country code domains in 240 extensions globally Top 10 (see right) account for 64% .ca at 800,000 1 million by year end
  • 10.
  • 11.
  • 12. So why .MOBI? Mobile devices outnumber PCs by 4 to 1 (and growing)
  • 13. So why .MOBI? More mobile devices than PCs and TVs combined worldwide
  • 14.
  • 15. So why .MOBI? This is “Mobi Dick”…he’s waiting for a regular non-mobile compatible .com site to come up on his PDA…
  • 16.
  • 18.
  • 19.
  • 20.
  • 21. The Critics “ .mobi isn’t necessary” – you can have a mobile site without .mobi, eg. http:// wap.oa.yahoo.com ; http://google.com/xhtml ; http://proxy.espn.go.com/wireless/espn Browser Detection can redirect to a .mobi site for those coming to .com site on a mobile device The Compromise Browser Detection Technology – use single URL (say .com) and depending on whether user is on PC or mobile device then serve the right page
  • 22. What’s the uptake? .MOBI general registration launched Sept 2006 218,000 – Oct 31 2006 400,000 – Mar 5 2007 (estimated 25,000 operational or 6%) Vs .COM 100K in first 10 years (1985-95) (estimated 63% operational)
  • 23. Should you register a .MOBI? If you don’t offer mobile compatible content, your competitor will Remember: Mobile surfing is mainstream
  • 24.
  • 25. Most big companies already protected their trademarks and brands BMW, Google, Pepsi, you name it, they have it… Trademark and Brand Protection small cost of a 1-year registration (launched Feb 12/07) cheaper and easier than UDRP or litigation What does .MOBI have to do with me?
  • 26. Domainers Entrepreneurs …. Buy (for $25) and resell domains for profit. Families.com $650K Portfolio of 400 .ca’s sold for $2.5 million T.R.A.F.F.I.C. Florida Oct/06.   Flowers.mobi $200K Fun.mobi $100K Celebs.mobi others $100K Gossip.mobi Hot.mobi Laugh.mobi Party.mobi Stockquotes.mobi. Wow.mobi T.R.A.F.F.I.C. Vegas Mar /07.   Airfare.mobi $11K Cam.mobi $10500 Casinos.mobi $52K Creditscore.mobi $6500 Directions.mobi $19K Eat.mobi $6700 Loancalculator.mobi $1500 Models.mobi $7500 Musicvideos.mobi $16500 Pics.mobi $23K Pizza.mobi $21K Realestate.mobi $85K singles.mobi $41K
  • 27.
  • 28.
  • 29. Developers showcase Weiwei.mobi
  • 30.
  • 31.
  • 32. Webnames.ca Booth 185 Drop your business card here for a free 1-year .MOBI Includes mobile compliant parking page (or other extension)