VIEW THE FULL PRESENTATION IN PREZI: http://prezi.com/j5z4q9p0tpkh/?utm_campaign=share&utm_medium=copy LINKEDIN GROUPS - A GOLDEN OPPORTUNITY Complete Guide to LinkedIn Groups: Network with the right people. Generate new leads. Get new business

1. Linked
groups
Success Stories

2. Case Study 1

3. A lawyer set up a group on employment law issues for
HR Directors and Managers
A year later the
group had over
1,000 members

4. The firm hosted two HR Question Times in its offices
Almost 200 people attended
The vast majority were NOT clients of the firm

5. The lawyer and his colleagues were able to start to
build relationships and to generate work as a result.
He describes this as the most successful business
development initiative his firm has ever undertaken.

6. Case Study 2

7. Tom Skotidas runs Skotidas, ‘Asia Pacific’s leading
agency in B2B social media lead generation.’
His group, Social Media Lead Generation, which he set up in late 2010 has over
3,300 members (it’s open to client side business to business marketers).

8. It’s an on-going source of
leads for his agency

9. All B2B relies on 3 key drivers
(and Tom’s LinkedIn group has helped Skotidas with all three)
Brand building (positioning and awareness)1
Demand generation (growing demand for that which you sell – a good
tactic is sharing third party content as this is often more credible than
our own – especially if it’s by a traditional news source)
2
Lead generation – both inbound and outbound. However, outbound
lead generation is based on having offered extreme value before
calling someone
3

10. Case Study 3

11. Setting up and running a LinkedIn
group has helped us to start to build
a community of people who are
interested in social media for lead
generation in professional services.

12. We’ve shared knowledge
We’ve learnt from others.
We’ve built relationships and moved some of these beyond LinkedIn.
We’ve generated work.
It’s created opportunities to guest blog

13. And we’ve given work to other group
members and used them to help us.

14. To benefit from running a LinkedIn group you’ve got to be prepared to give
it the time and effort it deserves (I spend around 30-60 minutes a week on
the group I run).
Remember to focus on others and their needs rather than how they can
help you, and you’ll start to see a pay-off.
The effort is well worth it.

15. If you would like more info about setting up and running a successful LinkedIn
group, download our e-book for NZ$18.97:
Complete Guide to LinkedIn Groups:
Network with the right people.
Generate new leads.
Get new business”
(available as a pdf and Kindle format)