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Marketplace 
YOUR SHOP ON JUMIA KENYA
JUMIA – the leading ecommerce 
mall in Africa
Part of the leading internet group 
in Africa
TRANSFORMING 
AFRICAN RETAIL 
12 COUNTRIES 
600 MILLION CONSUMERS 
UGANKDEAN YA 
! 
2012! 
2500 EMPLOYEES
JUMIA WINS WORLD RETAIL AWARDS 
BEST NEW RETAILER LAUNCH OF THE YEAR 2013 
PREVIOUS WINNERS
6 
AFRICA’S #1 E-COMMERCE STORE 
BIGGEST 
VARIETY 
CHEAPEST 
PRICES 
BEST 
CUSTOMER 
EXPERIENCE
The biggest variety – the best prices 
FASHION 
HEALTH 
& 
BEAUTY 
BOOKS 
& 
STATIONERY 
ELECTRONICS 
SPORT, 
HEALTH, 
FITNESS 
BABY, 
KIDS, 
TOYS 
MOBILE 
& 
TABLETS 
TVS
Na9onwide 
shipping 
• AIG 
Express 
• Reliable 
third 
party 
logis9cs 
providers 
l 
Flexible 
Payment 
Methods 
• Cash 
on 
Delivery 
• Secure 
online 
credit 
card 
payment 
• Mobile 
payment 
• Paypal 
Free 
7 
day 
returns 
• Free 
product 
returns 
within 
7 
days 
We are the most convenient 
online mall in the country
Join Jumia Marketplace 
Open 
your 
own 
shop 
on 
Jumia.co.ke 
and 
start 
selling 
tomorrow!
Jumia Marketplace - What’s in it for you? 
You 
build 
your 
shop 
§ Zero 
ini9al 
investment 
§ You 
are 
in 
control 
of 
your 
own 
assortment, 
pricing 
and 
stock 
§ Pay 
commission 
only 
when 
you 
sell 
We 
market 
your 
brand 
• Reach 
our 
network 
of 
millions 
of 
Kenyan 
consumers 
through 
google, 
social 
media, 
newsleVers 
and 
affiliates. 
We 
handle 
delivery 
§ We 
deliver 
anywhere 
in 
the 
country 
for 
a 
flat 
fee 
– 
our 
prices 
are 
unbeatable
1 
1 
A simple to use platform: the Seller Center 
Add 
new 
products 
and 
manage 
your 
assortment 
| 
Follow 
the 
status 
of 
your 
orders
Delivery by AIG Express 
Unbeatable 
shipping 
rates 
Quick 
and 
efficient 
Deliver 
to 
remote 
areas 
We 
handle 
returns 
Pay 
monthly
1 
How it works – Fulfillment by Jumia 3 
You 
send 
your 
products 
to 
our 
warehouse 
Jumia 
pays 
you 
for 
the 
months’ 
orders 
2 
3 
We 
store 
your 
products 
for 
free 
The 
customer 
places 
an 
order 
Jumia 
packages 
your 
orders 
Jumia 
delivers 
to 
the 
customer 
6 
5 
4 
1
1 
4 
How it works – Drop Shipping 
1 
3 
The 
customer 
places 
an 
order 
Jumia 
pays 
you 
for 
the 
month’s 
orders 
2 
You 
receive 
the 
order 
in 
Seller 
Center 
You 
package 
orders 
and 
click 
‘ready 
to 
ship’ 
We 
come 
to 
pick 
up 
your 
packages 
Jumia 
delivers 
to 
the 
customer 
6 
5 
4
v 
Marke9ng 
services 
by 
Jumia 
750.000 
visitors 
a 
month 
800.000 
Facebook 
fans 
120.000 
newsleVer 
subscribers
WEBSITE, 
NEWSLETTER 
& 
BLOG 
SEO 
& 
SEM 
RETARGETING 
& 
AFFILIATES 
J 
FORCE 
CUSTOMER 
SERVICE 
FORCE 
FACEBOOK 
and 
SOCIAL 
MEDIA 
OFFLINE 
MARKETING 
PROMOTION 
AND 
DISCOUNTS 
INCREASE 
YOUR 
VISIBILITY 
ON 
JUMIA 
Reach 
our 
customers 
INCREASE 
YOUR 
VISIBILITY 
ACROSS 
THE 
INTERNET 
AVract 
new 
customers
1 
7 
Commission & fee structure – pay only when you sell 
Category 
Commission 
Fashion 
30% 
Mobile 
Phones 
5% 
Tablets 
& 
Accessories 
8% 
TVs, 
Audio 
& 
Video 
10% 
Compung 
& 
Accessories 
8% 
Cameras, 
Music 
& 
Games 
10% 
Small 
and 
large 
appliances 
15% 
Home 
decoraon 
& 
accessories 
25% 
Furniture 
25% 
Sport, 
health 
& 
Fitness 
20% 
Beauty 
& 
Perfumes 
25% 
Books 
& 
Staonery 
25% 
Baby, 
Kids 
& 
Toys 
20% 
Wines, 
Spirits 
& 
Cigare^es 
20% 
Other 
categories 
Ask 
us! 
