1. Cyber-Dating Expert ®
Julie Spira
Web Dating 2.0 !
Using Social Media To Increase Brand Loyalty
@JulieSpira julie@juliespira.com
CyberDatingExpert.com
2. Early Adopter of the Internet
Write about the Marriage of Love and Technology
Radio Show
CyberDatingExpert.com
4. Why Dating 2.0?
ENGAGE WITH USERS
CREATE COMMUNITY
SHARE SUCCESS STORIES
MOBILE DATING
LIVE INTERACTIVITY
VIRAL VIDEOS
BLOGGING
GREAT SEO
CyberDatingExpert.com
5. Social Media is Here to Stay
• “Social Media’s impact was
compared to the introduction
of Black and White
Television”
• “Sharing links is like buying
drinks.”
• Leading Social Media News Site
• 413,000 Likes on Facebook
• 2.1 million followers on Twitter
CyberDatingExpert.com
6. Why use Social Media for Online Dating?
• 600 million users* on Facebook 2011 (source: Goldman Sachs)
• Over 175 million users* on Twitter (with 300,000 new users per day)
• 35 hours of video content uploaded on YouTube per minute (source: Google)
• Updates indexed by Google & search engines
• Free marketing of your messages and special offers
• Promote success stories and engage with users
• Over 5 Billion mobile phone users
• Clickable links to your sales page on all profiles
CyberDatingExpert.com
7. Social Media Menu
• INTERNET – Over 1. 97 billion users worldwide (June, 2010)
• TWITTER – 95 Million Tweets written per day
• LINKEDIN – Over 85 Million Business Professionals in 200 countries
• EMAIL – Over 107 Trillion messages sent in 2010, with over 294 Billion
emails sent daily (*source Pingdom.com)
• YOUTUBE – Over 2 Billion videos viewed daily (Adults 18-55)
• APPLE – Over 300,000 iPhone apps with over 7 Billion downloads
• BLOGS – Over 400 million active blogs in the English language
CyberDatingExpert.com
8. Love in the Headlines
‘Couples Finding Love in
Cyberspace’
CyberDatingExpert.com
9. Online Dating & Blogging
Site Launch Date
SpeedDate June 2007
Zoosk December 2007
Online Booty September 2008
Call
JDate March 2009
OkCupid June 2009
Match May 2010
CyberDatingExpert.com
11. The Social Network
Best Film of the Year
Golden Globe Winner
Features: Social plug-ins, Free indexing by
Google, Custom page URL’s and tabs,
Contests & Polls
CyberDatingExpert.com
12. 596,372,520 Million Members
648 Million Unique Visitors*
3rd Largest Country in the World
CyberDatingExpert.com
13. “There’s nothing more
powerful than the Facebook
‘relationship status’ change.”
–Julie Spira
CyberDatingExpert.com
14. • 50% of FACEBOOK users log on to the site in any given day
• More than 35 million users update their status each day
• More than 3 BILLION photos are uploaded to the site each
month.
• The average user spends more than 55 minutes per day on
FACEBOOK
• FACEBOOK pages are available in more than 70 languages.
CyberDatingExpert.com
26. Marriage Proposals
Christina & Grant
• @film_girl “i just can't wait one minute
longer to ask you this. Will you marry
me? i want to share the rest of our
lives together.”
CyberDatingExpert.com
29. Site @address Followers
Gay.com @gaycom 15,831 +1,814
Manhunt @manhunt 14,338
OkCupid @okcupid 7,275 +4,330
Date.com @datedotinfo 7,008 +332
Woo Me @woome 6,143 +94
Zoosk @zoosk 5,890 +1,348
Grindr -LBS @grindr 5,226
Match.com @match 4,173 +1,361
Online Dating
eHarmony Jack @eharmony_jack 4,028 +679 Sites that
Cupidtino @cupidtino 3,528 Tweet*
Online Booty Call @onlinebootycall 2,225 +325
Chemistry @chemsitrydotcom 1,976 +660
How About We @howaboutwe 1,975
Brainiac Dating @brainiacdating 1,686 +527
Lavalife @lavalife 1,219 +60
LoveStruck @lovestruck 1,148
*Effective 1/15/2011
CyberDatingExpert.com
30. Sample TWEETS
• @matchdotcom: How do • @eHarmony_Jack: Are you
you break up with someone in love or are you infatuated?
you met online? 25% of
HappenMag readers said
over the phone
• @okcupid: Speaking of • @BrainiacDating: Join
faces and attractiveness... coach Amy for a free internet
Has the recession made you seminar on "What Big
more beautiful? Mistakes to Avoid in Internet
Dating”
CyberDatingExpert.com
31. Success Stories
@Match: Carla from Top Chef finds love on Match.com RT@tashsparkles:
@Match You can read about it here: http://bitlly/e@Glc6 (thx Tash!)
