Contenu connexe Similaire à SocialSafe for SMEs/SMBs - V1 (20) SocialSafe for SMEs/SMBs - V11. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential1
98% of businesses in U.S. are using Social Media
22% of U.S. internet time is spent on Social Media
An introduction to your
Social Media
Compliance Requirements
From Julian Ranger
Chairman & Founder
Nielson NetView June 2010Software & Information Industry Association Report Feb 2013
2. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential2
For any one of these reasons you need:
• a Social Media Policy defining best
practice for your organisation
• a record of all social media activity
undertaken by or on behalf of your
business
• to anticipate legal & regulatory
requests
• to monitor internal activities too
#susanalbumparty
Some of the potential legal issues with SocialMedia use:
• Regulated industry compliance with regulations
• Confidentiality breaches, data protection
• Inc early release of protected information (e.g. Netflix, M&S)
• Inc customer data
• Copyright, Trademark & IP infringement
• Use of data gathered from social networks
• Privacy, defamation security, IP, employment practices
• Inappropriate use
• Libel, offensive, defamation, harassment (sexual & other),
discrimination
• Regulated inappropriate use
• Inc. Unfair promotional claims/advertising activities & disclosing
company you work for when tweet promotion or someone endorses
you for money
• CAP code & Legislation
• Sweepstakes/competition re T&Cs needed, & ensure not contravene
gambling laws
• Negligence
• Assuming a duty, not following through
• Contract implication - ending up in inadvertent enforceable contract
Example non-legal internal issues with SocialMedia use:
• Ownership of brand profiles, contacts and tome of brand
• Information leaks, confidential and sensitive
• Password security
• Rants, swearing, inappropriate comments
• Company/personal account boundaries & rules
Why is Social Media Compliance an issue you need to be aware of?
3. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential3
Send out messages
People engage
You respond
ASocialMediaWorkflow
Transmit Mentions Engagement
People mention you
or talk about you
You respond
What affect does this
engagement have on
you?
Record
Meet your legal
social media
archiving needs
• SMEs have a variety of tools to use to Transmit social media messages and to
monitor what others are saying about subjects of interest/their company
• However, for Engagement Monitoring there are few that cover all channels
• Those that do are generally complex and costly
• For Recording most do not provide ability to actually look at recorded data
?
?
4. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential4
Use SocialSafe to simplifyyourdispersed SocialMediaWorkflow
Send out messages
People engage
You respond
Transmit Mentions Engagement
People mention you
or talk about you
You respond
What effect does this
engagement have on
you?
Record
Meet your legal
social media
archiving needs
• SocialSafe creates your Business’ social media library for each user
• Every tweet, post, friend, follower, like, comment ...
• Aggregated into one private offline archive and library that you own and control
• Browsable, searchable, accessible - do more!
• Currently supports Facebook, Facebook Pages, Twitter, LinkedIn, Google+,
RSS (Blogs), Instagram, Pinterest and Viadeo
5. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential5
HowSocialSafeworks
Users’ content is ONLY stored on their own
PCs or Macs making SocialSafe the only
solution that fully adheres to all social
network terms of use and provides 100%
user privacy
Consolidated
library view of
all your social
network profiles
All data organised into
separate accounts/media
types and aggregated for
display & interaction
Search across
multiple social
network profiles
instantly
Plus: Insights & Collections to provide efficient tracking and
organisational tools
6. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential6
Calendar Journal Photos Contacts
Centralise and record allyoursocialnetwork data
7. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential7
Most engagement Most active Reach Export
Get Insights and monitorengagement
8. In our world every business can own, control
and do more with their social interactions
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential8
SocialSafewillbecomeyoursocialmedia libraryforyou andyourbusiness
Recording and engagement monitoring
foryourdispersed socialmedia users
9. Donna Serdula,
Founder of Vision Board Media
The mere fact that it aggregates all of your
social networks is amazing. I really love
SocialSafe for its search .. it's so hard to find
anything on Facebook
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential9
We've secured hundreds ofthousands ofsocialnetwork accounts
and are loved bythousands ofsocialmedia experts
Michelle Dear, Editor, Richmond Publishing
I honestly don't understand why your
product isn't listed as "best of the best" in
social media backup utilities
David Blumenstein,
Founder & Director of Tekworks
Thanks for helping me round up all my
social media data, its like herding cats, but
you guys let me do it economically #relief
DocMurdock, CEO of DocMurdock.com &
Former PIXAR Macintosh Systems Engineer
First Impression: HOLY CRAP!!! This ROCKS!
More later in a full review. Quick, easy...Very
COOL. Definitely DocMurdock Approved!
10. your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential10
• You must record your social media activities and engagement
• Most tools are complex, expensive
• SocialSafe is an essential app for all social media users
• Enables assurance and compliance monitoring & enforcement
• Adheres to social network terms & condition
• Cost effective, and minimal training requirement
In Summary
• Creates an archive record of all interactions
• consolidated across multiple accounts
• available off-line
• Creates an address book of fans, followers, contacts
• Provides a search capability across all data
• Provides smart export options for analysis
Incredibly cost effective! £20 per user, per year
Recording and engagement monitoring foryoursocialmedia users