Applicable 
to 
all 
of 
Kenya 
Fee 
Delivery 
fee 
100KSh/order 
Handling 
fee 
(drop 
shipping 
only) 
100KSh/order 
Handling 
fee 
for 
large 
items 
(requires 
200KSh 
car 
to 
pick 
up) 
Delivery 
fee 
for 
large 
items 
200KSh 
Return 
fee 
100KSh/order
1 
8 
No time to create content? We can do it for you 
Producon 
Fee 
First 
30 
SKUs 
(Jumia 
takes 
pictures 
& 
writes 
content) 
2000KSh 
total 
Addional 
SKUs 
(you 
supply 
pictures, 
Jumia 
writes 
content) 
100KSh/SKU 
Addional 
SKUs 
(Jumia 
takes 
pictures 
and 
writes 
content) 
250KSh/SKU 
In-­‐house 
producon 
day 
rate 
(Jumia 
producon 
staff 
upload 
1000/day 
content 
in 
your 
offices 
and 
trains 
your 
staff) 
Mobile 
producon 
day 
rate 
(We 
set 
up 
a 
photography 
studio 
in 
your 
offices 
and 
send 
2 
producon 
experts) 
15,000/day
19 
Probation Period 
For 
the 
first 
month 
aber 
the 
start 
of 
our 
agreement, 
you 
will 
be 
on 
a 
probaon 
period. 
During 
this 
9me 
your 
performance 
will 
be 
closely 
monitored 
by 
your 
account 
manager. 
• If 
you 
meet 
your 
targets, 
your 
account 
will 
be 
transferred 
to 
a 
Vendor 
Manager 
and 
your 
products 
will 
be 
given 
preference 
in 
marke9ng 
campaigns. 
• If 
your 
performance 
is 
sub-­‐par, 
we 
will 
unfortunately 
have 
to 
remove 
your 
company 
from 
Jumia 
Marketplace. 
Your 
targets 
as 
a 
seller 
Target 
Delisng 
24h 
to 
‘ready 
to 
ship’ 
<24h 
48h+ 
Return 
Rate 
<3% 
15%+ 
OOS 
rate 
<3% 
15%+
NEXT STEPS 
SIGN 
CONTRACT 
Terms 
and 
condi9ons 
are 
agreed 
and 
signed 
by 
both 
par9es 
We 
will 
teach 
you 
how 
to 
use 
the 
Seller 
Center 
plakorm 
to 
your 
full 
advantage. 
You 
will 
upload 
your 
products 
and 
set 
your 
stock 
levels 
and 
prices. 
No 
9me? 
We 
can 
create 
content 
for 
you! 
RECEIVE 
TRAINING 
LIST 
YOUR 
PRODUCTS 
WATCH 
YOUR 
SALES 
GROW! 
Monitor 
your 
orders 
and 
sales 
in 
real 
9me 
using 
Seller 
Center. 
1 
2 
3 
4
Marketplace 
THINK BIGGER

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Jumia Marketplace Pitch

  • 1. Marketplace YOUR SHOP ON JUMIA KENYA
  • 2. JUMIA – the leading ecommerce mall in Africa
  • 3. Part of the leading internet group in Africa
  • 4. TRANSFORMING AFRICAN RETAIL 12 COUNTRIES 600 MILLION CONSUMERS UGANKDEAN YA ! 2012! 2500 EMPLOYEES
  • 5. JUMIA WINS WORLD RETAIL AWARDS BEST NEW RETAILER LAUNCH OF THE YEAR 2013 PREVIOUS WINNERS
  • 6. 6 AFRICA’S #1 E-COMMERCE STORE BIGGEST VARIETY CHEAPEST PRICES BEST CUSTOMER EXPERIENCE
  • 7. The biggest variety – the best prices FASHION HEALTH & BEAUTY BOOKS & STATIONERY ELECTRONICS SPORT, HEALTH, FITNESS BABY, KIDS, TOYS MOBILE & TABLETS TVS
  • 8. Na9onwide shipping • AIG Express • Reliable third party logis9cs providers l Flexible Payment Methods • Cash on Delivery • Secure online credit card payment • Mobile payment • Paypal Free 7 day returns • Free product returns within 7 days We are the most convenient online mall in the country
  • 9. Join Jumia Marketplace Open your own shop on Jumia.co.ke and start selling tomorrow!
