10 Steps to Personal Branding

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A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.

Business Technologie

10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]

Let’s Discuss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Personal Branding? ,[object Object],[object Object],Dan Schawbel

Some Disclaimers ,[object Object],[object Object],[object Object]

Joe Pulizzi – March 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Joe Pulizzi – Present Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3 Things About Every Person ,[object Object],[object Object],[object Object],http://blog.madisonwhoswho.com/public/item/personal-branding-4-power-keys

Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You

Unique and… ,[object Object],[object Object],[object Object]

You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better

THE PAYOFF ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Basics ,[object Object],[object Object],[object Object],[object Object]

Don’t Forget ,[object Object],[object Object],[object Object]

2. Start a Blog/Get Involved in the Online Conversation

4. Create and Distribute Content of Interest to Your Customers

Twitter To Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Write for Everyone (no matter how small)

Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Pick 2-3 Key Associations and Get Active.

To get the most out of associations/events ,[object Object],[object Object],[object Object],[object Object]

8. Always be helping even if you feel like you are wasting your time.

9. Pay Attention to Google “You are what Google says you are”

Being the Expert Is Not about You! ,[object Object],[object Object]

Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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10 Steps to Personal Branding

1. 10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

3. Let’s Start Off with Some Questions

10.

11. Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You

12.

13. You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better

14.

15.

16. 1. Update Your Online Profiles

17.

18.

19.

20.

21. 2. Start a Blog/Get Involved in the Online Conversation

22.

23.

24.

25.

26.

27.

28.

29.

30. 3. Write a book

31.

32. 4. Create and Distribute Content of Interest to Your Customers

33.

34.

35.

36.

37.

38.

39.

40.

41. Find your social channels…

42. Giving Away the “Secret Sauce”

43. 5. Write for Everyone (no matter how small)

44.

45. 6. Pick 2-3 Key Associations and Get Active.

46.

47. 7. Speak, Speak, Speak

48.

49. 8. Always be helping even if you feel like you are wasting your time.

50. 9. Pay Attention to Google “You are what Google says you are”

51.

52. 10. Get Behind a Charity/Cause

53.

54.

55.

56.

57. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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