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Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
Business english/company presentation
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Business english/company presentation

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15.11.2011

15.11.2011

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  • 1. STARBUCKS COFF EEJulia Nykänen Paula Tuppurainen Leban Ibrahim Henna Hiltunen AnnikaNuutinen Anna Winschel••••
  • 2. BUSINESS DESCRIPTION
  • 3. BUSINESS DESCRIPTIONMain products Whole bean coffee Boxed tea Made-to-order beverages Baked goods Merchandise Frappucchino beverages Smoothies Bottled beveragesAlso. . . Ethical sourcing
  • 4. BUSINESS DESCRIPTIONCustomers Young adults Adults Business men/women Busy people International
  • 5. STRATEGY 
  • 6. STRATEGY      
  • 7. INDUSTRY
  • 8. INDUSTRY   
  • 9. INDUSTRY A wide range of products and not just coffee Entry into the digital and social media world including EGifting and Facebook New products include mobile payment apps for smartphones To entertain and attract people not just through coffee itself
  • 10. FINANCE
  • 11. FINANCE
  • 12. BIBLIOGRAPHY http://www.vendingmarketwatch.com/article/10317126/a-new-professionalism-defines- ocs http://blogs.indews.com/marketing/starbucks_competitors.php http://www.hoovers.com/free/co/burn.xhtml?ID=15745?cm_ven=PAID&cm_cat=YHS&cm _pla=CSP&cm_ite=SBUX_competitors http://www.vendingmarketwatch.com/article/10317126/a-new-professionalism-defines- ocs http://www.quora.com/What-is-starbucks-market-share-globally-and-in-the-US http://www.espressocoffeeguide.com/2011/06/starbucks-coffee-2011-2012-starbuck- locations-expand-starbux-revolution-new-starbucks-logo/
  • 13. THANKS FOR YOUR ATTENTION! 

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