If you'd like to sponsor a clothing drive, please view this presentation.

1. +
Operation Dress Up!
collecting back-to-school clothing for homeless children
We invite you to join our cause!

2. + Facts about homelessness in L.A.
 There are approximately 73,000 homeless men and women in Los Angeles. An
additional 10,000 are children (Source: LA Homeless Services Authority,
Homelessness Count 2007).
 Los Angeles is America's wealthiest county, with over 250,000 millionaires; it is also
the nation's homeless capital with 1 in 4 children living in poverty.
 Of the four major race/ethnic groups, African Americans make up over 50% of the
homeless population; 24% of the homeless are Latino, followed by whites at 19%,
multi-race at 4%, American Indian or Alaskan Native at 2% and Asian Pacific
Islanders at just 1%.
 Homelessness is throughout the County, not only in downtown Los Angeles. In San
Fernando Valley, there are approximately 6,400 homeless residents, Antelope
Valley has over 1,800 and Glendale, Long Beach and Pasadena having over 5,000.
SOURCE: United Way of Greater Los Angeles

3. +
About Operation Dress Up!
Operation Dress Up! came about after sisters Megan and Phoebe read about
the growing number of homeless students in Los Angeles due to the harsh
economic climate. The girls conduct year-round clothing drives giving their
peers the opportunity to help less fortunate students and make a direct
difference in their community.
“Everybody has something to give ... whether it be
pants that are too short, or a blouse that you're
tired of. Those items can mean a lot to someone
who doesn't have much,” says Megan, a
sophomore at El Camino Real High School.
Hale 8th grader Phoebe adds, “Every student deserves a
wardrobe despite their living conditions. You can make a
difference by simply sorting through your closet.”

4. +
Beneficiaries include:
 LAUSD’s Homeless Education Program, providing homeless
students with educational and social services.
 Beyond Shelter, an agency that assists homeless families with
social and educational services.
 School on Wheels, providing one-on-one tutoring for
homeless kids who live in shelters, motels, group foster homes
and on the streets.
 Women’s Care Cottage, helping women and children to
move off the streets permanently and to succeed
independently in all areas of their lives.
 Los Angeles Mission, providing help, hope and opportunity to
families in need.
Operation Dress Up! is in the process of applying for 501c3 status but all of our beneficiaries
are non-profits and can provide Tax ID numbers.

5. OPERATION DRESS UP’S FIRST
CLOTHING DRIVE A SUCCESS
WITH OVERWHELMING COMMUNITY
SUPPORT!
“Operation Dress Up!” which collects back-to-school
clothing for homeless students in Los Angeles held its first
clothing drive Saturday, June 6, 2009 at Menchie’s Frozen
Yogurt in West Hills (Fallbrook Mall). Each person who
donated a bag of clothing received a coupon for a
complimentary 10 oz. frozen yogurt from the popular
frozen yogurt chain.
Operation Dress Up! co-founders Megan and Phoebe
and their friends collected an estimated 2,300 clothing
items, shoes and belts from generous West Valley families
during the 3-hour clothing drive.
All donations will be delivered to Beyond Shelter, an
agency that assists homeless families with permanent
housing and social services to help them rebuild their
lives.
For additional information, visit
www.operationdressup.org.

6. Join our cause and
you will receive:
+  Online Marketing
 On-air Exposure
 Grass Roots Marketing
 Additional Media Coverage

7. + Online Marketing
Clothing Drive events are heavily marketed online with exposure on the following
sites:
 OperationDressUp.org
 Parentzone.com
 Craigslist.org
 losangeles.com
 backpage.com
 laparent.com (event page)
 laparent.com (blog)
 eyespyla.com
 yelp.com
 Eventful.com
 laist.com
 Jen’s List
 sanfernandovalley.macaronikid.com
 Facebook
 Myspace

8. +
On-air Exposure
 PSAs on top ranking Adult 25-54 radio station, KOST 103.5
Listen to announcements from our last clothing drive here.
and
here …

9. +
We sure hope that
you will partner with
us in our efforts to
help homeless
students in Los
Angeles.
Operation Dress Up!
Contact:
Julie Kertes
818.970.6673

10. +
Grass Roots Marketing
Over 500 flyers distributed at:
 Hale Middle School
 El Camino Real High School
 Topanga Mall
 Ciara Dance Studio
 Trader Joe’s
 Menchie’s Fallbrook Mall
 Target
In addition, for each clothing
 Ralph’s drive, a press release, media
alert and post event press
release are distributed to
major media outlets that
include local TV stations,
newspapers and magazines.

11. +
Your company to provide:
 Incentive item for each person who donates a bag of
gently used or new clothing. (Approximate quantity: 200)
 Permission to use company name, incentive offer and
logo to market event (online, on air and on site at various
locations).
 Inclusion of Operation Dress Up! event on company
website or newsletter.
 Highly trafficked location for clothing drive event.
 Permission to set up table, chairs, signage and collection
receptacles in event area.
 Inclusion of Operation Dress Up! on company’s liabiity
insurance for day of event.