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Social Media Automation
       Justin Sanger
       Founder I CEO
       SupportLocal




                       Circle Justin Sanger on Google+
Every business has relationships

                            Circle Justin Sanger on Google+
Social means turning relationships into connections

                                 Circle Justin Sanger on Google+
Connectivity spans platforms

                          Circle Justin Sanger on Google+
Connection Segmentation
is about understanding the fit ALLand
    One size does NOT drivers
    goals associated with specific
          connection types



                        Circle Justin Sanger on Google+
Connections take variant form

                     Circle Justin Sanger on Google+
Building connection profiles

                          Circle Justin Sanger on Google+
Connection profiles determine
 social effort, roles, and goals
                             Circle Justin Sanger on Google+
Roles
                       Collaboration
                         Scheduling

                        Engagement
                        Listening
                      Tracking



Removing Complexities/Variances

                               Circle Justin Sanger on Google+
Understand key organizational goals,
     A business’ social strategy requires
   the audiences that support these goals,
        stepping back from software
and the social effort required to achieve them




                              Circle Justin Sanger on Google+
Social   Social

           Social

  Social




Social is growing up in a silo of platforms,
      connectivity and engagement

                                      Circle Justin Sanger on Google+
Search      Social      CRM




But its impact on business extends
         beyond these walls

                          Circle Justin Sanger on Google+
Thank You.


     Justin Sanger




                     Circle Justin Sanger on Google+

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J sanger pub-con2012-socialmediamgt5

  • 1. Social Media Automation Justin Sanger Founder I CEO SupportLocal Circle Justin Sanger on Google+
  • 2. Every business has relationships Circle Justin Sanger on Google+
  • 3. Social means turning relationships into connections Circle Justin Sanger on Google+
  • 4. Connectivity spans platforms Circle Justin Sanger on Google+
  • 5. Connection Segmentation is about understanding the fit ALLand One size does NOT drivers goals associated with specific connection types Circle Justin Sanger on Google+
  • 6. Connections take variant form Circle Justin Sanger on Google+
  • 7. Building connection profiles Circle Justin Sanger on Google+
  • 8. Connection profiles determine social effort, roles, and goals Circle Justin Sanger on Google+
  • 9. Roles Collaboration Scheduling Engagement Listening Tracking Removing Complexities/Variances Circle Justin Sanger on Google+
  • 10. Understand key organizational goals, A business’ social strategy requires the audiences that support these goals, stepping back from software and the social effort required to achieve them Circle Justin Sanger on Google+
  • 11. Social Social Social Social Social is growing up in a silo of platforms, connectivity and engagement Circle Justin Sanger on Google+
  • 12. Search Social CRM But its impact on business extends beyond these walls Circle Justin Sanger on Google+
  • 13. Thank You. Justin Sanger Circle Justin Sanger on Google+

Notes de l'éditeur

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