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How to make Linkedin work for you
1. GET ON THE MAP LOCAL SEARCH
MARKETING JULIE GALLAHER 916-265-
2521
2. JULIE GALLAHER
Get on the Map Local Search Marketing
Please check-in on Foursquare or Facebook
and Tweet
I’m @metro_chamber with @juliegallaher and the
#linkedinsmarties
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MARKETING JULIE GALLAHER 916-265-
2521
3. TODAY’S AGENDA
1. Basic Facts about Linkedin
2. Power Up Your LinkedIn Profile so You’ll Be Found
3. Build Authority with LinkedIn’s Super Applications –
Groups, Answers & Events
4. Creating a LinkedIn Business Page
5. LinkedIn Job Search – Your Own Online Placement
Agency
6. LinkedIn’s Powerful Advertising Platform – Laser
Delivery of Your Message to your target audience –
C-Level, admins or anywhere in between
7. Quick evaluation of volunteers profiles
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MARKETING JULIE GALLAHER 916-265-
2521
4. 1. LINKEDIN BASIC FACTS
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MARKETING JULIE GALLAHER 916-265-
2521
5. 1. LINKEDIN BASIC FACTS
Want more LI infographics?
http://pinterest.com/getonthemap/linkedin/
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MARKETING JULIE GALLAHER 916-265-
2521
6. 2. POWER UP YOUR PROFILE SO YOU’LL GET
FOUND
http://www.linkedin.com/profile/view?id=36762302&locale=en_US&trk=tyah
http://www.linkedin.com/in/juliegallaher
TIP --- Figure Out Your Most Important Key Phrase
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MARKETING JULIE GALLAHER 916-265-
2521
7. 2. PROFILE - 5 PLACES FOR YOUR KEY PHRASE
Professional Headline (click on name)
Current Occupation
Past Occupation
Summary
Experience
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MARKETING JULIE GALLAHER 916-265-
2521
8. 2. PROFILE - ADD AN APPLICATION
Have you written a book or paper – Publication
Do you blog – wordpress or blogger app
Travel to Important Conferences – TripIt
Read good books – Amazon
Rated as top lawyer – Martindale
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MARKETING JULIE GALLAHER 916-265-
2521
10. 2. PROFILE - RECOMMENDATIONS
Start by giving
Then ask – specific to the job
Don’t ask strangers
It would be wise you to meet Julie and work with her if
you are a business owner and trying to grow your
business online. Julie has proven she can build her own
business as well as teach others to do the same thing.
She is an instrumental figure in helping traditionally non-
tech-savvy businesses turn thee page and move
themselves online in a meaningful way.” Andrew Johns –
Internet Marketing Manager, Twitter
GET ON THE MAP LOCAL SEARCH
MARKETING JULIE GALLAHER 916-265-
2521
11. 2. PROFILE - ORGANIZE
Export your list
Send Linked in Mail to your contacts – maximum of 50 in a
batch
Make LinkedIn a regular activitiy –
Update with community or industry info on a regular basis
These updates keep you front of mind with your contacts –
seeing your message on their home page.
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MARKETING JULIE GALLAHER 916-265-
2521
12. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPER
APPLICATIONS --- GROUPS
Join and participate in some groups
Regional – Industry Specific – Educational
Scour the groups for connections you’d like to make
Sacramento Metro Chamber – bank CEO – look for connections
Start your own group
Pinterest Networking Group
Largest Pinterest group on LinkedIn
Group founder can email once a week
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MARKETING JULIE GALLAHER 916-265-
2521
13. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPER
APPLICATIONS - ANSWERS
Ask a question
Answer a question
Subscribe to your favorite categories
Become an EXPERT
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MARKETING JULIE GALLAHER 916-265-
2521
14. 3. BUILD AUTHORITY WITH LINKEDIN’S SUPER
APPLICATIONS - EVENTS
Events appear on your profile
Events appear in Google
Events appear in LinkedIn Calendar
Events appear on your business page
Shareable by your friends/fans on their social networks
http://linkd.in/Ha7Q0L
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MARKETING JULIE GALLAHER 916-265-
2521
15. 4. CREATING A LINKEDIN BUSINESS PAGE
1. Optimize your Overview tab
Approximately 50 words. Use good ones with a call to action
2. Create interesting updates
3. Get recommendations for your services of products
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MARKETING JULIE GALLAHER 916-265-
2521
16. 5. LINKEDIN JOB SEARCH
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MARKETING JULIE GALLAHER 916-265-
2521
17. 5. LINKEDIN JOB SEARCH
Just Joined - New people from your network
Check out the people who check you out
Upgrade your account
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MARKETING JULIE GALLAHER 916-265-
2521
18. 6. LINKEDIN ADVERTISING
Let’s go Live!
http://linkedin.com/in/juliegallaher
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MARKETING JULIE GALLAHER 916-265-
2521
19. CONNECT WITH ME!
Let’s go Live!
http://linkedin.com/in/juliegallaher
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MARKETING JULIE GALLAHER 916-265-
2521
20. FOLLOW GET ON THE MAP
Let’s go Live!
http://linkedin.com/in/juliegallaher
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MARKETING JULIE GALLAHER 916-265-
2521
21. KEEP IN TOUCH
Twitter http://twitter.com/juliegallaher
LinkedIn http://linkedin.com/in/juliegallaher
LinkedIn http://www.linkedin.com/company/get-on-the-map-local-search-
marketing
Facebook http://facebook.com/getonthemap
Pinterest http://pinterest.com/juliemarg/get-on-the-map
Eventbrite http://getonthemapsacramento.eventbrite.com
Google+ https://plus.google.com/u/0/114799416896311124012/posts
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MARKETING JULIE GALLAHER 916-265-
2521
Notes de l'éditeur
Show linked in people search – sacramento social media consultant sacramento search engine optimization sacramento reputation management then show google search sacramento social media consultant
Connect – upper right hand corner – add connectionsLIONs – Linked In Open Networkers
Metro Chamber 1467 members – uses as lead source for membership recruiting -