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1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Justinfox-rothwell
MediaFormat (film,
documentary,motiongraphics,
photography,animation,
graphicdesignetc)
I will be makinganinformative documentarystyle mediapackage
it will be ashort documentaryfollowinggrass rootssportsand
healthy living;itwill combinebothelementstomake an
informative yetfunandinteractive videoforpeopletowatchto
getmore involvedinsportbutrugbyleague mainly.
SynopsisofIdea (content,
narrative,genre)
I have splitthe contentintotwosegmentshowevertheyare both
linkedtogetherIwantto talkabout healthylivingandalsograss
roots sport(rugbyleague) ,Iwill be speakingtobothprofessional
clubsand amateurina wayto gainperspective frombothsides.I
will be mostof the filmwill be shotwitha camerahoweverthere
will be some bitsshotwitha phone asa wayof tryingshow the
difference betweenamateurandprofessional asIfeel if Ifilmin
thisway as well itshouldgetthe message acrossmore clearly.
https://www.youtube.com/watch?v=5SVm4mDtZas
I aimto have a relaxedgenre Idon’twantitto be too heavy
howeverIshouldbe clear,informative andprecise.
Target Audience?
(demographicNOTage range) I am aimingthisvideoata wide audience the ethicbehindthe
videoisthatsport isfor everyone andthatitshouldn’tcome at
cost
My demographicisD2 upto A1 the keyfocal pointof my
documentaryisthatit isinclusive toall itwouldbe pointlesstobe
promotinginclusivitybutthentocutout certainpeople by
targetingitat certaindemographics.
I will be tryingtokeepthe level of lexisata standardlevel asso
not to alienate anyof mytargetaudience.
How will your project meet the
needs of your target audience? It will be promotinghealthyliving andincreasingsports
participationthisisthe keypointof the documentaryandthe
people Iwill be aimingitatthroughall of mydemographicwill be
people eitherinterestedinsportandpeople interestedinrugby
thisway I can create a networkof people whowill watchthe
videoandthenhopefullystarttoget more involvedinsport.
Whatproductiontechniques
will you use to realise your
project?
I will be usingadobe premiere tomake itlookfastand sleekIwill
be usingcuts and fadestomake it flow quickly

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Justinfox-rothwell