We developed this presentation on our first week brainstorming together. This was our first collaboration with the final teams for my Design Expo class at ITP. This presentation was delivered on February 16.

1. Harvesting
Project Ideas
Spring 2010
Tianwei Liu, Julio Terra
Noah Waxman & Cindy Wong v

2. ASSIGNMENT
GET TO KNOW EACH OTHER:
Cindy, Julio, Noah, Tianwei
IDENTIFY TWO AREAS:
Explore WHY, WHO, HOW

3. IDEAS
SOCIAL SAVING
FARM BRIDGE

4. SOCIAL SAVINGS
credit: alamosbasement via Flickr

5. SOCIAL SAVINGS
EXPLORE:
"Let's make saving money a
fun, social activity for families"
MOTIVATION:
The Recession. The Fun Theory. Educational.

7. SOCIAL SAVINGS
WHO IS OUR AUDIENCE:
Primary: Family households with kids
Research: Financial counselors and
educators

8. RESEARCH
WHAT WE NEED TO KNOW:
Family saving needs, behaviors, and
dynamics.
Existing services, relevant games and
incentive mechanisms.

9. RESEARCH
HOW WE WILL DISCOVER:
Market research and analysis
Individual interviews with families

10. FARM BRIDGE

11. FARM BRIDGE
EXPLORE:
"Let's empower local farmers to retail their
own procuce while giving urban-dwellers a
greater sense of connection to the food
they eat."

12. INSPIRATION:

13. FARM BRIDGE
THE IDEA:
• Web-Based platform
• Social component to link like-minded folks at
neighborhood level
• Think etsy.com for farmers
• Support existing CSAs (Community Supported
Agriculture); encourage new CSAs to form
• Provide flexibility for consumers

14. RESEARCH
USER RESEARCH:
• Local farmers & farmers' market
• Undeserved Urban Communities (at both ends of
socioeconomic scale)
• Eco-Minded Consumers
• Health-Conscious Consumers

15. RESEARCH

16. RESEARCH
DEVELOPMENT:
• food delivery models
• current CSAs and farm-share organizers
• C2C service provider study (e.g. eBay, Etsy)
• marketing strategy for farmers
• micro-level neighborhood social networking platform