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Jim Dangerfield
Jennifer O’Connor
Ian de la Roche




                    DISASTER RELIEF: EXPLORING
                    DISASTER RELIEF: THE
                    REBUILDING CHALLENGE
October 2011        Opportunities and Issues for the Wood Products
                    Industry
Presentation Outline

   Issue: Housing losses due to disasters
   Possible Solution: North American housing
   Case Study: Indonesia
   Delivery Model: Canadian partnership
   Concluding Remarks
Global Disasters Are Devastating

  Taiwan 1999
Global Disasters Are Devastating



    Pakistan 2005
Global Disasters Are Devastating




                  Sichuan2008
Global Disasters Are Devastating

                   Italy 2009
Global Disasters Are Devastating




                Haiti 2010
Global Disasters Are Devastating




                  Chile 2010
Global Disasters Are Devastating




   New Zealand 2011
Global Disasters Are Devastating




                  USA 2005
Global Disasters Are Devastating




                Japan 2011
Global Disasters Are Devastating



 Turkey 1999             Java 2006              Sichuan 2008
 45,000 killed           5,800 killed           68,000 killed
 0.6 million homeless    1.5 million homeless   5 million homeless




                                                                     GREGORY BULL / AP
 Indian Ocean 2004      Pakistan 2005             Haiti 2010
 230,000 killed         80,000 killed             200,000 killed
 1.7 million homeless   3.3 million homeless      2 million homeless
Disasters 1974-2003

     6,367 Disasters
     2 Million deaths
     183 Million made homeless
     Average of 1 million homes needed annually
     Impact of damage ranges from $1.3 to $131 billion




    Source: Brussels Centre for Research on the Epidemiology of Disasters
Presentation Outline

   Issue: Housing losses due to disasters
   Possible Solution: North American housing
   Case Study: Indonesia
   Delivery Model: Canadian partnership
   Concluding Remarks
The North American Experience

                  Light frame wood
                  construction was invented
                  in North America in the
                  1830s.

                  We have nearly 200 years
                  of experience with it.

                  The North American system
                  is recognized worldwide for
                  quality, comfort, safety and
                  economy.
Settling Western Canada
Pre-fab Housing: A Long History

                        Ready-to-
                        assemble
                        pre-cut
                        packages
                        were
                        available in
                        catalogues
                        from several
                        suppliers.




  Catalogue
  pages from 1915
A Canadian Experience




                        1945
An Evolving System
Presentation Outline

   Issue: Housing losses due to disasters
   Possible Solution: North American housing
   Case Study: Indonesia
   Delivery Model: Canadian partnership
   Concluding Remarks
Pre-fab Case Study

                     Canada’s factory-
                     built housing
                     sector explored a
                     post-tsunami
                     response in
                     Indonesia, 2005.

                     First, a 10-house
                     demonstration
                     was funded by
                     BC Forestry
                     Innovation
                     Investment.
Pre-fab Case Study

                     Then, Canadian
                     company (and
                     demonstration
                     participant) Britco
                     Structures secured a
                     contract from Save
                     the Children USA.

                     A total of 448 houses
                     were supplied from
                     BC to several
                     villages in Aceh
                     province, Sumatra,
                     Indonesia.
The Britco Experience
                        Save the Children was
                        very concerned about
                        performance after some
                        failures in their first
                        housing efforts.
                        Save the Children chose
                        pre-fab to address
                        sustainability, durability
                        and quality concerns.
                        Indonesian architect (and
                        head of Indonesian
                        reconstruction agency
                        BRR) helped in the design.
                        Careful wood treatment for
                        termites and decay.
                        Imperfect client/supplier
                        relationship – lessons
                        learned.
The Britco House
Britco Houses, Four Years Later

We sent a team of experts to examine durability,
acceptance and adaptation of the houses
supplied to Aceh from BC, and other examples
built by other NGOs.
Key Lesson:

Outstanding Performance in Aceh


                      Four years later, the
                      Britco houses show
                      superior performance
                      and acceptance.
Presentation Outline

   Issue: Housing losses due to disasters
   Possible Solution: North American housing
   Case Study: Indonesia
   Delivery Model: Canadian partnership
   Concluding Remarks
What We Did

   Assessed supply-side: Looked at pre-fab
    industry capacity, willingness, business issues.
   Assessed demand-side: Learned about the
    customers (e.g. NGOs) and their needs.
   Assessed potential for a total Canadian solution
    including forest management, codes, training,
    etc.
   Proposed a logistical model for delivery and
    proposed next steps.
How We Did It
   Interviews with Canadian humanitarian aid community,
    including government.
   Interviews with pre-fab housing industry.
   Literature review and expert assistance in humanitarian
    reconstruction.
   Expert assistance in future trends affecting affordable
    housing and pre-fab response.
   Field assessment of Canadian pre-fab in Indonesia.

