1. March 10 & 11, 2014
Julie Kittredge
Business Services Advisor

2. Why Create a video?
 Develop an extension of your brand
 Share the human side of your business
 Marketing
 Drive traffic to your website
 Communicate a lot in just a few minutes.
 Visually
 Verbally
 Use YouTube to host – providing another platform to
build your audience

3. The Focus
 Planning must be focused on the message you want
to share and the audience you want to share it with.
 Let go of the numbers, let go of the “sales” pitch.
 You want to:
 Solve a problem
 Answer questions
 Instruct
 Communicate value (from the customer’s perspective)

4. The Goal
The goal of your video, for either a product or a service, is
to answer all of your customers questions or concerns
about your product or service in a short video. Typically
2-4 minutes is ideal.

5. Create a YouTube Channel
 Creating a YouTube channel allows you to upload and
share your business videos
 It’s one more platform as you build your brand.
 Organize using playlists or tags

6. Types of Videos: Inspiration
 How-to (DIY)
 Behind the scenes
 Celebrate a milestone
 Introduce your business
 Webinars
 Tutorials & Screencasting
 Share new products or services
 Testimonials or product reviews
 The video interview

7. Things to think through as you plan
your video
 What is the purpose of my video?
 Which style of video will best communicate
my purpose?
 Will I be on location or in the Studio
 Will I need to invite others to participate?
 Draft a storyboard & script
 How will I incorporate my business
brand/personality?

8. The How-To Video
AHML Mobile App How-to
 Software used: Reflector – using wifi you can
stream an iphone or ipad through the computer
& record video
 Other ideas: provide a glimpse into your
workflow
 Demo the use or development of a product
 Could be a screen-cast – how to navigate your
website

9. Behind the Scenes
or Special Events
AHML Dinosaur Exhibit
AHML Renovation Preview
 Share a look “behind the curtian” of your
business
 Share details about an upcoming event – a tease
 Video tape what it looks like as you create your
products or service your happy customers
 Highlight an event that already took place

10. Celebrate a Milestone
Bookmobile 40th Anniversary Video
Home Sweet Home Promo
Business anniversary
1000th customer
Loyal customer service

11. Introduce Your Business
Use a combination of still shots & video with
voice over
The Shackly Room (Geneology)
Use a video interview style
Tropical Smoothie
Paper Crown Gallery
Software used: iMovie

12. Webinars
Teach software, website demos,
apps, & live recordings.
 Software to use: google hangouts,
gotomeeting.com
 Usually recorded live
 Record and post on Youtube
 Voice recording while navigating a screen
 Can be interactive with Q & A via chat box

13. Tutorials & Screen casting
Business Database Tutorials
 Software used: Screenflow
 12 Screencasting tools for creating videos
 Use screen casting for web demos or navigation
 Tutorials can also look similar to a “how-to”
video

14. Sharing a new product or service
New AHML bookdrop locations
Used: green screen in The Studio
Advertise and sales promo for new
products
Introduction to new services

15. Testimonials or Product Reviews
My reading Valentine book reviews
 Ask your customers what they love about your
service or product
 Show your product in use
 Offer a freebie in exchange for their opinion

16. The Video Interview
Recorded answers only;
Paper Crown Gallery
 Recorded side by side;
Technical Tips for Creating a Video

17. 5 private rooms equipped with the latest technology and
digital resources http://ahml.info/studio

18. Resources in the Studio
Lighting
Backdrops
Green screen
Cameras
Microphones
Soundproof space
No distractions

19. Studio Tour
Take a virtual tour via Google maps

20. Driving traffic to your site
 Include a call to action at the end of your video
 Brand your videos with your business information or logo at
the beginning
 This makes the collection of videos recognizable and helps people
find you if they want more information
 Make sure you include your contact information at the close
of your video.
 Include website, phone, email
 Post video on social media
 YouTube
 Business facebook page
 Twitter
 Pinterest
 LinkedIn

21. Final tips
 Make sure your lighting is effective
 Make sure you place some distance between your subject and
your background. (And avoid distractions like passing cars!)
 Make sure your sound is good quality and does not echo, or
you avoid distractions (background noise outdoors or in
office).
 Make sure you wear plain clothes so as not to date or distract
from your message
 Create a script so you’re not making it up as you go
 Keep it short
 Get to the point
 End with a call to action either during the video or in the end
credits

22. How others have used video
 A preview of an online class: Doodle Delight
 https://www.youtube.com/watch?v=EJ0R6Xgmlvc
 An example of behind the scenes: A Family
Collaboration
 https://www.youtube.com/watch?v=_Jkh99VuAPM
 Bloom True: The e-course – an example of advertising
for an online workshop
 https://www.youtube.com/watch?v=YcQsI_ZvX74

23. Additional resources
 Tips for creating business videos that customers will
watch.
 http://www.entrepreneur.com/article/223875
 11 ideas for creating video content
 http://labs.openviewpartners.com/11-ideas-for-creating-
video-content/
 5 clever ways your business can use video to drive traffic
 http://socialmediatoday.com/stevepyoung/1435526/5-clever-
ways-your-business-can-use-video-drive-traffic