@Jdate: Mazel tov, Marcy & Leonard! What a wonderful story in today's LA
Times - http://cot.ag/fHfPCY. And, thanks to Elton & Billy for the assist.
@cjammet: @okcupid Thanks for the awesome girlfriend. @jowritesmusic
is pretty swell.
@GeekGirl: @okcupid Just married the man I found on your site. Well the
man who found me.
@okcupid: @ChampagneDiet @GeekGirlKatie Aww, congrats! Did you
guys send us your success stories? http://bit.ly/5EttGE
CyberDatingExpert.com
32. Customer Service
@eHarmony_Jack: @MangoTomato Sorry. Have you by any chance
contacted Customer Care about these things? Some are adjustable
(distance). I can help too.
@eharmony_Jack: @mariab76 Sorry you feel that way about our site. Upon
request, customer care can remove you from our contact list.
@christiancafe: Hmmm, likely the profile was removed by out staff for being
a misleading profile.
@lavalife: www.lavalife.com/sharethelove or http://bit.ly/hABBdb - let me
know if you have trouble! @SubrbnPrincess Where should I send it?
@lavalife
CyberDatingExpert.com
33. Engage
@zoosk: Yes or no – should older women date younger men:
http://fb.me/LwC8LBVD
@chemistrydotcom: Twitter loves - how did everyone enjoy Free
communication this past weekend? Anyone make a good connection?
@SpeedDate: Jazz up your profile by switching up your main picture one in
awhile! So Strike a pose!
@cupidtino: Join us tonight for the Official Apple fans party at #CES – 8PM
at Max Brenner by Apple Store in Caesars Palace – plancast.com/p/
3f91
CyberDatingExpert.com
34. 2009 Year of Mobile Dating
Over 4.6 Billion Mobile Users Worldwide
CyberDatingExpert.com
35. Going Mobile
Over 2 Million Over 2 million: Over 1 million Android, iPhone,
iphone, 1st on iPad Palm & BlackBerry
mobile users are 2x
engaged
Launched iPhone app with iPhone, iPad, Android
free drinks for 500 New York
iPhone, BlackBerry Singles
CyberDatingExpert.com
36. Mobile Dating – eHarmony®
iPhone, Android, Blackberry
eHarmony mobile apps account for approximately 20% of global site visits.
CyberDatingExpert.com
38. TOP 10 iPhone apps for
dating*
1. Match.com app
2. Date Escape
3. Charm Him
4. Fun Mail
5. Speed Date
6. Wine to Match
7. Little Wingman
8. Skout
9. Date Check
10. Gate Guru
CyberDatingExpert.com
Source: She Knows
39. • 3rd largest site on the Internet (source: Alexa)
• 448 MILLION unique global users each
month
• 35 hours of video uploaded each minute
• YouTube is the #2 search engine in the
world
(SOURCE: Google)
CyberDatingExpert.com
40. • More than 2 Billion videos
viewed every day
Average user spends 15
minutes a day on the site
41. Why use VIDEO?
• 178 MILLION U.S. Internet users
watched videos in April 2010
• 13.1 BILLION videos were
indexed on Google in April 2010
CyberDatingExpert.com
42. Online Dating & VIDEO
DATING ADVICE
• Match.com – Video Dating Advice on blog
• Zoosk TV – Viral Videos
• JDate TV – Success Stories and Original
Content
CyberDatingExpert.com
47. C Contests and Promotions
@Mate1: Contest
Submission: The Blind
Date http://fb.meyRjZvoDo
$5000 to the Winner of the
most awkward date
YouTube Video, Facebook
Page, Site
CyberDatingExpert.com
57. iPad
• RELEASE DATE: April 3, 2010
• Over 300,000 units sold on 1st day
• Better user experience
CyberDatingExpert.com
58. Takeaways
Engage vs. Broadcast
Make every message matter
Don’t become a spammer
59. How to Keep the Social in Social Media
Post dating and safety tips
Add guest bloggers with a platform
Comment on articles and posts
Repurpose your content everywhere
Add social media buttons to site and emails
Have a social media strategy
60. Keep Users Engaged and Informed
• Newsletters with relationship advice
• Email Alerts with NEW matches & when you receive mail
• Mobile text messaging for emails, flirts, winks
• Promotional emails announcing free weekends & specials
• Announce Success Stories
• MULTIPURPOSE ALL CONTENT
(Post links on your blog, emails, Twitter, & Facebook pages)
CyberDatingExpert.com
61. Successful Social Media
Google Rank #1
EQUALS MORE BUSINESS OPPORTUNITIES
CyberDatingExpert.com