3.  Situation analysis is the study of past and present
data to identify development, forces, and
conditions to maintain a performance for the
business and the choice of suitable strategies.

4. 1. Industry Analysis
2. Market Analysis
3. Competitor Analysis
4. Internal Analysis

5.  What industry does your organization consider itself part
of?
 Are you in the airline industry? The banking industry? The
textiles industry? The transportation industry?
 What is the status of that industry in terms of its position
in the market place?
 Understanding the industry you are in, the history of that
industry, its current challenges and the potential for future
growth

6.  Market is the group of people who have purchased or are
likely to purchase the product or service you have to offer
Markets are based on customer needs.
 Those needs are driven by both demographics and
psychographics.
 Demographics includes gender, , age, work, and other
characteristics of human populations.
 Psychographic analysis, is a technique that investigates
how people live, what interests them, and what they like; it
is also called life style analysis.

7.  The analysis is designed to help you determine
how your organization is doing relative to its
competitors.
 Competitive analysis considering a number of
factors including: sales and profit
figures, price, product, customer service, market
position, etc.
 You will want to explore your strengths and
weaknesses to determine how you might position
your own products and services to compete most
effectively.

8.  You will want to explore internal factors and gather
information relative to your existing products and
services, their sales volumes, profitability, customer mix
(who buys which products)etc.
 In addition, it can be helpful to meet with people within
the organization for example, product
managers, customer service department heads, or others
who can provide information related to product/service
demand, customer needs .
 The work you do here will provide you the solid
information to make appropriate decisions that will
helpful for your marketing activities.