  • 10. Jumia Marketplace - What’s in it for you? You build your shop § Zero ini9al investment § You are in control of your own assortment, pricing and stock § Pay commission only when you sell We market your brand • Reach our network of millions of Kenyan consumers through google, social media, newsleVers and affiliates. We handle delivery § We deliver anywhere in the country for a flat fee – our prices are unbeatable
  • 11. 1 1 A simple to use platform: the Seller Center Add new products and manage your assortment | Follow the status of your orders
  • 12. Delivery by AIG Express Unbeatable shipping rates Quick and efficient Deliver to remote areas We handle returns Pay monthly
  • 13. 1 How it works – Fulfillment by Jumia 3 You send your products to our warehouse Jumia pays you for the months’ orders 2 3 We store your products for free The customer places an order Jumia packages your orders Jumia delivers to the customer 6 5 4 1
  • 14. 1 4 How it works – Drop Shipping 1 3 The customer places an order Jumia pays you for the month’s orders 2 You receive the order in Seller Center You package orders and click ‘ready to ship’ We come to pick up your packages Jumia delivers to the customer 6 5 4
  • 15. v Marke9ng services by Jumia 750.000 visitors a month 800.000 Facebook fans 120.000 newsleVer subscribers
  • 16. WEBSITE, NEWSLETTER & BLOG SEO & SEM RETARGETING & AFFILIATES J FORCE CUSTOMER SERVICE FORCE FACEBOOK and SOCIAL MEDIA OFFLINE MARKETING PROMOTION AND DISCOUNTS INCREASE YOUR VISIBILITY ON JUMIA Reach our customers INCREASE YOUR VISIBILITY ACROSS THE INTERNET AVract new customers
  • 17. 1 7 Commission & fee structure – pay only when you sell Category Commission Fashion 30% Mobile Phones 5% Tablets & Accessories 8% TVs, Audio & Video 10% Compung & Accessories 8% Cameras, Music & Games 10% Small and large appliances 15% Home decoraon & accessories 25% Furniture 25% Sport, health & Fitness 20% Beauty & Perfumes 25% Books & Staonery 25% Baby, Kids & Toys 20% Wines, Spirits & Cigare^es 20% Other categories Ask us! Applicable to all of Kenya Fee Delivery fee 100KSh/order Handling fee (drop shipping only) 100KSh/order Handling fee for large items (requires 200KSh car to pick up) Delivery fee for large items 200KSh Return fee 100KSh/order
  • 18. 1 8 No time to create content? We can do it for you Producon Fee First 30 SKUs (Jumia takes pictures & writes content) 2000KSh total Addional SKUs (you supply pictures, Jumia writes content) 100KSh/SKU Addional SKUs (Jumia takes pictures and writes content) 250KSh/SKU In-­‐house producon day rate (Jumia producon staff upload 1000/day content in your offices and trains your staff) Mobile producon day rate (We set up a photography studio in your offices and send 2 producon experts) 15,000/day
  • 19. 19 Probation Period For the first month aber the start of our agreement, you will be on a probaon period. During this 9me your performance will be closely monitored by your account manager. • If you meet your targets, your account will be transferred to a Vendor Manager and your products will be given preference in marke9ng campaigns. • If your performance is sub-­‐par, we will unfortunately have to remove your company from Jumia Marketplace. Your targets as a seller Target Delisng 24h to ‘ready to ship’ <24h 48h+ Return Rate <3% 15%+ OOS rate <3% 15%+
  • 20. NEXT STEPS SIGN CONTRACT Terms and condi9ons are agreed and signed by both par9es We will teach you how to use the Seller Center plakorm to your full advantage. You will upload your products and set your stock levels and prices. No 9me? We can create content for you! RECEIVE TRAINING LIST YOUR PRODUCTS WATCH YOUR SALES GROW! Monitor your orders and sales in real 9me using Seller Center. 1 2 3 4

Editor's Notes

  1. The goal is to become the number 1 retail store
  2. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  3. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  4. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  5. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  6. Typical partnership model slide before this one Customer service as step 4
  7. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back