   Carbon footprint for Canadian pre-fab vs. concrete.
Potential Markets
   Disaster recovery: Transitional or permanent
    shelter.
   Affordable housing/urban slums.
   Geographic targets: wood-friendly, Canada-
    friendly, seismic zones, etc.
   Some NGOs are actually seeking better supply
    chains and are interested in closer relationship
    with industry.
   Their budgets are challenging.
Supplier Links Are Critical

   Past experience has been small-scale only, no
    coordinated effort.
   Suppliers must be integrated into a recovery
    network.
   Good stories from Kobe, Indonesia, Sichuan –
    but minimal impact. Haiti maybe?
   FEMA model could work?
Key Lesson:

Disaster Recovery Is Complex

   Shelter solution - a plug-in to a big multi-
    stakeholder process.
   Recovery is not about the house – it’s about
    the NGO’s ability to put the right house in the
    right place.
   NGOs have a lot on their plate.
   NGO/Supplier relationship is important – may
    be best assisted with a go-between.
A Multi-Stakeholder Process

A shelter
delivery
model needs
to align with
the complex
world of
post-disaster
aid and
affordable
housing.




                    Figure adapted from the Shelter Centre.
Key Lesson:

Canada CAN Supply The Product

•   Low-cost, high
    volume pre-fab
    required.

•   At least 35,000
    housing units
    per year
    capacity.

•   Strong industry
    interest.

•   Provided their
    comfort zone
    is maintained.
Presentation Outline

   Issue: Housing losses due to disasters
   Possible Solution: North American housing
   Case Study: Indonesia
   Delivery Model: Canadian partnership
   Concluding Remarks
Recommendation:

A Holistic Approach




       © Center For International Forestry Research/Manuel Boissiere – used with permission, sourced from Flickr




    Supply chain integration for a total solution
Recommendation:

A Holistic Approach

   In addition to shelter, we could probably offer:
        Sustainable forest management expertise.
        Help set up local wood manufacturing
        Demonstration buildings.
        Wood frame codes, standards, training
        Home financing expertise
Recommendation:

A Canadian Shelter Cluster
                                  Canada Gov’t           Private
                                    Funding              Funding


                                                                               Other
                                                                              Funding
                    Canadian Shelter
                    Cluster                      Canadian
                                                  NGOs

                     Canadian
                    Gov’t Depts
                                                                              Canadian
                                                                              Resources
                                             Shelter
                                           Coordinator
                                                                   Canadian Pre-Fab
                                                                    Manufacturers

                                       Canadian NGOs and/or
                                        3rd Party Construction
                                             Management                   In-Country
                                                                          Resources
                   In-Country
                  Organizations
Recommendation:

Next Steps
Work with suppliers:
     Establish a pre-fab disaster recovery network of suppliers.
     Align with international shelter guidelines.
     Prototype design and possible demonstration.
     Pricing and business model.
Develop partnerships:
     Global: UN Habitat, Shelter Centre, World Bank, IFRC, etc.
     Canadian Red Cross
     BC disaster preparedness
     Related government and non-government groups; wood industry
Develop a marketing plan:
     Size of market and best targets; Competitor analysis.
     Canadian/international sales pitch.
     Image control/QA/CSA
     Branding.
Thank You




