Nomadic Marketing March 2009
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A presentation I did at the University of Cape Town's Graduate School of Business (UCT GSB). This presentation for the GSB Nomadic Marketing course highlights the tools, technologies and filtering capabilities for brands and companies.
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Nomadic Marketing March 2009
- 1. Tools and Technologies, Filtering and Collaborating by Justin Hartman, MD, Afrigator Internet
- 2. Largest social media aggregator in Africa Jul 07: #20 of 31 quot;top non-US startups to watch worldwidequot; by Business 2.0 (money.cnn.com) Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured on New York Times (nytimes.com) afrigator.com | adgator.co.za
- 3. Largest social media aggregator in Africa Jul 07: #20 of 31 quot;top non-US startups to watch worldwidequot; by Business 2.0 (money.cnn.com) Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured on New York Times (nytimes.com) afrigator.com | adgator.co.za
- 4. Show me the stats! afrigator.com | adgator.co.za
- 5. Registered Blogs by Country 11.5% 1.3% 3.4% South Africa Nigeria 5.9% Africa General Kenya Egypt Tanzania 8.1% Rest of Africa 58.9% 10.9% All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
- 6. 0 375 750 1,125 1,500 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Jan 08 Monthly Blog Growth Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
- 7. Scanning the Blogosphere 614,376 blog posts indexed Blog posts in 2007 • 77,447 in South Africa • 68,803 in Africa Blog posts in 2008 • 216,323 in South Africa • 170,968 in Africa All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
- 8. 0 22,500 45,000 67,500 90,000 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Monthly Blog Posts Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
- 9. African News 5,000 3,750 2,500 1,250 0 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
- 10. Popular Sites (Global) 1 google.com Search / Email 2 yahoo.com Search / Email 3 youtube.com Social Media 4 live.com Search 5 facebook.com Social Networking 6 msn.com Search / Email 7 wikipedia.org Social Media 8 blogger.com Social Media 9 myspace.com Social Networking 10 baidu.com Search All data supplied by Alexa.com - March 2009 afrigator.com | adgator.co.za
- 11. Popular Sites (South Africa) 1 google.co.za Search / Email 2 facebook.com Social Networking 3 yahoo.com Search / Email 4 youtube.com Social Media 5 wikipedia.org Social Media 6 blogger.com Social Media 7 live.com Search 8 news24.com News 9 msn.com Search / Email 10 gumtree.co.za Social Media All data supplied by Alexa.com - March 2009 afrigator.com | adgator.co.za
- 12. The right tools for the job afrigator.com | adgator.co.za
- 13. News Aggregator Website where headlines are collected, usually manually, by the website owner. There are also websites where aggregation is entirely automatic which carry out contextual analysis and group similar stories together. http://en.wikipedia.org/wiki/Aggregators afrigator.com | adgator.co.za
- 16. Feed Aggregator A feed aggregator is client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing. http://en.wikipedia.org/wiki/Aggregators afrigator.com | adgator.co.za
- 22. Social Bookmarking A method for users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. http://en.wikipedia.org/wiki/Social_bookmarking afrigator.com | adgator.co.za
- 24. Social News The term social news refers to websites where users submit and vote on news stories or other links, thus determining which links are presented. http://en.wikipedia.org/wiki/Social_news afrigator.com | adgator.co.za
- 28. Micro-blogging Micro-blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them. http://en.wikipedia.org/wiki/Micro-blogging afrigator.com | adgator.co.za
- 31. XML & RSS RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works - such as blog entries, news headlines, audio, and video - in a standardized format. http://en.wikipedia.org/wiki/RSS afrigator.com | adgator.co.za
- 32. RSS in Plain English http://www.commoncraft.com afrigator.com | adgator.co.za
- 33. Real World Example: Old Mutual in the social space afrigator.com | adgator.co.za
- 34. Search results on Afrigator 390 Blog Posts about Old Mutual 120 News Articles about Old Mutual afrigator.com | adgator.co.za
- 35. Search results on Technorati.com 896 Blog Posts about Old Mutual afrigator.com | adgator.co.za
- 36. Search results on search.twitter.com 138 Tweets over the last 30 days on Twitter Average of 4.6 tweets a day about Old Mutual afrigator.com | adgator.co.za
- 37. Search results on Muti.co.za 12 “known” Social News articles on Muti afrigator.com | adgator.co.za
- 38. Search results on Delicious.com 157 Social Bookmarks afrigator.com | adgator.co.za
- 39. Filter baby, filter! afrigator.com | adgator.co.za
- 40. 1. Get a feed reader http://www.google.com/reader/ afrigator.com | adgator.co.za
- 41. 2. Run searches General search on Twitter Positive tweets on Twitter Negative tweets on Twitter afrigator.com | adgator.co.za
- 42. 3. Get the RSS feed Afrigator Twitter Technorati Delicious afrigator.com | adgator.co.za
- 43. 4. Add to feed reader Click Add a subscription button Paste the RSS URL afrigator.com | adgator.co.za
- 44. 5. Engage your audience afrigator.com | adgator.co.za
- 45. Engaging the users afrigator.com | adgator.co.za
- 46. Twitter examples afrigator.com | adgator.co.za
- 47. Twitter examples afrigator.com | adgator.co.za
- 48. Twitter examples afrigator.com | adgator.co.za
- 49. Twitter examples afrigator.com | adgator.co.za
- 50. Twitter examples afrigator.com | adgator.co.za
- 51. Listen to feedback afrigator.com | adgator.co.za
- 52. Steps to successful filtering 1. Get a feed reader 2. Run searches across multiple social sites (Afrigator, Muti, Twitter, Delicious, etc.) 3. Get the RSS feed for each search 4. Add to feed reader 5. Finally - engage your audience! afrigator.com | adgator.co.za
- 53. Questions? Thank you for your time Afrigator - http://afrigator.com Adgator - http://adgator.co.za Email - justin@afrigator.com Tel - 021-525-1071 | Cell - 078-673-2323 afrigator.com | adgator.co.za