2. THEN NOW
Incorporated the 4 Ps Still Incorporates the 4 Ps
– Product – Product
– Price – Price
– Promotion – Promotion
– Place (Distribution) – Place (Distribution)
The only thing that is
changed is how we
promote and distribute
3. (1824) the foundation (1980’s) consumer use
for the telegraph was of the fax machine
laid began
(1876) the telephone (1990) consumer use of
was invented mobile phones began
(1974) the first (1992) consumer
consumer computer internet usage began
was introduced
4. In 1994, fewer than 2 of every 10 Americans used
the Internet; in 2009, more than 8 in 10 Americans
go online
24 % of American households have at least three
computers; in the current study only 15 % of
homes in America do not have a computer
Americans spend an average of 17 hours online per
week
5. 63% of 30-49 year olds and 34% of those ages
50 and up access the internet wirelessly
40 % of those age 66 and older go online
65 % of internet users buy online
52% of users said the internet was important or
very important in helping them maintain their
social relationships
www.digitalcenter.org
6.
7. Social media describes the online tools that
people use to share content, profiles,
opinions, insights, experiences, perspectives
and media itself, thus facilitating
conversations and interaction online between
groups of people
These tools include blogs, message boards,
podcasts, micro blogs, lifestreams, bookmarks,
networks, communities, wikis, and vlogs
10. 52% of adults say they have two or more
social accounts
From 2006-2009 the number of adult bloggers
30 years or older increased from 7% to 11%
19% of adult internet users use Twitter or
similar services
75% of adults 30 years or older maintain a
profile on Facebook
11.
12. Blog (discuss relevant forestry issues like certification
and globalization)
Vlog (Post videos of the process of producing lumber)
Post (Post real-time information)
Inform employees of events
Inform the public about available products and sales
Make request for species specific resources
Inform the public of community service
Inform the public of job hiring
Most importantly the forest products industry
can make connections with the public
13.
14.
15.
16.
17.
18.
19.
20.
21. 2010 Appalachian Hardwood Manufacturers, Inc.
survey of annual summer conference attendees
Returned 22 useable surveys
The questionnaire contained three sections:
characteristics of the responding company
the company’s beliefs and attitudes on social media
networks
and a section for respondents to list reasons why their
company was/was not using social media
22. Only 2 respondents indicated company use
10 respondents indicated personal use
Facebook, LinkedIn, and Twitter top sites used
Using social media as a sales/profits increasing
tool and as a cost effective marketing tool
Not using because of liability/legal concerns
and because of complexity/time consumption
23. Fundamentals of marketing have not changed
Internet plays an important role in everyday
life
Businesses must find a way to adapt
There is no “one-size-fits-all”
Serving our customers is key
