PR 1.0 + Web 2.0 = 4.0

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Justin Fogarty

This is how our social and PR efforts work together at Ariba.

Business Actualités & Politique

PR 1.0 + Web 2.0 = 4.0 Justin Fogarty Social Media Manager @ Ariba © 2011 Ariba, Inc. All rights reserved.

Some things change © 2011 Ariba, Inc. All rights reserved.

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Man on the Street Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Ariba, Inc. All rights reserved.

Connections: Pitches & Publishers © 2011 Ariba, Inc. All rights reserved.

Interesting Data: Ariba Discovery © 2011 Ariba, Inc. All rights reserved.

Access to their target audience © 2011 Ariba, Inc. All rights reserved.

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When using Agile approaches, there is a desire to get our product ideas into the customer's hands as soon as possible. With this comes the risk that we rush in and build something which will not deliver genuine value to the business, or at least enough value to justify the investment. In this workshop you will take a real world idea from concept to cash. First, you and your team will use the simple and effective power of Lean Canvas to build a solid business case, and convince your executive (me) that your idea is a good use of company funds. Then your team will build a Story Map to quickly understand the capabilities you need to deliver first so your company can get beat its powerful competitors to market. Workshop Outcomes ✫ How to use Lean Canvas to quickly build a convincing business case to solve a valuable customer problem ✫ How to use Story Mapping to quickly and collaboratively prioritise key capabilities to deliver value to customers and the business in a short amount of time ✫ The power of collaboration and co-creation ✫ How much can be achieved in a very short time

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PR 1.0 + Web 2.0 = 4.0

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