            BC Builder Randy
            Plewes, in Aceh,
            Indonesia

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Sdrhcon2011 dangerfield

  • 1. Jim Dangerfield Jennifer O’Connor Ian de la Roche DISASTER RELIEF: EXPLORING DISASTER RELIEF: THE REBUILDING CHALLENGE October 2011 Opportunities and Issues for the Wood Products Industry
  • 2. Presentation Outline  Issue: Housing losses due to disasters  Possible Solution: North American housing  Case Study: Indonesia  Delivery Model: Canadian partnership  Concluding Remarks
  • 3. Global Disasters Are Devastating Taiwan 1999
  • 4. Global Disasters Are Devastating Pakistan 2005
  • 5. Global Disasters Are Devastating Sichuan2008
  • 6. Global Disasters Are Devastating Italy 2009
  • 7. Global Disasters Are Devastating Haiti 2010
  • 8. Global Disasters Are Devastating Chile 2010
  • 9. Global Disasters Are Devastating New Zealand 2011
  • 10. Global Disasters Are Devastating USA 2005
  • 11. Global Disasters Are Devastating Japan 2011
  • 12. Global Disasters Are Devastating Turkey 1999 Java 2006 Sichuan 2008 45,000 killed 5,800 killed 68,000 killed 0.6 million homeless 1.5 million homeless 5 million homeless GREGORY BULL / AP Indian Ocean 2004 Pakistan 2005 Haiti 2010 230,000 killed 80,000 killed 200,000 killed 1.7 million homeless 3.3 million homeless 2 million homeless
  • 13. Disasters 1974-2003  6,367 Disasters  2 Million deaths  183 Million made homeless  Average of 1 million homes needed annually  Impact of damage ranges from $1.3 to $131 billion Source: Brussels Centre for Research on the Epidemiology of Disasters
  • 14. Presentation Outline  Issue: Housing losses due to disasters  Possible Solution: North American housing  Case Study: Indonesia  Delivery Model: Canadian partnership  Concluding Remarks
  • 15. The North American Experience Light frame wood construction was invented in North America in the 1830s. We have nearly 200 years of experience with it. The North American system is recognized worldwide for quality, comfort, safety and economy.
  • 17. Pre-fab Housing: A Long History Ready-to- assemble pre-cut packages were available in catalogues from several suppliers. Catalogue pages from 1915
  • 20. Presentation Outline  Issue: Housing losses due to disasters  Possible Solution: North American housing  Case Study: Indonesia  Delivery Model: Canadian partnership  Concluding Remarks
  • 21. Pre-fab Case Study Canada’s factory- built housing sector explored a post-tsunami response in Indonesia, 2005. First, a 10-house demonstration was funded by BC Forestry Innovation Investment.
  • 22. Pre-fab Case Study Then, Canadian company (and demonstration participant) Britco Structures secured a contract from Save the Children USA. A total of 448 houses were supplied from BC to several villages in Aceh province, Sumatra, Indonesia.
  • 23. The Britco Experience Save the Children was very concerned about performance after some failures in their first housing efforts. Save the Children chose pre-fab to address sustainability, durability and quality concerns. Indonesian architect (and head of Indonesian reconstruction agency BRR) helped in the design. Careful wood treatment for termites and decay. Imperfect client/supplier relationship – lessons learned.
  • 25. Britco Houses, Four Years Later We sent a team of experts to examine durability, acceptance and adaptation of the houses supplied to Aceh from BC, and other examples built by other NGOs.
  • 26. Key Lesson: Outstanding Performance in Aceh Four years later, the Britco houses show superior performance and acceptance.
  • 27. Presentation Outline  Issue: Housing losses due to disasters  Possible Solution: North American housing  Case Study: Indonesia  Delivery Model: Canadian partnership  Concluding Remarks
  • 28. What We Did  Assessed supply-side: Looked at pre-fab industry capacity, willingness, business issues.  Assessed demand-side: Learned about the customers (e.g. NGOs) and their needs.  Assessed potential for a total Canadian solution including forest management, codes, training, etc.  Proposed a logistical model for delivery and proposed next steps.
  • 29. How We Did It  Interviews with Canadian humanitarian aid community, including government.  Interviews with pre-fab housing industry.  Literature review and expert assistance in humanitarian reconstruction.  Expert assistance in future trends affecting affordable housing and pre-fab response.  Field assessment of Canadian pre-fab in Indonesia.  Carbon footprint for Canadian pre-fab vs. concrete.
  • 30. Potential Markets  Disaster recovery: Transitional or permanent shelter.  Affordable housing/urban slums.  Geographic targets: wood-friendly, Canada- friendly, seismic zones, etc.  Some NGOs are actually seeking better supply chains and are interested in closer relationship with industry.  Their budgets are challenging.
  • 31. Supplier Links Are Critical  Past experience has been small-scale only, no coordinated effort.  Suppliers must be integrated into a recovery network.  Good stories from Kobe, Indonesia, Sichuan – but minimal impact. Haiti maybe?  FEMA model could work?
  • 32. Key Lesson: Disaster Recovery Is Complex  Shelter solution - a plug-in to a big multi- stakeholder process.  Recovery is not about the house – it’s about the NGO’s ability to put the right house in the right place.  NGOs have a lot on their plate.  NGO/Supplier relationship is important – may be best assisted with a go-between.
  • 33. A Multi-Stakeholder Process A shelter delivery model needs to align with the complex world of post-disaster aid and affordable housing. Figure adapted from the Shelter Centre.
  • 34. Key Lesson: Canada CAN Supply The Product • Low-cost, high volume pre-fab required. • At least 35,000 housing units per year capacity. • Strong industry interest. • Provided their comfort zone is maintained.
  • 35. Presentation Outline  Issue: Housing losses due to disasters  Possible Solution: North American housing  Case Study: Indonesia  Delivery Model: Canadian partnership  Concluding Remarks
  • 36. Recommendation: A Holistic Approach © Center For International Forestry Research/Manuel Boissiere – used with permission, sourced from Flickr Supply chain integration for a total solution
  • 37. Recommendation: A Holistic Approach In addition to shelter, we could probably offer:  Sustainable forest management expertise.  Help set up local wood manufacturing  Demonstration buildings.  Wood frame codes, standards, training  Home financing expertise
  • 38. Recommendation: A Canadian Shelter Cluster Canada Gov’t Private Funding Funding Other Funding Canadian Shelter Cluster Canadian NGOs Canadian Gov’t Depts Canadian Resources Shelter Coordinator Canadian Pre-Fab Manufacturers Canadian NGOs and/or 3rd Party Construction Management In-Country Resources In-Country Organizations
  • 39. Recommendation: Next Steps Work with suppliers:  Establish a pre-fab disaster recovery network of suppliers.  Align with international shelter guidelines.  Prototype design and possible demonstration.  Pricing and business model. Develop partnerships:  Global: UN Habitat, Shelter Centre, World Bank, IFRC, etc.  Canadian Red Cross  BC disaster preparedness  Related government and non-government groups; wood industry Develop a marketing plan:  Size of market and best targets; Competitor analysis.  Canadian/international sales pitch.  Image control/QA/CSA  Branding.
  • 40. Thank You BC Builder Randy Plewes, in Aceh, Indonesia