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Mia Electric
- 1. rep4Eve3 : Justine Houpert Matthieu brun alex borreil yannick rouillon
- 2. Al� Justine Yannick Matthieu Borreil Houpert Rouillon Brun
- 3. the 1 brief
- 4. *Build a a roadshow PR and campaign through which generat� inter�t in the media and entic� buyers to try the Mia Change perception of the electrical car . €150,000 budget per country
- 5. 2
- 6. g french market Even with a general market declining, the electric and hybrid car sal� improved in 2012. France = m�t important market of Europe - 2013 : A diversified Market - 1473 plugs in stations Mia = the 5th actor of the french market
- 7. g USA market Hard time for EV Cultural matters / short range * Power of the hybrid Few plug in stations
- 8. 3target
- 9. the electric car � truly competitive urban URBAN and suburban roads. * young active CSP+ liv� in the city 25 and 40 years + Secondary target : l� collectivit�
- 10. mia
- 11. L mia families
- 12. U mia pro
- 13. 4 our concept
- 15. participatory and interactive g roadshow *rational benefits *range effect busin�s
- 16. for each and everyone of you mia
- 17. g make a true experience for the consumer available from the car t�t
- 18. + optimize the physical operation + with social networks PR coverage effective
- 19. 5 means to set up
- 20. 1€ pour 100 km, et en plus je ne pllue p� la planète
- 21. 1€ pour 100 km, et en plus je ne pollue p� la planète
- 22. how do you use your car ?
- 23. g in France Saint Nazaire Lille Paris road to the USA ! Nantes Lyon Bordeaux Montpellier
- 24. 1€ pour 100 km, et en plus je ne pollue p� la planète Stickers Guerilla Marketing
- 25. g East Coast m�t suitable geographic area for the EV new york boston development washington Teaser vidéo Harlem Mia Shake
- 26. Guerilla Marketing to 100 more and km I don’t pollute the planet QR Code that provid� information to come to the stand !
- 27. g Setting *Every city needs a 4days organisation : A structure installed the first day during which journalists can try the cars Second and third day, core operation then disassembly Fourth day, transfer of the material to the next city. Human task force 2 salesmen / 3 hostesses / 1 community manager / 1 press agent Logistic needs : 6 to 7 Mia cars, boxes forthe cars, documentation, the interactive terminal, gopros,
- 28. g PR to sustain the roadshow *from the public itself, sharing reactions on the web * from the pr�s communicating about : Invitations to discover the structur� before anyone else, mailing usb keys we may be able to pick them up at their office with the Mia. Exclusive try of the cars lending them for a day Pr�s releas�/pr�s kits messages for the medias PQR and free journals Radi�, Bloggers = announcement of the arrival of the roadshow special�ed pr�s = revealing the MIA and its assets Economic pr�s= Mia, an EV Made in France ! National pr�s (daily et weekly) = Development of EV, inv�tments of the government in the sector
- 29. 6budget + retro- planning
- 30. g budget 3 H�t�s�, 2 days/week 2 workers, 1 day at every st ep during 9 days 4 sal�men �ll time during 36 days 1 Community Manager from march to august 10 000 € HT 2 000 € HT 36 000 € HT 15 000 € HT 1 pr�s attaché �ll time 8 hours a day 15 000 € HT Catering 10 000 € HT Lodging 15 000 € HT Transport 10 000 € HT Structur� 80 000 € HT Devic� 25 000 € HT diverse expens� 20 000 € HT total : 228 000 €
- 31. g retro-planning Roadshow in France JAN FEB MAR APR MAY JUN JULY AGUS SEPT OCT Fake cr�sing of the atlantic Roadshow in the USA Community manager Pr�s attaché Author�ation to occupate the public space