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“ organize all the world’s information and make it universally accessible”
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keywords Be specific Ask your Nan Plurals Misspellings
Ad Text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page ,[object Object],[object Object],[object Object],[object Object]
 
Timing ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],How AdWords Can Pay for Itself £1,000 initial investment in AdWords £1.00 CPC ≥ 1,000 clicks 5% conversion rate = 50 sales Average sale = £100  £1K investment returns £5K in sales Reinvest profits, increase budget
 
IMMEDIATE TARGETED MEASURABLE But is it COST EFFECTIVE?
In 2009 we spent  £250,000  of our clients’ hard earned cash ….. … and turned it into  £5,000,000   of new business for them
 
 

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