Unlocking Your Content's Potential #ICC2014 Keynote

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This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.

Marketing Business

TODAY’S PRESENTATION:

Unlocking Your Content’s Potential
(and Driving Business)

@JoePulizzi

There Is One Key
to a Successful
Presentation

@JoePulizzi

@JoePulizzi
Image courtesy of Pooky Poetry

3

The Evolution of
Content Marketing

@JoePulizzi

91/100
http://bitly.com/cm-research

@JoePulizzi

Just 42% believe their
content marketing is effective

http://bitly.com/cm-research

@JoePulizzi

Your Sweet Spot
What You Know

What Your Prospect
Cares About

@JoePulizzi

1. You Need to Question Your Marketers on
their Content Creation (WHY?)
2. You Need to Sell Intelligent Content Based
on Sales, Savings or Sunshine.
3. Understand the New Paradigm in Marketing
– Owned Audiences are the Key!
@JoePulizzi

Joe Pulizzi
joe@contentinstitute.com
@JoePulizzi

@JoePulizzi

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Unlocking Your Content's Potential #ICC2014 Keynote

1. TODAY’S PRESENTATION: Unlocking Your Content’s Potential (and Driving Business) @JoePulizzi

2. There Is One Key to a Successful Presentation @JoePulizzi

3. @JoePulizzi Image courtesy of Pooky Poetry 3

4. @JoePulizzi

5. The Disclaimer @JoePulizzi

6. ACT ONE @JoePulizzi

7. @JoePulizzi

8. @JoePulizzi

9. The Evolution of Content Marketing @JoePulizzi

10. @JoePulizzi

11. @JoePulizzi

12. @JoePulizzi

13. @JoePulizzi

14. @JoePulizzi

15. @JoePulizzi

16. @JoePulizzi

17. 91/100 http://bitly.com/cm-research @JoePulizzi

18. @JoePulizzi sodahead.com

19. Just 42% believe their content marketing is effective http://bitly.com/cm-research @JoePulizzi

20. @JoePulizzi

21. @JoePulizzi

22. @JoePulizzi briancromer.com

23. @JoePulizzi

24. CONTENT @JoePulizzi

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33. Your Sweet Spot What You Know What Your Prospect Cares About @JoePulizzi

34. TECHNOLOGY @JoePulizzi

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38. @JoePulizzi tractiondemand.com

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40. BUSINESS @JoePulizzi

41. • CMO Gas Station Example @JoePulizzi

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49. 1. You Need to Question Your Marketers on their Content Creation (WHY?) 2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine. 3. Understand the New Paradigm in Marketing – Owned Audiences are the Key! @JoePulizzi

50. @JoePulizzi

51. Joe Pulizzi joe@contentinstitute.com @JoePulizzi @JoePulizzi